At Brand Innovation Labs, Fighting Competition of the 'Unknown'

A smart suitcase? A digitized bottle of booze? A comic book for big-box executives?Recently, several brands have carved out off-site locations devoted to innovation to stave off competition. Marketers there serve, in part, as R&D directors.Kyle Nel, the executive director of Lowe's Innovation Labs, described his role as fighting the competition of the "the unknown": unforeseen new firms and technologies that have the potential to swiftly topple established category leaders. Joining Mr. Nel on stage for a "Marketers Driving Innovation" panel at the Ad Age Digital Conference were Mark Nagel, executive director of the AT&T Foundry; Venky Balakrishnan, global VP, digital innovation, Diageo; and Adam Kleinberg, CEO of Traction, an interactive agency. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-09-17 00:00:00 UTC ]

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Money, mobile and maturing brands: What else is keeping publishers up at night?

As part of Digiday's Publishing Summit Europe, held in February in Monaco, Taboola hosted a town hall for publishers. At once excited and nervous about the industry's digital-first future, several dozen industry veterans weighed in on the challenges they face. Chief among them? How to manage... Continue reading at Digiday

[ Digiday | 2015-02-26 00:00:00 UTC ]
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Floris announces Kelpies design competition shortlist

Floris Books has shortlisted 12 cover designs for this year’s Kelpies Design & Illustration prize.   For this year’s award, the Edinburgh-based publisher asked entrants to create a new front cover for The Hill of the Red Fox, an adventure story by Allan Campbell McLean, first published in... Continue reading at The Bookseller

[ The Bookseller | 2015-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #floris books #front cover #red fox #adventure story


Identity Crisis at Gawker? Nick Denton's Blogging Empire Working with Branding Agency Redscout

Gawker Media, which is battling heavily financed digital publishers like BuzzFeed and Vox for audiences and ad dollars, is working with brand-strategy agency Redscout, according to two people familiar with the matter. The relationship began last summer, one person said.Former Gawker employees... Continue reading at Advertising Age

[ Advertising Age | 2015-02-24 00:00:00 UTC ]
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McConochie wins Book Illustration Competition

David McConochie has won the fifth annual Book Illustration Competition, beating nearly 400 other entries. The Book Illustration Competition is a partnership between The Folio Society and the House of Illustration gallery in London. McConochie was presented with his prize, a commission worth... Continue reading at The Bookseller

[ The Bookseller | 2015-02-24 00:00:00 UTC ]
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Stagnito Buys Canadian Brands From Fulcrum Media

Deal includes 5 trade shows and 5 magazines. The post Stagnito Buys Canadian Brands From Fulcrum Media appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-02-18 00:00:00 UTC ]
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Penguin is PRH's 'biggest social media brand'

Consumer-facing book and author related content from Penguin Random House UK will move to Penguin’s social media channels from the end of today because it is the company’s “biggest brand on social media”. Corporate news for audiences such as the press, authors and agents will be shared on new... Continue reading at The Bookseller

[ The Bookseller | 2015-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #corporate news #twitter channels


PRH shifts consumer social media to Penguin brand

Penguin Random House is to use the Penguin brand for its consumer activity across social media, The Bookseller has learned. From the end of tomorrow (4th February), the various Penguin social media channels will carry news about "books and authors”, with corporate news to be shared on Penguin... Continue reading at The Bookseller

[ The Bookseller | 2015-02-04 00:00:00 UTC ]
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Car Brands Are Starting to Get the Marketing Data They've Always Wanted

The car industry isn't slowing down when it comes to employing more data for everything from vehicle malfunctions to marketing. In fact, in terms of digital advertising, the category looks like it's putting the pedal to the metal, as tech vendors, publishers and other players increasingly roll... Continue reading at AdWeek

[ AdWeek | 2015-02-04 00:00:00 UTC ]
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Harry Potter 'chocolate frog' competition for schools

Bloomsbury has launched a competition for schools to win a workshop with Harry Potter jacket illustrator Jonny Duddle as part of Harry Potter Book Night, which will take place on the 5th February.   To win the workshop, pupils must design a new "chocolate frog" card. The cards, which feature... Continue reading at The Bookseller

[ The Bookseller | 2015-01-28 00:00:00 UTC ]
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What Does Facebook’s New Tool for Fighting Fake News Mean for Real Publishers?

Facebook announced yet another tweak to the algorithm that governs its users’ News Feeds yesterday. The social network has introduced a new tool that allows users to flag a post as “a false news story.” The move follows ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-01-22 00:00:00 UTC ]
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More Competition in the All-You-Can-Read Magazine Market

The Netflix-for-magazines race continues… The post More Competition in the All-You-Can-Read Magazine Market appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-01-21 00:00:00 UTC ]
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Simon and Blackman to judge 500 Words competition

Authors Francesca Simon, Malorie Blackman (pictured), Charlie Higson and Frank Cottrell Boyce are among the judges of this year’s 500 Words children’s short story writing competition. Continue reading at The Bookseller

[ The Bookseller | 2015-01-20 00:00:00 UTC ]
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Holtzbrinck And BCP Agree to Merge Science and Education Brands

Holtzbrinck Publishing Group, owners of Macmillan Science and Education, and BC Partners, owners and fund advisors of Springer Science+Business, have reached a merger agreement to join the two groups. Holtzbrinck, whose portfolio includes Nature and Scientific American, will hold 53 percent of... Continue reading at Folio Magazine

[ Folio Magazine | 2015-01-16 00:00:00 UTC ]
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Horowitz and Blue Peter launch CBBC spy competition

"Blue Peter" will today (15th January) launch a competition to take three children into MI5 headquarters. Anthony Horowitz, author of the spy series Alex Rider (Walker Books), will help choose the winners. Children aged 8-14 can apply online to become CBBC Intelligence Officers as part of... Continue reading at The Bookseller

[ The Bookseller | 2015-01-16 00:00:00 UTC ]
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DBW: Amazon's Grandinetti talks subscription, innovation

In a predictably careful interview at New York's Digital Book World conference between DBW’s Mike Shatzkin and Michael Cader, and Amazon Kindle senior vice-president Russ Grandinetti, earlier today (Wednesday 14th January), the most important moment may have come when Shatzkin suggested that, in... Continue reading at The Bookseller

[ The Bookseller | 2015-01-15 00:00:00 UTC ]
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Why British publishers don’t sweat new US competition

Buzzfeed, HuffPo, Mashable and Vice have all set up in the U.K. Agencies weigh in on their collective impact. The post Why British publishers don’t sweat new US competition appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2015-01-13 00:00:00 UTC ]
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Ad Age's 2014 Magazine A-List: Vice Is Magazine Brand of the Year

For most magazine companies, 2014 was a difficult year. Backs against the wall, publishers looked beyond print for growth -- to digital media, live events, consumer products and TV deals.Vice magazine is way ahead of them.The free magazine founded in 1994 as Voice of Montreal has grown into one... Continue reading at Advertising Age

[ Advertising Age | 2015-01-12 00:00:00 UTC ]
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How Japan’s Kinokuniya Innovates, Fosters Growth

Japanese bookseller Kinokuniya has implemented several innovative strategies to fight declining domestic sales, while still expanding at home and abroad. The post How Japan’s Kinokuniya Innovates, Fosters Growth appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-12-15 00:00:00 UTC ]
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BBC and Booktrust launch teen story competition

Booktrust and the BBC have launched a short story competition for teenagers. The ‘BBC Young Writers’ Award with Booktrust’ is for teen writers (aged 14-18) of short stories, on any topic, of up to a 1,000 words. Continue reading at The Bookseller

[ The Bookseller | 2014-12-10 00:00:00 UTC ]
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What Facebook’s search feature means for brands, publishers

Facebook's new search feature will give users a more active role in media discovery, and likely change how brands and publishers use the platform. The post What Facebook’s search feature means for brands, publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-12-10 00:00:00 UTC ]
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