At-Home Trunk Shows Are Huge Moneymakers. I Attend One To Find Out Why

On a Wednesday evening in April, I find myself in a well-appointed home in Brookline, a wealthy Boston suburb, sipping wine and eating macarons with a dozen oncologists from the Dana Farber Cancer Institute. Sitting around a coffee table displaying Asian art and colorful books about design, the women—colleagues from the same medical research group, aged between 40 and 60—aren’t talking about their work. “Oh, you never wear bright colors, but that red looks so good on you,” says one to the other. “I keep buying these pants every season, because they fit so well,” another says. “They are perfect for hiding problem areas on your tummy.” I’ve joined these women for a trunk show run by Cabi, a social shopping brand that operates in the U.S., the U.K., and Canada. It was founded in 2001 by Kimberly Inskeep, a finance executive looking for a flexible career after her kids were born, and Carol Anderson, a fashion designer in need of a new way to market her products. Together with ten of their friends, they launched Carol Anderson by Invitation (hence, Cabi), a line of clothing that they would sell in their homes in a party-like setting. In the brand’s parlance, they were creating “alternative stores.” Over the last 15 years, the company has steadily grown, and its team of 3,500 salespeople around the world generate more than $250 million in revenue a year. The concept of selling directly to your friends has been around since the 1950s Tupperware party. But direct selling... Continue reading at 'Fast Company'

[ Fast Company | 2017-05-04 00:00:00 UTC ]
News tagged with: #bottom line

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Fall Regional Bookselling Shows 2015: No Matter Where You Live, There's a Book for There: TK# Picks from Booksellers

Booksellers from across the country share standout books with strong regional ties. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-04 00:00:00 UTC ]
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SIBA To Try a Consumer Day At Its Fall Show

The organization is selling $99 tickets to the reading public for the first time, and offering author meet-and-greets as part of the package. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-04 00:00:00 UTC ]
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Sign of the times: how Show Me a Hero captures our political mood

Despite being set in the 1980s, David Simon’s new show seems spookily topical. It’s not the only TV series that has turned up in the right place at the right time...David Simon’s new series Show Me a Hero provides everything you might expect from a TV-maker with The Wire, Homicide: Life on the... Continue reading at The Guardian

[ The Guardian | 2015-08-31 00:00:00 UTC ]
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Call for Stories: Frankfurt Book Fair Show Dailies

We're looking for great stories for Publishing Perspectives' Frankfurt Book Fair Show Dailies, The deadline to pitch stories or editorial is September 10. The post Call for Stories: Frankfurt Book Fair Show Dailies appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-08-31 00:00:00 UTC ]
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Finding the Consumer for US Illustrated Books (Part 3)

Our ongoing series on illustrated book publishing in the US looks at the changing retail landscape for specialty and illustrated titles. The post Finding the Consumer for US Illustrated Books (Part 3) appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-08-27 00:00:00 UTC ]
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Amazon's PR Troubles Show How Corporate Culture Impacts Brand Perception

Among his other talents, Amazon CEO Jeff Bezos has been an effective public face of his company. No matter what you may have heard about Amazon, it was hard not to smile when Bezos brought his infectious laugh to such venues as The Tonight Show with Jay Leno and The Daily Show with Jon... Continue reading at Advertising Age

[ Advertising Age | 2015-08-21 00:00:00 UTC ]
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Three Reasons Why You Marketing Pros Should Join Us at the Folio: Show

There are a ton of ‘trends’ swirling around the magazine media industry these days. A lot of it is around advertising—programmatic, The post Three Reasons Why You Marketing Pros Should Join Us at the Folio: Show appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-08-18 00:00:00 UTC ]
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Find Waldo Local: Four Years of Searching

For the fourth year in a row, the American Booksellers Association partnered with Candlewick Press to Find Waldo Local. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-13 00:00:00 UTC ]
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The perfect mix: How to find the right thought leadership models for your company

LinkedIn’s latest eBook illuminates what thought leadership is and why your company needs a solid strategy in place. Among the crucial topics it covers is the difference between the three main types of thought leadership. It also offers real-world examples of companies that are building... Continue reading at Digiday

[ Digiday | 2015-08-07 00:00:00 UTC ]
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Future Artefacts fair seeks to show physical media far from dead

Ben Freeman, organiser of London event, says: ‘Everyone realises the internet hasn’t killed the record industry or the publishing industry – just changed it’A fair celebrating the future of physical objects in media – from books and magazines to records and cassettes – will debut in London this... Continue reading at The Guardian

[ The Guardian | 2015-08-02 00:00:00 UTC ]
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Librarians dispute children's attendance 'fall'

Two library associations – the Society of Chief Librarians (SCL) and the Association of Senior Children's and Education Librarians (ASCEL) - have taken issue with reports of the decline in numbers of children visiting libraries, following publication of a Department for Culture, Media and Sport... Continue reading at The Bookseller

[ The Bookseller | 2015-07-30 00:00:00 UTC ]
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Starcom MediaVest Group’s Mac Delaney to Keynote Folio: Show

Programmatic is one element of an ever-changing advertising landscape, but its impact can't  be overstated. At its core are data-driven efficiencies and audience activation and it has captured brand interest as a key marketing strategy while both publishers and agencies overhaul their own... Continue reading at Folio Magazine

[ Folio Magazine | 2015-07-29 00:00:00 UTC ]
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Publisher finds that writers' influences are mostly male

When Tramp Press asked authors submitting manuscripts to name the writers who inspire them, only 22% were female - pointing again to ‘the larger issue in the industry: our habitual dismissal of women’An Irish publisher has stoked the flames of the gender debate currently running in the literary... Continue reading at The Guardian

[ The Guardian | 2015-07-28 00:00:00 UTC ]
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A TV Talk Show Appearance That Can Change an Author’s Future

Seth Meyers on Late Night, a US TV talk show, has embraced interviewing novelists and the result is often a boost in book sales following broadcast. The post A TV Talk Show Appearance That Can Change an Author’s Future appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-07-20 00:00:00 UTC ]
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A "cooler", more creative children's publishing industry on show at CMC

The theme of this year’s Children’s Media Conference (CMC), which took place 1-3 July in Sheffield, was “All Change”. Which is apt, because the children’s TV industry (from which this conference was originally born) is experiencing a disruption just as profound and perhaps more urgent than... Continue reading at The Bookseller

[ The Bookseller | 2015-07-14 00:00:00 UTC ]
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Watch 'The Flash' cast react to the news that Jay Garrick will be joining the show

The finale of the CW's "The Flash" strongly hinted that the original speedy comic book superhero Jay Garrick was somewhere lurking in the DC Entertainment ether. The comic book character's famous silver-winged helmet was spotted in the final episode. And now it's confirmed: The original Flash... Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-07-12 00:00:00 UTC ]
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New Man Booker International Prize a 'huge boost'

Publishers and booksellers have enthusiastically welcomed the merger of the Man Booker International Prize and the Independent Foreign Prize for Fiction, saying it will create a prize with "a new stature", making "a good counterpoint" to the Man Booker itself. Continue reading at The Bookseller

[ The Bookseller | 2015-07-09 00:00:00 UTC ]
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Foyles Finds the Future With an App for In-store Searches

Foyles Book Search is a unique app that enables customers to find the location of a physical book within the confines of Foyle's Charing Cross bookstore. The post Foyles Finds the Future With an App for In-store Searches appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-07-08 00:00:00 UTC ]
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Public vote to find Audible sitcom

Audible.co.uk will tomorrow (7th July) launch This is Your Pilot Speaking!, a public vote to find its first original British sitcom. Listeners will be able to hear five comedy pilots commissioned by Audible Originals. They will then be asked to give the pilots a star rating, with the pilot... Continue reading at The Bookseller

[ The Bookseller | 2015-07-07 00:00:00 UTC ]
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How The New York Times finds new subscribers on Facebook

Facebook can drive a lot of traffic to publishers, but the knock is that a lot of it is fly-by traffic. The Times is using a startup, KeyWee, to find subscribers among the casual readers, though. KeyWee comes up with keywords for articles and then targets the articles to Facebook users who are... Continue reading at Digiday

[ Digiday | 2015-07-02 00:00:00 UTC ]
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