At Brand Innovation Labs, Fighting Competition of the 'Unknown'

A smart suitcase? A digitized bottle of booze? A comic book for big-box executives?Recently, several brands have carved out off-site locations devoted to innovation to stave off competition. Marketers there serve, in part, as R&D directors.Kyle Nel, the executive director of Lowe's Innovation Labs, described his role as fighting the competition of the "the unknown": unforeseen new firms and technologies that have the potential to swiftly topple established category leaders. Joining Mr. Nel on stage for a "Marketers Driving Innovation" panel at the Ad Age Digital Conference were Mark Nagel, executive director of the AT&T Foundry; Venky Balakrishnan, global VP, digital innovation, Diageo; and Adam Kleinberg, CEO of Traction, an interactive agency. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-09-17 00:00:00 UTC ]

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Maclehose Press chooses design competition winner

The winner of the MacLehose Press Design competition has been announced, with Coral McCloud... Continue reading at The Bookseller

[ The Bookseller | 2013-09-27 00:00:00 UTC ]
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Brands Are Discovering Crowdfunding as a Marketing Tool

Since launching in 2008, crowdfunding platform Indiegogo has become known as the provenance of creative types, scrappy startups and charitable campaigns. But now, big brands are seizing on it as a way to align themselves with popular causes. DC Entertainment’s We Can Be Heroes campaign raised... Continue reading at AdWeek

[ AdWeek | 2013-09-24 00:00:00 UTC ]
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New branding for Faber

Faber has redesigned its word marque as part of a branding strategy designed to "future-... Continue reading at The Bookseller

[ The Bookseller | 2013-09-24 00:00:00 UTC ]
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Gap And Other Brands Are Already Using Facebook Gifs

Tech firm Giphy this morning tweeted that it had launched a Facebook GIFs product, and the digerati immediately buzzed with interest. Within a couple of hours, The Gap posted one of the first branded GIFs on the hugely popular social media platform and a handful of other brands are readying... Continue reading at AdWeek

[ AdWeek | 2013-08-29 00:00:00 UTC ]
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Norse Gods competition for Simon

Schoolchildren are being asked to imagine what they would do if they had the powers of the Norse... Continue reading at The Bookseller

[ The Bookseller | 2013-08-28 00:00:00 UTC ]
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LinkedIn Partners With Startup to Curate Content for Brands

More usually equals better—unless you're talking about the Internet. In the social sphere, the dearth of user-generated content (Twitter claims to host more than 340 million tweets per day) can be a hazard for those looking to tweet and post items that help bring buzz to their brand. This is... Continue reading at AdWeek

[ AdWeek | 2013-08-21 00:00:00 UTC ]
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American Booksellers to Fight Amazon Through Negative Publicity

The ABA's CEO sent an open letter to independent booksellers encouraging them to publicize Amazon as a company "detrimental" to the book business and buyers. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-08-11 00:00:00 UTC ]
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Publishers fight Apple ebook ruling

Five major publishers are challenging restrictions imposed on Apple after it was found guilty of ebook price-fixing. Continue reading at BBC World

[ BBC World | 2013-08-09 00:00:00 UTC ]
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Mitchell in Chinese translation competition

A competition has been launched for Chinese readers to translate stories by novelist David... Continue reading at The Bookseller

[ The Bookseller | 2013-08-01 00:00:00 UTC ]
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Polish Publishers Face Sales Slump, Propose Fixed-Pricing, Fight Piracy

Challenged by shrinking sales and online piracy, Poland’s publishing industry aims to mitigate losses with more stringent price regulation, reports Jaroslaw Adamowski. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-31 00:00:00 UTC ]
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Profiles in Social Media: Has Your Brand Found Its Social Soul Mate?

Much like trends in magazine publishing, social media is becoming a niche-focused market. This means there are an increasing number of networks that serve very specific functions. For instance, the difference between Instagram and Twitter is similar to the difference between a photography... Continue reading at Folio Magazine

[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
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The Fight for Literacy in the South

Illiteracy remains a serious problem in the U.S., even though the issue has been overshadowed in recent years by the economy and the war on terror. Even data documenting changes in literacy in each state is hard to attain. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-26 00:00:00 UTC ]
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Brands for Babies

The youngest end of the children's publishing business has seen a surge in licensing deals, with publishers tying in with infant and toddler development brands from the worlds of toys and entertainment. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-26 00:00:00 UTC ]
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Was Roberto Bolano a poet at heart? 'The Unknown University' says yes.

A new anthology explores the poems and illuminates the personal struggles of the late writer.As busy as Roberto Bolaño's afterlife has been — he's published 19 books in English since his death in 2003 — his time on Earth was even busier. Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-07-12 00:00:00 UTC ]
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Perform hires Martyn Jones as its global brand sponsorship director

Perform has hired Martyn Jones, the former publishing director for Stuff and FourFourTwo, as its global brand sponsorship director as part of the company's expansion. Continue reading at Media Week

[ Media Week | 2013-07-05 00:00:00 UTC ]
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General Mills Ramps Up Social for 37 Brands

General Mills and Spredfast are announcing today that the consumer packaged goods giant has implemented the tech vendor's newly upgraded system to manage content publishing and consumer engagement across Facebook, Twitter, YouTube, Google+ and LinkedIn.  The General Mills development... Continue reading at AdWeek

[ AdWeek | 2013-06-26 00:00:00 UTC ]
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'Libraries in Exile' fights to save priceless manuscripts in Mali

The coalition of librarians, archivists, and historians is using the crowdfunding site IndieGoGo to try to raise money to save the historic papers. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-06-18 00:00:00 UTC ]
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Helping Readers Make Sense of Your Digital Brand Offers

Have a well-defined set of expectations for customers based on platform and device. Continue reading at Folio Magazine

[ Folio Magazine | 2013-06-07 00:00:00 UTC ]
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HC runs digital innovation contest

  HarperCollins is challenging developers to create new digital products that reimagine... Continue reading at The Bookseller

[ The Bookseller | 2013-06-06 00:00:00 UTC ]
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Apple fights US charges over ebooks

Technology giant Apple is to begin its defence against charges by the US government that it colluded to set the prices of ebooks. Continue reading at BBC World

[ BBC World | 2013-06-03 00:00:00 UTC ]
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