At-Home Trunk Shows Are Huge Moneymakers. I Attend One To Find Out Why

On a Wednesday evening in April, I find myself in a well-appointed home in Brookline, a wealthy Boston suburb, sipping wine and eating macarons with a dozen oncologists from the Dana Farber Cancer Institute. Sitting around a coffee table displaying Asian art and colorful books about design, the women—colleagues from the same medical research group, aged between 40 and 60—aren’t talking about their work. “Oh, you never wear bright colors, but that red looks so good on you,” says one to the other. “I keep buying these pants every season, because they fit so well,” another says. “They are perfect for hiding problem areas on your tummy.” I’ve joined these women for a trunk show run by Cabi, a social shopping brand that operates in the U.S., the U.K., and Canada. It was founded in 2001 by Kimberly Inskeep, a finance executive looking for a flexible career after her kids were born, and Carol Anderson, a fashion designer in need of a new way to market her products. Together with ten of their friends, they launched Carol Anderson by Invitation (hence, Cabi), a line of clothing that they would sell in their homes in a party-like setting. In the brand’s parlance, they were creating “alternative stores.” Over the last 15 years, the company has steadily grown, and its team of 3,500 salespeople around the world generate more than $250 million in revenue a year. The concept of selling directly to your friends has been around since the 1950s Tupperware party. But direct selling... Continue reading at 'Fast Company'

[ Fast Company | 2017-05-04 00:00:00 UTC ]
News tagged with: #bottom line

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AOL's Periscope Rival Signs First Moneymaking Brand Deal

AOL has a live-streaming app, too. A couple months after it acquired mobile app maker Kanvas Labs in August, it released an updated version of Kanvas' photo-and-video-sharing app that added live-streaming to rival Twitter's Periscope, Meerkat and Facebook Live. And now it's signed its first... Continue reading at Advertising Age

[ Advertising Age | 2015-12-01 00:00:00 UTC ]
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Guadalajara - a hugely enriching cultural and commercial event

Richard Mollet on the importance of the Guadalajara International Book Fair to British publishers. Continue reading at The Bookseller

[ The Bookseller | 2015-11-28 00:00:00 UTC ]
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New Study Finds Low Levels of Digital Library Borrowing

Only 25% of library patrons borrowed an ebook in the past year, according to the latest BISG survey. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-11-27 00:00:00 UTC ]
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An Upstate Press Finds a Potential Local Hit in France

Open Letter press is well known in the publishing world for its literature in translation program. It's less known in its hometown of Rochester, though the press's new French novel might change that. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-11-13 00:00:00 UTC ]
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Inaugural IPG report finds resilience and optimism

The UK independent publishing industry is strong and flourishing, according to the Independent Publishers Guild’s first Independent Publishing Report. Continue reading at The Bookseller

[ The Bookseller | 2015-11-13 00:00:00 UTC ]
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Second Home duo to tackle bookselling

A tech entrepreneur who was formerly an adviser to David Cameron, Rohan Silva, and his business partner Sam Aldenton are set to open a 830 sq ft “experiential” independent bookshop on Brick Lane in east London. Continue reading at The Bookseller

[ The Bookseller | 2015-11-06 00:00:00 UTC ]
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Declining E-Book Sales Hit Home

Softening sales for digital books have impacted the bottom lines at HarperCollins and Simon & Schuster, according to both companies' recent earnings reports. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-11-06 00:00:00 UTC ]
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AIM Media Indiana Announces Acquisition of Publishing and Commercial Printing Assets from Home News Enterprises

AIM Media Indiana, LLC  announced today that is has acquired the print and online newspaper publishing assets and the commercial printing assets from Home News Enterprises, LLC (“HNE”) of Columbus, Indiana, according to John ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-11-04 00:00:00 UTC ]
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Pew Survey Shows Adult Reading in Decline

Adult readership is down 4% from 2013, with 72% of American adults having read a book in the past year according to a new Pew survey. Young adults, meanwhile, were revealed as the nation's most avid readers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-23 00:00:00 UTC ]
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'StarTalk's' Neil deGrasse Tyson on 'patriotic' Edward Snowden, finding the geek within

Maybe it's because he knows a thing or two about the space-time continuum that the rest of us civilians don't, but it sometimes seems as if Neil deGrasse Tyson is everywhere at once. A trained astrophysicist and the director of the Hayden Planetarium in New York, Tyson has also become an... Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-10-22 00:00:00 UTC ]
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Lower Attendance but Celebratory Mood for NCIBA Children's Booksellers

While overall attendance was down from last year, outgoing director Hut Landon said the exhibitor pool was almost identical to the 2014 show, and that there were more children's authors in attendance than last year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-22 00:00:00 UTC ]
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Twitter Announces New Tools, Partnerships For Finding And Publishing Embedded Tweets

Online publishers are about to get a lot more options for embedding tweets in their stories, with Twitter announcing a new “ecosystem” of products around embedded tweets today at its Flight developer conference. ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-22 00:00:00 UTC ]
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Folio: Show Coverage: CMO Keynote Panel Discusses Strategies in a Changing World

Four publishing CMOs discuss reader and advertising revenue opportunities. The post Folio: Show Coverage: CMO Keynote Panel Discusses Strategies in a Changing World appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-10-21 00:00:00 UTC ]
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Folio: Show Coverage: Norm Pearlstine Delivers Opening Keynote

Time, Inc. chief content officer on how magazines can adapt to thrive on a changed playing field. The post Folio: Show Coverage: Norm Pearlstine Delivers Opening Keynote appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-10-20 00:00:00 UTC ]
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MPIBA 2015: Kids' Books Contribute to High-Octane Show

Children's books have long been an integral part of the Mountains and Plains Independent Booksellers Fall Discovery Show, and this year's gathering at the Renaissance Denver Hotel, held October 8–10, was no exception. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-20 00:00:00 UTC ]
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NCIBA Salutes Exiting Director Landon at 2015 Show

This year's show featured an outpouring of love for executive director Hut Landon, who is stepping down after 18 years on the job. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-19 00:00:00 UTC ]
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Active Interest Media Acquires August Home Publishing

With transaction, AIM adds a sixth division called Creative Home Arts. The post Active Interest Media Acquires August Home Publishing appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-10-19 00:00:00 UTC ]
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Frankfurt Book Fair 2015: In Surprise, Frankfurt Book Fair Attendance Rises

Despite a sluggish global economy and political turmoil, official attendance for the 2015 Frankfurt Book Fair rose modestly over 2014. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-19 00:00:00 UTC ]
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Download our Frankfurt 2015 Show Daily Magazines

Get the Frankfurt Show Daily magazines from Publishing Perspectives with the latest Fair news, event highlights, and international publishing trends. The post Download our Frankfurt 2015 Show Daily Magazines appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-10-19 00:00:00 UTC ]
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Download: Friday’s Frankfurt Book Fair 2015 Show Daily

Publishing Perspectives spoke with global CEOs, small startups and publishers from around the world to get the latest buzz from the Frankfurt Book Fair. The post Download: Friday’s Frankfurt Book Fair 2015 Show Daily appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-10-16 00:00:00 UTC ]
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