At Brand Innovation Labs, Fighting Competition of the 'Unknown'

A smart suitcase? A digitized bottle of booze? A comic book for big-box executives?Recently, several brands have carved out off-site locations devoted to innovation to stave off competition. Marketers there serve, in part, as R&D directors.Kyle Nel, the executive director of Lowe's Innovation Labs, described his role as fighting the competition of the "the unknown": unforeseen new firms and technologies that have the potential to swiftly topple established category leaders. Joining Mr. Nel on stage for a "Marketers Driving Innovation" panel at the Ad Age Digital Conference were Mark Nagel, executive director of the AT&T Foundry; Venky Balakrishnan, global VP, digital innovation, Diageo; and Adam Kleinberg, CEO of Traction, an interactive agency. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-09-17 00:00:00 UTC ]

Other Publishing stories related to: 'At Brand Innovation Labs, Fighting Competition of the 'Unknown''


TISP network makes innovation recommendations

New recommendations to help “foster and sustain innovation” between the publishing... Continue reading at The Bookseller

[ The Bookseller | 2014-07-31 00:00:00 UTC ]
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Brands' Big Challenge: Making the Mind Shift to Mobile

Josh Bernoff, coauthor of the pivotal book on social media, Groundswell, describes himself on Twitter as a "Forrester analyst, idea developer and troublemaker." His latest book on The Mobile Mind Shift certainly lives up to those descriptions.In it, Bernoff discusses the difficulties companies... Continue reading at Advertising Age

[ Advertising Age | 2014-07-29 00:00:00 UTC ]
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Author Chuck Palahniuk reveals more details about his 'Fight Club' sequel

Palahniuk is writing a sequel to his 1996 novel that will be in graphic novel form and released in 10 parts. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-07-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fight club


Fight Club sequel due in 2015

Fight Club author Chuck Palahniuk is writing a sequel that will be published as a 10-part comic book series in 2015. Continue reading at BBC News

[ BBC News | 2014-07-22 00:00:00 UTC ]
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Michelle Phan Sued Over Music Rights: How Will Brands and Influencers React?

Makeup guru Michelle Phan, one of YouTube's most popular publishers with over 6.7 million subscribers, may have the vast influence that can give brands the exposure they crave. But, that hasn't stopped electronic dance music label Ultra from suing her for allegedly using its music without the... Continue reading at AdWeek

[ AdWeek | 2014-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #international audience #record label #great taste


Time Inc. Creates Native Ad Group to Forge Programs Across Brands

Time Inc. has created an eight-person unit to focus on native advertising at the publishing company, led by a staffer from the editorial side, Sports Illustrated Group Creative Director Chris Hercik, and another from the business side, Senior VP-Marketing and Sales Development Priya Narang.Mr.... Continue reading at Advertising Age

[ Advertising Age | 2014-07-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #vp-global marketing #mark ford #entertainment weekly #travel leisure


Bragelonne: Fighting France’s Book Snobs with Success

Publisher Bragelonne has found extraordinary success selling what others in France might deign to be untouchable, including fantasy, romance, and ebooks. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book snobs


Amid Hachette fight, Amazon appeals to authors

Amazon.com Inc. is offering authors caught up in its dispute with Hachette Book Group all of the proceeds from the sale of any digital book, seeking to bypass the publisher and appeal directly to the... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2014-07-09 00:00:00 UTC ]
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Amazon's battle with Hachette is a fight for readers, writers and retailers | Hugh Howey

As things stand, Hachette is making ebook discounts impossible, and almost everybody else stands to lose, writes Hugh HoweyNews: New Amazon terms amount to 'assisted suicide' for book industry, experts claimHow much should an ebook cost? And how should that money be split? These two questions... Continue reading at The Guardian

[ The Guardian | 2014-07-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook cost #publishing industry #sticking point #digital books


PW Talks with Gustav Niebuhr: The Story of an Unknown Hero

In his new book, 'Lincoln's Bishop,' former New York Times religion correspondent Gustav Niebuhr tells the compelling tale of Henry Benjamin Whipple, who spoke out loudly against injustice toward Native Americans during the 19th century. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native americans #19th century


Meet Matthias Döpfner, the German publisher taking the fight to Google

The CEO of Germany's largest newspaper group is one of the few powerful figures speaking out about the web giantMatthias Döpfner is a man on a mission. The motives behind the mission need to be scrutinised, but when so many of old media's authority figures seem at sea in a changing environment,... Continue reading at The Guardian

[ The Guardian | 2014-07-06 00:00:00 UTC ]
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5 brands becoming news publishers in their own right

Five brands that are encroaching on established publishers' turf by starting their own content sites. The post 5 brands becoming news publishers in their own right appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-06-27 00:00:00 UTC ]
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Audio innovation wins FutureBook Hack prize

The UK publishing industry’s first hackathon resulted in a host of fresh ideas in the... Continue reading at The Bookseller

[ The Bookseller | 2014-06-19 00:00:00 UTC ]
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New UK Competition to Find the “Next Big Thing” in Kids Books

A new competition to find the “next big thing” in children’s literature is being launched by the UK’s National Literary Trust and Bloomsbury Children’s Books. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-06-15 00:00:00 UTC ]
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4 Brands Bet on Social and Mobile to Boost Father’s Day Campaigns

Marketers are gung-ho on playing up photo-sharing and social media this year to tap into the power of dad, as seen in Father’s Day campaigns from Ace Hardware, Craftsman, Dremel and O2X. You may not expect dads to be receptive about posting touchy-feely streams of pictures on social media, but... Continue reading at AdWeek

[ AdWeek | 2014-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #music downloads #youtube videos #digital platforms


Google Opens Exclusive Video Ad Market For Only Select Publishers And Brands

Google is launching a programmatic video marketplace that it says will only include premium publishers and select brands. Neal Mohan, vp of display and video advertising, announced the video ad platform today at a DoubleClick customer conference. The marketplace is called Google Partner Select... Continue reading at AdWeek

[ AdWeek | 2014-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publisher partners #premium publishers


PRH unveils new branding

Penguin Random House has unveiled its new global logo, a wordmark design described as delivering... Continue reading at The Bookseller

[ The Bookseller | 2014-06-03 00:00:00 UTC ]
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BEA 2014: Walter Isaacson on Innovation

In his new book, The Innovators: How a Group of Inventors, Hacker, Geniuses and Geeks Created the Digital Revolution (S&S, Oct. 7), Walter Isaacson credits not one historical figure but teams of collaborative people that, over time, "made Steve Jobs possible." Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
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How the Amazon-Hachette Fight Could Shape the Future of Ideas

While the bookseller and publisher are battling over mundane business specifics, the state of publishing hangs in the balance. Continue reading at The Atlantic

[ The Atlantic | 2014-05-29 00:00:00 UTC ]
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Much at Stake in Amazon-HBG Fight

Among the issues in dispute between Amazon and the Hachette Book Group are negotiations over new ebook terms, sources familiar with the matter said. And publishers also see the latest fight with Amazon as part of an ongoing battle to retain retail diversity. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook terms #sources familiar #ongoing battle