AOL Inks Mobile Data Deal to Power More Location-Based Ads

As part of AOL's ongoing work to build a mobile advertising business that rivals Facebook and Google, the company is partnering with Berlin, Germany-based Adsquare on a new data effort. Adsquare's data will be built into AOL's programmatic platform One by AOL that helps publishers sell ads. Advertisers also use the platform to manage their... Continue reading at 'AdWeek'

[ AdWeek | 2017-02-27 00:00:00 UTC ]
News tagged with: #programmatic platform

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Two publishing deals for Lambert

Two publishers have signed up books from Italy-based writer Charles Lambert. Emlyn Rees of... Continue reading at The Bookseller

[ The Bookseller | 2013-03-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #emlyn rees #publishing deals


Geithner lands book deal, release scheduled for 2014

Former Treasury Secretary Timothy Geithner has a book deal.Mr. Geithner has an agreement with Crown Publishers, an imprint of Random House, Inc. Crown announced Thursday that Geithner's book, currently untitled, is scheduled for 2014.Mr. Geithner plans a "behind-the-scenes" account of the... Continue reading at Crains New York

[ Crains New York | 2013-03-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #financial terms #top officials #obama administration #treasury secretary #financial crisis #random house #president obama #crown publishers


Time Inc. spinoff could lead to more deals

The spinoff of Time Inc. to create the world's largest publicly-traded magazine publisher may be just the beginning of deals for the owner of People and Sports Illustrated.With analysts estimating an enterprise value of about $3.9 billion—a measure of what it could cost to buy a company—an... Continue reading at Crains New York

[ Crains New York | 2013-03-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #strategic alternatives #makes sense #evolving industry #declining revenues #jeff bewkes


Perry to 'go ahead' with book deal

Katy Perry has reportedly decided to write a book that includes details about her failed marriage to Russell Brand. Continue reading at Stuff

[ Stuff | 2013-03-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #russell brand #includes details #katy perry #book deal


HC signs Claire Kendal in six-figure deal

HarperCollins has signed a deal for two psychological thrillers from debut Canadian author Claire... Continue reading at The Bookseller

[ The Bookseller | 2013-03-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #psychological thrillers #six-figure deal


E-books added to ONS 'basket of goods'

The Office for National Statistics (ONS) has added ebooks to the basket of goods and services... Continue reading at The Bookseller

[ The Bookseller | 2013-03-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #e-books added


E-books added to inflation basket

E-books have been added to the basket of goods used to calculate the UK's rate of inflation, but Freeview set-top boxes are out. Continue reading at BBC News

[ BBC News | 2013-03-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #e-books added


New ‘Abstract’ Holds Lots of Data

The number of employees working at book, periodical, and music stores fell nearly 60% between 2000 and 2011. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-03-10 00:00:00 UTC ]
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'Scholastic deal unfair' say indies

Independent bookshops have expressed frustration over the relationship between Scholastic Book... Continue reading at The Bookseller

[ The Bookseller | 2013-03-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #expressed frustration #independent bookshops


BBC says no deal done yet for Lonely Planet

The BBC has denied "a deal has been done" to sell a majority stake in Lonely Planet,... Continue reading at The Bookseller

[ The Bookseller | 2013-03-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #majority stake #lonely planet


Debut author gets 7-figure book deal

A debut author who graduated from the celebrated Iowa Writers' Workshop has a seven-figure book deal.HarperCollins announced Wednesday that it will publish Erika Johansen's Queen of the Tearling, a fantasy trilogy inspired in part by Barack Obama.A person with knowledge of the negotiations said... Continue reading at Crains New York

[ Crains New York | 2013-02-21 00:00:00 UTC ]
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European Publishers Council Issues Statement on the Google Deal in France

[PRESSWIRE] 14.02.2013 -- Meeting this week in Brussels, Members of the European Publishers Council criticised the deal between Google and French publishers clinched last week to settle the dispute over copyright, remuneration and article sni ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-02-14 00:00:00 UTC ]
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Frank Lampard signs kids' book deal

England footballer Frank Lampard is to write a series of children's books, says publisher Little, Brown. Continue reading at BBC News

[ BBC News | 2013-02-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #book deal


AOL Eschews Banners, Leans Into Native

A few months ago, Federated Media announced it was shuttering its direct ad sales practice and essentially pushing banner-selling into the realm of machines to focus on native advertising. The move got many in the online publishing world fired up—debating whether this was an isolated incident or... Continue reading at AdWeek

[ AdWeek | 2013-02-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ad business #ve made #display ads


Bookish.com Launches, Applies Big Data to Book Discovery

By incorporating trillions of calculations, Bookish.com, the new online bookstore financed by Hachette, Penguin and S&S, promises to apply Big Data to book discovery. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-02-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #book discovery


Top Magazine Media Deals of 2012

The year 2012 opened in dramatic fashion with magazine media-related deals. From Hanley Wood’s recapitalization to the final sell-off the remaining segments of what once was the massive Ziff Davis, 2012 saw its fair share of deals that involved traditional media brands as well as the... Continue reading at Folio Magazine

[ Folio Magazine | 2013-01-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital properties #fair share #hanley wood #dramatic fashion


Beyond Native: Bringing Video Ads In-House

The Verge has started offering advertisers like Ford pre-roll video ads. But in this case, Ford doesn't need its agency, as The Verge produced these Web video spots, using its own technology and editorial staff. Indeed, the tech-centric publication is looking to take native advertising to... Continue reading at AdWeek

[ AdWeek | 2013-01-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #tech staffers #proving ground #online publishers


Interview - HuffPo CEO Jimmy Maymann: 'We Don't See Traditional Online Ads as the Future'

In the face of stagnant growth in traditional advertising, digital publishers are looking to sponsored content as an alternative route, something Buzzfeed has been doing well, and The Atlantic has been doing less well recently. It's an approach ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-01-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #alternative route #sponsored content #digital publishers #traditional advertising


Amazon quietly introduces Kindle rentals for US readers, bases prices on duration

Think you can finish a 168-page novel in a month? It might pay to opt for Amazon's new Kindle rental feature, now available on an incredibly limited number of titles. A few options published by Princeton University Press appear to represent the site's introductory offering. The 5 Elements of... Continue reading at Engadget

[ Engadget | 2013-01-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #comments section #list -- #eligible books


Advance Buys Digital Ad Agency Pop

Newspaper and magazine publishing company Advance Publications Inc. has acquired Seattle-based digital advertising agency Pop, the companies announced this week. Pop will operate as an independent division of Advance Publications. Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-01-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #advance publications #companies announced