On a Wednesday evening in April, I find myself in a well-appointed home in Brookline, a wealthy Boston suburb, sipping wine and eating macarons with a dozen oncologists from the Dana Farber Cancer Institute. Sitting around a coffee table displaying Asian art and colorful books about design, the women—colleagues from the same medical research group, aged between 40 and 60—aren’t talking about their work. “Oh, you never wear bright colors, but that red looks so good on you,” says one to the other. “I keep buying these pants every season, because they fit so well,” another says. “They are perfect for hiding problem areas on your tummy.” I’ve joined these women for a trunk show run by Cabi, a social shopping brand that operates in the U.S., the U.K., and Canada. It was founded in 2001 by Kimberly Inskeep, a finance executive looking for a flexible career after her kids were born, and Carol Anderson, a fashion designer in need of a new way to market her products. Together with ten of their friends, they launched Carol Anderson by Invitation (hence, Cabi), a line of clothing that they would sell in their homes in a party-like setting. In the brand’s parlance, they were creating “alternative stores.” Over the last 15 years, the company has steadily grown, and its team of 3,500 salespeople around the world generate more than $250 million in revenue a year. The concept of selling directly to your friends has been around since the 1950s Tupperware party. But direct selling... Continue reading at 'Fast Company'
[ Fast Company | 2017-05-04 00:00:00 UTC ]
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After making changes to BookExpo that some in the industry found less than ideal and in favor of BookCon, Reed has promised tweaks for 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-09 00:00:00 UTC ]
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Amid cheers for YouTube stars and TV producers, BookCon 2017 pulls a big crowd and gets free books into eager hands, the follow to ReedPOP's BookExpo. The post Weekend at the Trade Show: BookCon Busies Up the BookExpo Floor in New York City appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-06-04 00:00:00 UTC ]
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Debuts and the latest releases from a number of heavy hitters—including John Grisham, Jeffrey Eugenides, and Jennifer Egan—were among the books being touted as the "big ones" of this year's BookExpo. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-01 00:00:00 UTC ]
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As BookExpo's trade-show floor opens at Javits Center in New York City on Thursday, London Book Fair's Virtual Conference will be in full sway on the ether. The post London Book Fair’s Virtual Conference: Nine Markets, Nine Hours, Two Trade Shows appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-05-26 00:00:00 UTC ]
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BuzzFeed, Vox Media, Attn, Mashable and Refinery29 are among the publishers getting paid by Facebook to make shows for its video tab. The post Facebook recruits its top publishers for exclusive shows appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-25 00:00:00 UTC ]
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With BookExpo's trade-show floor open on June 1 and 2, the May 31 'BEA Wednesday' programming is aimed at industry professionals in several key contexts. The post On BookExpo Wednesday: Pre-Show Programming Highlights appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-05-18 00:00:00 UTC ]
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George R R Martin has confirmed he is working on four Game of Thrones prequel scripts with HBO, which will be new stories set in a "secondary universe". Continue reading at The Bookseller
[ The Bookseller | 2017-05-17 00:00:00 UTC ]
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The digital publisher recipe for online growth: Take a dash of food video, stir in plenty of social media, heap on the branded contentthen bake a new brand.News doesn't quite monetize as well as lifestyle fare, so publishers from Mic to Time are serving up new batches of content to attract more... Continue reading at Advertising Age
[ Advertising Age | 2017-05-17 00:00:00 UTC ]
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A memoir from the Nazi era, ‘A German Life’ has been bolstered by the documentary film on its subject, the late Brunhilde Pomsel. By Porter Anderson, Editor-in-Chief | @Porter_Anderson ‘Publishers’ Journalistic Obligation’ t’s a very fast takeoff in international sales for the April publication... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-05-16 00:00:00 UTC ]
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We tried our hand at the high-end burger joint's quintessential offering, included the new cookbook, 'Shake Shack: Recipes & Stories,' which hit shelves May 16. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-16 00:00:00 UTC ]
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Following pressure from users, the social network introduced tools to stem the spread of false information. But the rollout has been rocky at bestWhen Facebook’s new fact-checking system labeled a Newport Buzz article as possible “fake news”, warning users against sharing it, something... Continue reading at The Guardian
[ The Guardian | 2017-05-16 00:00:00 UTC ]
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After the success of self-published authors like Andy Weir and EL James, Hollywood is scooping up the rights to books as fast as it can. But why – and is it always good for the author?After watching Quentin Tarantino’s Kill Bill, self-published author Mark Dawson was inspired to create his own... Continue reading at The Guardian
[ The Guardian | 2017-05-15 00:00:00 UTC ]
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Professor Brian Cox and the team behind BBC Radio 4’s "The Infinite Monkey Cage" have signed a book deal with William Collins. Continue reading at The Bookseller
[ The Bookseller | 2017-05-12 00:00:00 UTC ]
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After two Hollywood failures, 2000AD’s British publisher Rebellion is planning ‘one of the most expensive TV shows the UK has ever seen’ with Mega-City OneAfter two attempts to bring classic British comic character Judge Dredd to the big screen, the publishers of 2000AD have decided that the... Continue reading at The Guardian
[ The Guardian | 2017-05-11 00:00:00 UTC ]
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The Barcelona-based agency that is global in both mindset and client list invited its authors to toast its quarter-century. Katherine Cowdrey meets the woman who founded the firm. Continue reading at The Bookseller
[ The Bookseller | 2017-05-05 00:00:00 UTC ]
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Hearst is now hopping onto the hot, youth-focused Musical.ly, with the first official ad partnership on the mobile singing app.Hearst announced the partnership at its NewFronts, where it unveiled its digital roadmap for the year ahead to a crowd of ad buyers and business press.Seventeen magazine... Continue reading at Advertising Age
[ Advertising Age | 2017-05-04 00:00:00 UTC ]
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Facebook wants video, but it's time-consuming and expensive, which is why, for better or for worse, publishers are turning to various hacks. The post ‘The audience there is huge’: A guide to the most popular publisher Facebook video hacks appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-02 00:00:00 UTC ]
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Bloomberg Media wants marketers to capitalize on consumer mood swings.The publishing tycoon plans to use its NewFronts presentation on Monday to promote a new offering, dubbed Trigr, that allows marketers to serve a custom tailored creative or branded content after specific market conditions are... Continue reading at Advertising Age
[ Advertising Age | 2017-05-01 00:00:00 UTC ]
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The Folio Prize-winning writer takes a single moment from american history and conjures his spellbinding first full-length fiction Continue reading at The Bookseller
[ The Bookseller | 2017-04-29 00:00:00 UTC ]
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Today Facebook publishes its Global Government Requests Report, revealing just how many data requests the social network has received from governments around the world. This time around, the report covers the second half of 2016, and it shows a mixed-bag of figures. While the number of items... Continue reading at Betanews
[ Betanews | 2017-04-27 00:00:00 UTC ]
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