At-Home Trunk Shows Are Huge Moneymakers. I Attend One To Find Out Why

On a Wednesday evening in April, I find myself in a well-appointed home in Brookline, a wealthy Boston suburb, sipping wine and eating macarons with a dozen oncologists from the Dana Farber Cancer Institute. Sitting around a coffee table displaying Asian art and colorful books about design, the women—colleagues from the same medical research group, aged between 40 and 60—aren’t talking about their work. “Oh, you never wear bright colors, but that red looks so good on you,” says one to the other. “I keep buying these pants every season, because they fit so well,” another says. “They are perfect for hiding problem areas on your tummy.” I’ve joined these women for a trunk show run by Cabi, a social shopping brand that operates in the U.S., the U.K., and Canada. It was founded in 2001 by Kimberly Inskeep, a finance executive looking for a flexible career after her kids were born, and Carol Anderson, a fashion designer in need of a new way to market her products. Together with ten of their friends, they launched Carol Anderson by Invitation (hence, Cabi), a line of clothing that they would sell in their homes in a party-like setting. In the brand’s parlance, they were creating “alternative stores.” Over the last 15 years, the company has steadily grown, and its team of 3,500 salespeople around the world generate more than $250 million in revenue a year. The concept of selling directly to your friends has been around since the 1950s Tupperware party. But direct selling... Continue reading at 'Fast Company'

[ Fast Company | 2017-05-04 00:00:00 UTC ]
News tagged with: #bottom line

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To Promote Her Upcoming Show, This Finnish Pop Star Appeared as an AR Cartoon in a Donald Duck Comic Book

While brands have experimented with augmented reality on surfaces ranging from murals to milk cartons, a Finnish pop star is using the technology to layer herself into a comic book. To promote her sold-out show next month, Sanni, one of Finland's favorite artists, and her label Warner Music... Continue reading at AdWeek

[ AdWeek | 2018-09-21 00:00:00 UTC ]
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At AAP Annual Meeting, Association Shows Off New Focus

In addition to protecting copyright and free expression, the AAP has added backing regulations and policies that can led to a robust and innovative industry to its mission statement. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-09-20 00:00:00 UTC ]
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DHH Literary goes north to find 'distinctive and diverse' talent

DHH Literary Agency is travelling to York - agency founder David Headley's home city - in a concerted effort to find "distinctive and diverse" voices outside of the M25. Continue reading at The Bookseller

[ The Bookseller | 2018-09-18 00:00:00 UTC ]
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More than 2 million U.S. middle and high school students have vaped marijuana, study finds

Japanese author Haruki Murakami has said said he doesn't want to be considered for the New Academy Prize, a Swedish literary award established as an alternative to the Nobel Prize for literature. Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-09-18 00:00:00 UTC ]
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Buzzy Discovery Show for Southern Booksellers

Despite Hurricane Florence, the Southern Independent Booksellers Alliance Discovery Show in Florida last week was among the liveliest in recent memory. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-09-17 00:00:00 UTC ]
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Canadian Publishing 2018: Simon Fraser Finds Partnership in Practice

Simon Fraser University’s publishing program strengthens publishing with collaboration. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-09-14 00:00:00 UTC ]
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SIBA Show Continues Despite Hurricane

The Southern Independent Booksellers Alliance Discovery Show opened in Florida yesterday, but Hurricane Florence loomed over the event. Approximately 25 booksellers, publishers and authors cancelled due to the storm. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-09-14 00:00:00 UTC ]
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NEA Study Finds Small Dip in Adult Reading

The newest NEA survey of public participation in the arts found that adults reading novels fell between 2012 and 2017, but that reading poetry rose. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-09-13 00:00:00 UTC ]
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As Traditional Publishing Fades Away, Publishers Need to Find New Means of Distribution and Monetization

Recently, I did some revenue forecasting for a client who is considering entering the digital news/content space. The product offering is pretty unique, but it will be entering a very saturated market with large, established competitors, traditional competitors like The New York Times and Wall... Continue reading at AdWeek

[ AdWeek | 2018-09-10 00:00:00 UTC ]
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Scholastic signs 'huge-hearted' middle grade title

Scholastic has acquired a "huge-hearted" middle grade story of bravery and hope as its lead title for Frankfurt Book Fair. Continue reading at The Bookseller

[ The Bookseller | 2018-09-04 00:00:00 UTC ]
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Partnership sees students attend Cliveden Literary Festival

The Cliveden Literary Festival has announced a new educational partnership with the London Academy of Excellence Tottenham. Continue reading at The Bookseller

[ The Bookseller | 2018-09-01 00:00:00 UTC ]
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Fall Regionals 2018: Regional Show Highlights

A roundup of key panels, roundtables, and author appearances at all eight shows. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-08-31 00:00:00 UTC ]
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Fall Regionals 2018: Indies Find Their Groove

With strong programming and increased membership, regional bookselling associations continue to grow their fall trade shows. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-08-31 00:00:00 UTC ]
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Bradford Literature Festival visitor attendance up 40%

Bradford Literature Festival increased visitor attendance by more than 40% this year with record audiences of over 70,000. Continue reading at The Bookseller

[ The Bookseller | 2018-08-29 00:00:00 UTC ]
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Celebrating 25 Years of Taste of Home

The iconic brand celebrates a quarter century of sharing home-cooked recipes with readers all over the world with a new cookbook and an updated look. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-08-24 00:00:00 UTC ]
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Black Light Printing in "Find Monsters"

Black light (or ultraviolet-reactive) printing, while not new, is usually done on inkjet printers with its application often limited to posters or high-end brochures. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-08-24 00:00:00 UTC ]
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Finding Books for Teaching Social and Emotional Learning

Children’s publishers tell us about some of their recent efforts to market and promote books that encompass SEL themes. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-08-17 00:00:00 UTC ]
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Iranian illustrator to attend Edinburgh after visa trouble

Iranian illustrator Marjan Vafaeian has received a visa ahead of an appearance at the Edinburgh International Book Festival but illustrator-in-residence Ehsan Abdollahi is still waiting, their publisher has said. Continue reading at The Bookseller

[ The Bookseller | 2018-08-17 00:00:00 UTC ]
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The Rundown: The home page is back. Again.

For digital publishers, the home page is back in vogue as Facebook sends less traffic. The post The Rundown: The home page is back. Again. appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-08-17 00:00:00 UTC ]
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Tronc chief executive Justin Dearborn cuts the price again on Florida home

Justin Dearborn, chief executive officer of publishing company Tronc Inc., has lowered the price on his Naples, Fla., home to $409,900, down from $419,000. That’s the fourth price-chop the one-story house has received this year. Hmm … can you say motivated seller? Built in 2004, the home opens... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-08-03 00:00:00 UTC ]
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