At-Home Trunk Shows Are Huge Moneymakers. I Attend One To Find Out Why

On a Wednesday evening in April, I find myself in a well-appointed home in Brookline, a wealthy Boston suburb, sipping wine and eating macarons with a dozen oncologists from the Dana Farber Cancer Institute. Sitting around a coffee table displaying Asian art and colorful books about design, the women—colleagues from the same medical research group, aged between 40 and 60—aren’t talking about their work. “Oh, you never wear bright colors, but that red looks so good on you,” says one to the other. “I keep buying these pants every season, because they fit so well,” another says. “They are perfect for hiding problem areas on your tummy.” I’ve joined these women for a trunk show run by Cabi, a social shopping brand that operates in the U.S., the U.K., and Canada. It was founded in 2001 by Kimberly Inskeep, a finance executive looking for a flexible career after her kids were born, and Carol Anderson, a fashion designer in need of a new way to market her products. Together with ten of their friends, they launched Carol Anderson by Invitation (hence, Cabi), a line of clothing that they would sell in their homes in a party-like setting. In the brand’s parlance, they were creating “alternative stores.” Over the last 15 years, the company has steadily grown, and its team of 3,500 salespeople around the world generate more than $250 million in revenue a year. The concept of selling directly to your friends has been around since the 1950s Tupperware party. But direct selling... Continue reading at 'Fast Company'

[ Fast Company | 2017-05-04 00:00:00 UTC ]
News tagged with: #bottom line

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Black science fiction writers face 'universal' racism, study finds

Fireside Fiction’s report, #BlackSpecFic, finds less than 2% of SF stories published in 2015 were by black writers The world of speculative fiction publishing is plagued by “structural, institutional, personal, universal” racism, according to a new report that found less than 2% of more than... Continue reading at The Guardian

[ The Guardian | 2016-08-09 00:00:00 UTC ]
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Harry Potter's 20th birthday to be marked with British Library show

Twenty years after the publication of Harry Potter and the Philosopher’s Stone, 2017 show promises ‘a journey to the heart’ of JK Rowling’s storiesIdeally positioned in King’s Cross, just a stone’s throw from the mythical beginning of the journey to Hogwarts on Platform 9 3/4, the British... Continue reading at The Guardian

[ The Guardian | 2016-08-08 00:00:00 UTC ]
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Bloomberg: iPhone 7 gets new home button, drops headphone port

Another report has suggested that Apple is taking a different tack with this year's iPhone. Bloomberg reporter and renowned Apple scooper Mark Gurman has published a story claiming that the new handset will have a design "similar to the 6 and 6s." We... Continue reading at Engadget

[ Engadget | 2016-08-08 00:00:00 UTC ]
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Goodreads reviews show how gender informs book criticism

Analysis of book reviews on Goodreads has revealed some intriguing patterns concerning authorship and the popularity of reviews among peers, reports Robert Blincoe. Continue reading at The Bookseller

[ The Bookseller | 2016-07-29 00:00:00 UTC ]
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Finding a World of Good in Used Books

Both non-profit and for-profit bookstores are funding literacy programs through the sale of used books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-07-22 00:00:00 UTC ]
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Facebook Is Launching New App-Install Ads to Help Developers Find Audiences

Facebook has updated its app-install ads to allow developers to select targeted audiences based on which users will most likely use an app and not just install and forget about it. The product, App Event Optimization, will allow advertisers to select from among 14 user actions that might... Continue reading at AdWeek

[ AdWeek | 2016-07-18 00:00:00 UTC ]
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Why the 2016 Folio: Show Is a Can’t-Miss Media Industry Event

Tony Silber, vice president of Folio:, gives a preview of what's new and exciting for the most comprehensive magazine industry conference. The post Why the 2016 Folio: Show Is a Can’t-Miss Media Industry Event appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-07-15 00:00:00 UTC ]
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Movie Alert: 'Miss Peregrine's Home for Peculiar Children'

Something peculiar this way comes. The big-screen adaptation of Ransom Riggs's 'Miss Peregrine’s Home for Peculiar Children' arrives in theaters on September 30. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-07-14 00:00:00 UTC ]
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This Mobile Ad Blocker Wants to Charge Brands to Show Their Ads

For the past year, ad blockers have made waves in the media world and threatened to wipe out digital advertising. Now one of those companies, Shine, has hired a chief revenue officer it's tasked with working closely with brands, agencies, publishers and trade organizations. Today, the company... Continue reading at AdWeek

[ AdWeek | 2016-07-14 00:00:00 UTC ]
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Car Throttle finds auto brands love live video

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[ Digiday | 2016-07-13 00:00:00 UTC ]
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At Bankruptcy Hearing, Hastings Finds Some Hope

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[ Publishers Weekly | 2016-07-08 00:00:00 UTC ]
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An Editor Finds Her Seoul-Mates

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[ Publishers Weekly | 2016-07-01 00:00:00 UTC ]
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Penned in the Margins finds space for new poetry titles

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[ The Bookseller | 2016-06-20 00:00:00 UTC ]
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Eye Tracking Shows Mobile Video Ads Embedded in Articles Perform Better Than on Social

A new report that used eye tracking to understand user engagement with mobile video suggests certain types of video ads on publishers' websites perform better than those on social media. According to a study by Teads, a video technology platform that works with many of the world's top... Continue reading at AdWeek

[ AdWeek | 2016-06-16 00:00:00 UTC ]
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Fourth missing Hong Kong bookseller returns home

A fourth Hong Kong bookseller has returned home after going missing six months ago. Continue reading at The Bookseller

[ The Bookseller | 2016-06-16 00:00:00 UTC ]
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News Magazines Resist Print Declines; Digital Editions Show Growth

Pew Research Center reports print circulation fell an average of just two percent last year for 14 of the largest news magazines. The post News Magazines Resist Print Declines; Digital Editions Show Growth appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-06-15 00:00:00 UTC ]
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Sweeping CPG Study Finds Magazines Deliver Biggest Bang for Buck, Digital Video Lags

What medium delivers the biggest bang for the buck? A new study provides a definitive answer, at least for packaged goods, and it's probably not the one anyone expected.Magazines deliver by far the best return on ad spending when compared to TV, digital display and video, mobile and cross-media... Continue reading at Advertising Age

[ Advertising Age | 2016-06-14 00:00:00 UTC ]
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'Talking Dead' host Chris Hardwick parts with his home in Hollywood Hills

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[ Los Angeles Times | 2016-06-06 00:00:00 UTC ]
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Walking Dead creator: ‘Optimism doesn’t always show in my work’

Robert Kirkman on the enduring attraction of zombies, why exorcism fascinates - and how he doesn’t let social media chatter drive him crazy There’s one thing that might surprise fans of Walking Dead creator Robert Kirkman, the comic book author and TV series writer and producer whose apocalyptic... Continue reading at The Guardian

[ The Guardian | 2016-06-05 00:00:00 UTC ]
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CI4: Finding a Win-Win for Indie Booksellers and Libraries

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[ Publishers Weekly | 2016-06-03 00:00:00 UTC ]
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