At-Home Trunk Shows Are Huge Moneymakers. I Attend One To Find Out Why

On a Wednesday evening in April, I find myself in a well-appointed home in Brookline, a wealthy Boston suburb, sipping wine and eating macarons with a dozen oncologists from the Dana Farber Cancer Institute. Sitting around a coffee table displaying Asian art and colorful books about design, the women—colleagues from the same medical research group, aged between 40 and 60—aren’t talking about their work. “Oh, you never wear bright colors, but that red looks so good on you,” says one to the other. “I keep buying these pants every season, because they fit so well,” another says. “They are perfect for hiding problem areas on your tummy.” I’ve joined these women for a trunk show run by Cabi, a social shopping brand that operates in the U.S., the U.K., and Canada. It was founded in 2001 by Kimberly Inskeep, a finance executive looking for a flexible career after her kids were born, and Carol Anderson, a fashion designer in need of a new way to market her products. Together with ten of their friends, they launched Carol Anderson by Invitation (hence, Cabi), a line of clothing that they would sell in their homes in a party-like setting. In the brand’s parlance, they were creating “alternative stores.” Over the last 15 years, the company has steadily grown, and its team of 3,500 salespeople around the world generate more than $250 million in revenue a year. The concept of selling directly to your friends has been around since the 1950s Tupperware party. But direct selling... Continue reading at 'Fast Company'

[ Fast Company | 2017-05-04 00:00:00 UTC ]
News tagged with: #bottom line

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Clinton Devotional Book Pulled After Publisher Finds Further Instances of Plagiarism

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[ Publishers Weekly | 2017-09-06 00:00:00 UTC ]
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Viking prepares for 'huge' John le Carré campaign

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[ The Bookseller | 2017-09-06 00:00:00 UTC ]
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UK publishing industry remains 90% white, survey finds

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[ The Guardian | 2017-09-06 00:00:00 UTC ]
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Weekly E-Ranking: Lost Things finds number one

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[ The Bookseller | 2017-09-02 00:00:00 UTC ]
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Fall Regional Trade Shows 2017

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[ Publishers Weekly | 2017-09-01 00:00:00 UTC ]
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Best of the week: Facebook eyes YouTube with launch of Watch shows

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[ Digiday | 2017-09-01 00:00:00 UTC ]
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[ The Bookseller | 2017-08-31 00:00:00 UTC ]
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[ The Guardian | 2017-08-31 00:00:00 UTC ]
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Coming soon to Facebook Watch: sponsored shows

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[ Digiday | 2017-08-31 00:00:00 UTC ]
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iBooks Bestsellers: 'Soul Mate' Finds Its #1

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[ Publishers Weekly | 2017-08-23 00:00:00 UTC ]
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[ Publishers Weekly | 2017-08-22 00:00:00 UTC ]
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[ The Bookseller | 2017-08-18 00:00:00 UTC ]
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[ Publishers Weekly | 2017-08-18 00:00:00 UTC ]
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[ Stuff | 2017-08-18 00:00:00 UTC ]
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[ Publishers Weekly | 2017-08-15 00:00:00 UTC ]
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[ Engadget | 2017-08-11 00:00:00 UTC ]
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[ Los Angeles Times | 2017-08-10 00:00:00 UTC ]
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[ Publishers Weekly | 2017-08-09 00:00:00 UTC ]
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