At-Home Trunk Shows Are Huge Moneymakers. I Attend One To Find Out Why

On a Wednesday evening in April, I find myself in a well-appointed home in Brookline, a wealthy Boston suburb, sipping wine and eating macarons with a dozen oncologists from the Dana Farber Cancer Institute. Sitting around a coffee table displaying Asian art and colorful books about design, the women—colleagues from the same medical research group, aged between 40 and 60—aren’t talking about their work. “Oh, you never wear bright colors, but that red looks so good on you,” says one to the other. “I keep buying these pants every season, because they fit so well,” another says. “They are perfect for hiding problem areas on your tummy.” I’ve joined these women for a trunk show run by Cabi, a social shopping brand that operates in the U.S., the U.K., and Canada. It was founded in 2001 by Kimberly Inskeep, a finance executive looking for a flexible career after her kids were born, and Carol Anderson, a fashion designer in need of a new way to market her products. Together with ten of their friends, they launched Carol Anderson by Invitation (hence, Cabi), a line of clothing that they would sell in their homes in a party-like setting. In the brand’s parlance, they were creating “alternative stores.” Over the last 15 years, the company has steadily grown, and its team of 3,500 salespeople around the world generate more than $250 million in revenue a year. The concept of selling directly to your friends has been around since the 1950s Tupperware party. But direct selling... Continue reading at 'Fast Company'

[ Fast Company | 2017-05-04 00:00:00 UTC ]
News tagged with: #bottom line

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Audiobook downloads rose 22% last year, PA stats show

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[ The Bookseller | 2018-06-12 00:00:00 UTC ]
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Saturday's TV highlights and weekend talk shows: 'American Made' on HBO and more

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[ Los Angeles Times | 2018-06-09 00:00:00 UTC ]
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Kitchen Confidential Showed It Was Never Too Late for a Second Act

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[ Slate | 2018-06-09 00:00:00 UTC ]
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The Rundown: With Watch news shows, Facebook still holds the cards

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[ Digiday | 2018-06-07 00:00:00 UTC ]
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Eighty librarians condemn deal between Home Office and SCL

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[ The Bookseller | 2018-06-06 00:00:00 UTC ]
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[ Publishers Weekly | 2018-06-05 00:00:00 UTC ]
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Graphic Novels Find Their Place at BookExpo, BookCon, and NYRF

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[ Publishers Weekly | 2018-06-05 00:00:00 UTC ]
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BookExpo 2018: Big Kids’ Books of the Show

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[ Publishers Weekly | 2018-06-01 00:00:00 UTC ]
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[ Publishers Weekly | 2018-06-01 00:00:00 UTC ]
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Coal Barons Who Donated $1 Million to Trump’s Increasingly Suspicious Inauguration Fund May Get Huge Favor

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[ Slate | 2018-06-01 00:00:00 UTC ]
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Trapeze and eharmony seek to find 'next great love story'

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[ The Bookseller | 2018-05-16 00:00:00 UTC ]
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[ Digiday | 2018-05-14 00:00:00 UTC ]
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[ Publishers Weekly | 2018-05-11 00:00:00 UTC ]
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[ Digiday | 2018-05-09 00:00:00 UTC ]
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[ The Bookseller | 2018-05-09 00:00:00 UTC ]
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Five-Day Poetry Fest Will Launch London’s New Second Home Bookstore

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[ Publishing Perspectives | 2018-05-08 00:00:00 UTC ]
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Why BuzzFeed News premiered a show on Apple News before Facebook, YouTube, Twitter

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[ Digiday | 2018-05-04 00:00:00 UTC ]
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[ Los Angeles Times | 2018-05-04 00:00:00 UTC ]
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[ Digiday | 2018-05-03 00:00:00 UTC ]
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