At-Home Trunk Shows Are Huge Moneymakers. I Attend One To Find Out Why

On a Wednesday evening in April, I find myself in a well-appointed home in Brookline, a wealthy Boston suburb, sipping wine and eating macarons with a dozen oncologists from the Dana Farber Cancer Institute. Sitting around a coffee table displaying Asian art and colorful books about design, the women—colleagues from the same medical research group, aged between 40 and 60—aren’t talking about their work. “Oh, you never wear bright colors, but that red looks so good on you,” says one to the other. “I keep buying these pants every season, because they fit so well,” another says. “They are perfect for hiding problem areas on your tummy.” I’ve joined these women for a trunk show run by Cabi, a social shopping brand that operates in the U.S., the U.K., and Canada. It was founded in 2001 by Kimberly Inskeep, a finance executive looking for a flexible career after her kids were born, and Carol Anderson, a fashion designer in need of a new way to market her products. Together with ten of their friends, they launched Carol Anderson by Invitation (hence, Cabi), a line of clothing that they would sell in their homes in a party-like setting. In the brand’s parlance, they were creating “alternative stores.” Over the last 15 years, the company has steadily grown, and its team of 3,500 salespeople around the world generate more than $250 million in revenue a year. The concept of selling directly to your friends has been around since the 1950s Tupperware party. But direct selling... Continue reading at 'Fast Company'

[ Fast Company | 2017-05-04 00:00:00 UTC ]
News tagged with: #bottom line

Other Publishing stories related to: 'At-Home Trunk Shows Are Huge Moneymakers. I Attend One To Find Out Why'


Millennial-Focused Video Network Cheddar Looking for Brands to Sponsor Shows

Jon Steinberg, the former president of BuzzFeed, is moving quickly to expand the programming and distribution of Cheddar, the video network he launched earlier this year.In May, Cheddar, which streams on Facebook Live and Sling, added a new 30-minute show from female-focused publisher Bustle,... Continue reading at Advertising Age

[ Advertising Age | 2016-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #temporarily paused #real estate #personal finance


'YA débutants are finding it harder to break through into the mainstream'

Publishers are failing to take on début Young Adult writers and are instead concentrating on established UK YA writers and US imports, according to some leading figures in the industry. Continue reading at The Bookseller

[ The Bookseller | 2016-11-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #leading figures


These Fossil Ads Show How Tasty's Viral Cooking Videos Are Made

If you've ever wondered how BuzzFeed's popular Tasty videos come together, Fossil's new ads want to show you. As a follow-up to its recent twist on the viral "Instagram Husbands" clip, the watch brand's newest spot plays off of the success of the digital publisher's viral videos. Fossil worked... Continue reading at AdWeek

[ AdWeek | 2016-11-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #successful video #play music #everyday life #raise awareness


Fall Regional Bookseller Shows Full of Energy

The word most frequently used to describe this year's fall regional bookseller trade shows was 'energetic.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-04 00:00:00 UTC ]
More news stories like this |


How well do you know historical fiction? Take our quiz and find out!

Love to read historical fiction? Take our quiz and find out how well you really know the genre. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2016-11-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #historical fiction


NCIBA 2016: Booksellers Upbeat as Show Draws Bigger Crowd

This year's Northern California Independent Booksellers Association fall trade show saw an uptick in attendance as Calvin Crosby oversaw his first fall show as the group's executive director. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fall show


Jay-Jay Harvey disappears from radio show and cancels book tour for two weeks

Radio star Jay-Jay Harvey has cancelled the next two weeks of her book tour after walking out on her show live on air. Continue reading at Stuff

[ Stuff | 2016-10-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #radio show #book tour


NAIBA 2016: Children's Authors, Editors, Young Booksellers Make for an Energetic Show

Booksellers and publishers alike were inspired by the number of younger booksellers who attended the New Atlantic Independent Booksellers Association fall conference. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #younger booksellers #publishers alike


Frankfurt Industry Notes: Book Fair Attendance Figures, Carolin Emcke’s Prize

As Frankfurt Book Fair’s press officers report a slight increase in trade-visitor attendance this year, the German trade gives Carolin Emcke its 2016 peace prize. A reminder here that many more articles of this kind bring to light various moments and programs at the just-ended Frankfurt Book... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #carolin emcke #slight increase #german trade


SCIBA Attracts 300 Attendees to Upbeat Show

Attended by 300 Southern California booksellers, teachers and librarians, authors, and publishing professionals, the show gave attendees what John Evans, co-owner of Diesel Bookstores, called “a sense of solidarity.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #upbeat show #publishing professionals


Frankfurt Book Fair 2016: Attendance Rises For Second Straight Year

The Frankfurt Book Fair reported that total attendance at the fair rose modestly for the second year in a row. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #straight year #attendance rises #total attendance


Download All 2016 Frankfurt Book Fair Show Daily Magazines

Download the PDF versions of all three Publishing Perspectives show dailies from the 2016 Frankfurt Book Fair, featuring discussions of copyright, freedom to publish, and more. The post Download All 2016 Frankfurt Book Fair Show Daily Magazines appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post download


Randi Zuckerberg Hopes to Battle Inequality in Silicon Valley With Her New Kids Show

"I've spent a decade in Silicon Valley," said Randi Zuckerberg. "Innovation is everywhere. It's supposed to be the center of forward thinking. [So] why can I count the number of women executives on one hand? Or people of color?" At Thursday's premiere event for Zuckerberg's new television show... Continue reading at AdWeek

[ AdWeek | 2016-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #critical moment #role models #designed specifically


Download: Friday’s Frankfurt Book Fair 2016 Show Daily

Read about the implications of Brexit on publishing, copyright reform, an interview with author Nujeen Mustafa, and more news from the Frankfurt Book Fair. The post Download: Friday’s Frankfurt Book Fair 2016 Show Daily appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post download #copyright reform


Download: Thursday’s Frankfurt Book Fair 2016 Show Daily

Politics meets publishing at the 2016 Frankfurt Book Fair, with discussions of copyright, freedom to publish, and 'Europe and Islam'. The post Download: Thursday’s Frankfurt Book Fair 2016 Show Daily appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-10-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post download


New imprints splash 'huge' sums

Brexit has not stopped the flow of deals struck by UK publishers at the Frankfurt Book Fair, as new imprints, “hungry” for big acquisitions, are stoking an “overheated” market. Continue reading at The Bookseller

[ The Bookseller | 2016-10-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #deals struck #uk publishers #big acquisitions


Download: Wednesday’s Frankfurt Book Fair 2016 Show Daily

With David Hockney, H.M. King Willem-Alexander of The Netherlands, and others, the 2016 Frankfurt Book Fair opened to showcase the global publishing scene. By Hannah Johnson This year, the Frankfurt Book Fair will feature people and discussions that show just how political and interconnected the... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-10-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post download #david hockney #hannah johnson


Most UK authors' annual incomes still well below minimum wage, survey shows

Report finds average earnings for British authors are just £12,500, with legal protections among the worst in EuropeAs publishing prepares for the Christmas rush, with a blizzard of titles due for launch this week on “Super Thursday”, a European commission report has shown that life is less than... Continue reading at The Guardian

[ The Guardian | 2016-10-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #minimum wage #survey shows #christmas rush #titles due


Best Life Magazine Finds a Second Life as a Digital Brand

From Metropolitan Home to Newsweek, we've seen a number of shuttered magazine titles revived (at least in some form) over the past couple of years. Now Best Life, the luxury men's service magazine, is getting a second life online—and with its original launch editor at the helm, no less. Best... Continue reading at AdWeek

[ AdWeek | 2016-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print magazine #branded videos


Literary scout agency MSPT rebrands and moves to Second Home

MacLehose, Servadio & Pupo-Thompson Literary Scouting agency has changed its name and moved its offices to Second Home in London's Shoreditch.  Continue reading at The Bookseller

[ The Bookseller | 2016-10-12 00:00:00 UTC ]
More news stories like this |