At Brand Innovation Labs, Fighting Competition of the 'Unknown'

A smart suitcase? A digitized bottle of booze? A comic book for big-box executives?Recently, several brands have carved out off-site locations devoted to innovation to stave off competition. Marketers there serve, in part, as R&D directors.Kyle Nel, the executive director of Lowe's Innovation Labs, described his role as fighting the competition of the "the unknown": unforeseen new firms and technologies that have the potential to swiftly topple established category leaders. Joining Mr. Nel on stage for a "Marketers Driving Innovation" panel at the Ad Age Digital Conference were Mark Nagel, executive director of the AT&T Foundry; Venky Balakrishnan, global VP, digital innovation, Diageo; and Adam Kleinberg, CEO of Traction, an interactive agency. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-09-17 00:00:00 UTC ]

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Brussels relaunches competition complaints against Google

An agreement between the European Commission and Google over alleged abuses of its dominant... Continue reading at The Bookseller

[ The Bookseller | 2014-09-23 00:00:00 UTC ]
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Innovating to Enable Storytelling in a Digital Age

The CEO of Beneath the Ink, a former Time Warner Cable executive, delivers lessons learned from the digital transformation of the cable industry. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-09-23 00:00:00 UTC ]
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Brand Publishers Are Ditching Facebook in Favor of Microsites

Brand publishers are more aware that they’re really just renting social media space on Facebook and are moving resources away from the social network. One agency said its clients are pulling away from Facebook in “dramatic numbers”—reallocating their resources to microsites and alternate social... Continue reading at AdWeek

[ AdWeek | 2014-09-22 00:00:00 UTC ]
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Big Brands Jump on Flipboard's New Video Ads

Personal magazine company Flipboard is rolling out a trial program incorporating video ads into its users’ news streams beginning today. The program launches with eight notable brands: Jack Daniels, Gucci, Chrysler, Lufthansa, Conrad Hotels & Resorts, Principal Financial Group, Woodford... Continue reading at AdWeek

[ AdWeek | 2014-09-15 00:00:00 UTC ]
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Frontiers is major winner at ALPSP innovation awards

Open science platform Frontiers has won the gold award at the Assocation for Learned &... Continue reading at The Bookseller

[ The Bookseller | 2014-09-11 00:00:00 UTC ]
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Samsung Announced as Innovation Partner at Frankfurt Book Fair

Samsung will be Innovation Partner at the 2014 Frankfurt Book Fair and help showcase technology solutions and unique content experiences for the book publishing industry. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-09-08 00:00:00 UTC ]
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Samsung to be FBF 'innovation partner'

Global technology giant Samsung has been named as the Frankfurt Book Fair's “innovation... Continue reading at The Bookseller

[ The Bookseller | 2014-09-02 00:00:00 UTC ]
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Tapping into Innovation

As new directions for bookselling evolve, the industry is increasingly looking to take advantage of the changes taking place across the entire retail spectrum. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-29 00:00:00 UTC ]
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Free-to-Play Online Casino Brand Bets on Mobile

DoubleDown Interactive, the company behind the popular gambling app DoubleDown Casino, placed its early marketing and media bets on Facebook. It's worked. But as its bettors shift to mobile gambling from desktops, in sync with consumers' migration to mobile devices for all sorts of daily... Continue reading at Advertising Age

[ Advertising Age | 2014-08-29 00:00:00 UTC ]
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Religion Update 2014: The Innovators

Houses in the religion category run the gamut from corporate conglomerates like HarperCollins Christian Publishing to university presses like Georgetown and nonprofits like the Jewish Publication Society; from family-owned traditional publishers like Baker Publishing Group to recent startups... Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-29 00:00:00 UTC ]
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Books Offer Spiritual Help in Cancer Fight

More than a million people in the U.S. get cancer each year, so it’s no wonder religion publishers across the spectrum are offering books on the topic, aiming to comfort, inspire, and motivate change. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-27 00:00:00 UTC ]
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What you need to know about Amazon's fight with ebook publishers

Unless you've been living in a book-free cave, you may have heard that retail giant Amazon and book publisher Hachette are having a little tiff. It's all about digital versions of books -- so-called ebooks -- and it boils down to this: Amazon wants... Continue reading at Engadget

[ Engadget | 2014-08-25 00:00:00 UTC ]
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B&N unveils Samsung/Nook co-branded tablet

Barnes & Noble’s Nook Media has unveiled the Galaxy Tab 4 Nook, the first co-branded... Continue reading at The Bookseller

[ The Bookseller | 2014-08-20 00:00:00 UTC ]
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Purdue Opens Amazon-Branded E-Store

As the start of the fall semester nears, the college bookstore market is heating up with the launch of a second Amazon co-branded online school store at Indiana's Purdue University. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-13 00:00:00 UTC ]
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Marlboro Boy And Fat Ronald: The Brand-Jamming Art Of Ron English

Ron English, famous for his colorful statements on consumer culture, talks about reverse shoplifting, and making marketing even more egregious.Portland artist Ron English has spent his career lampooning some of America's top brands, and he's got the cease-and-desist letters to prove it.... Continue reading at Fast Company

[ Fast Company | 2014-08-12 00:00:00 UTC ]
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Carnegie Trust launches £200,000 library innovation fund

The Carnegie UK Trust is starting a new £200,000 project to help expand the role of public... Continue reading at The Bookseller

[ The Bookseller | 2014-08-11 00:00:00 UTC ]
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Amazon and Disney are fighting, so you can't pre-order 'Guardians of the Galaxy' on Blu-ray

Neither side has confirmed it, but it looks like Amazon's latest pricing battle (after Warner Bros. and its ongoing battle with book publisher Hachette) is with Disney. That's why you can't pre-order a copy of Guardians of the Galaxy on DVD or... Continue reading at Engadget

[ Engadget | 2014-08-09 00:00:00 UTC ]
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For $100,000, GQ Magazine's Most 'Elite' Readers Will Promote Your Brand

Here's the pitch Conde Nast's GQ magazine is giving marketers: Spend at least $100,000 with us and get access to 57 "elite" GQ readers who will help promote your brand across print and digital. The program, called GQ57, is the magazine's latest effort to tap digital-ad budgets by enlisting... Continue reading at Advertising Age

[ Advertising Age | 2014-08-08 00:00:00 UTC ]
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The Catholic Book Trade: Brand Loyalty for Niche Publishing

One area of publishing where brand loyalty reigns is in religious books, and Roman Catholic books in particular, largely resulting from market fragmentation. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-08-01 00:00:00 UTC ]
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