You’d think ABC’s live re-staging of “All in the Family” and “The Jeffersons” seemed to have offered marketers a rare opportunity to dust off some long-forgotten creative from the leisure-suit era, but as it turns out, most of the brands that advertised in Wednesday night’s retro showcase didn’t exist back when the Norman Lear sitcoms first aired. Of the 35 brands that aired commercials in the 90-minute ABC production, only seven would have been in a position to purchase national ad inventory in either original broadcast. For the sake of establishing the timeline, the “Henry’s Farewell” episode of “All in the Family” adapted for the 21st century audience first aired on Oct. 20, 1973, while the “Jeffersons” pilot bowed on Jan. 18, 1975—five months after the resignation of President Richard M. Nixon. Among the top spenders in last night’s live broadcast that would’ve been wholly alien to the Bunkers and the Jeffersons at the time the two episodes were initially televised include Google, Facebook and a little firm that had designed an interpreter that would allow the newfangled “microcomputers” to run the programming language BASIC. Originally dubbed Micro-Soft, the Albuquerque, New Mexico-based startup opened for business 45 days after the series premiere of “The Jeffersons.” Other brands that weren’t part of the warp and weave of American life back in the early-to-mid-1970s are Old Navy, Olive Garden, PetSmart, Skittles, Chobani, LIFEWTR and Sleep Number. (During the... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-24 00:12:30 UTC ]
John Lewis' Christmas advert has come under fire as author and former bookseller Jen Campbell highlighted the similarities between the advert and her children’s book Franklin’s Flying Bookshop (Thames & Hudson). Continue reading at The Bookseller
[ The Bookseller | 2019-11-18 10:24:18 UTC ]
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If you're searching for the perfect gift for you or the family, these Harry Potter pajamas are sure to blow your socks off (right into Dobby's hands). Continue reading at Book Riot
[ Book Riot | 2019-11-13 11:34:59 UTC ]
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Nestl?, the consumer-packaged-goods parent of such brands as Gerber, Poland Spring and Haagen-Dazs, recently unveiled its Global Digital Media Center of Competencies (DCoC), which brings together all of its agencies to deliver greater transparency in its media investments. It makes sense,... Continue reading at AdWeek
[ AdWeek | 2019-11-13 11:00:00 UTC ]
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The long-predicted digital media consolidation has finally come to pass. More than 100 online publishing companies are on pace to be sold this year, highlighted by the recent purchases of Refinery29, PopSugar and New York Magazine. The impetus for the sudden deal velocity is the direct result of... Continue reading at AdWeek
[ AdWeek | 2019-11-11 16:49:21 UTC ]
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He wanted students to help end the practice, but instead they were entangled in it, Alan Taylor writes. Continue reading at The Washington Post
[ The Washington Post | 2019-11-01 12:41:31 UTC ]
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A young writer discovers her grandmother’s literary secret. The post Translation and the Family of Things appeared first on Guernica. Continue reading at Guernica
[ Guernica | 2019-10-29 12:00:48 UTC ]
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After Little Free Library, the Wisconsin nonprofit launched 10 years ago by the late Todd Bol, recently applied for three trademarks, Bol's family called foul, claiming that the literacy organization is dishonoring Bol's legacy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-29 04:00:00 UTC ]
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The upcoming book "Carrie Fisher: A Life on the Edge," by Sheila Weller, is being publicly disavowed by some of the late "Star Wars" actress' family members. Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-10-24 23:17:51 UTC ]
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Motherwell, the incisive memoir by Deborah Orr, unpicks the complexities of familial relationships. Continue reading at The Bookseller
[ The Bookseller | 2019-10-21 06:10:58 UTC ]
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Anheuser-Busch InBev is putting more marketing muscle behind Natural Light Seltzer as the brewer tries to make up ground in the hot-selling category dominated by White Claw and Truly. The line extension, which hit stores in August, will run its first TV ads starting this weekend during college... Continue reading at Advertising Age
[ Advertising Age | 2019-10-18 21:39:48 UTC ]
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The TeNeues Media Group is mourning the death of publisher Hendrik teNeues, who passed away in Munich last week at the age of 67. Continue reading at The Bookseller
[ The Bookseller | 2019-10-18 07:06:49 UTC ]
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Apple is making changes to its news service, including a deal with Verizon to sell ads and new guidelines for publishers, as it tries to make the platform more accessible to marketers and media. On Thursday, Verizon Media won the right to sell ads for Apple News and Apple Stocks in Canada,... Continue reading at Advertising Age
[ Advertising Age | 2019-10-17 21:42:28 UTC ]
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But another bad year for magazines doesn't mean the end of print altogether. The post The End of Family Circle Is Business as Usual appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2019-10-17 15:38:58 UTC ]
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HarperCollins imprint HQ will publish a "heartwrenching" post-Holocaust memoir from the mother of Jonathan Safran Foer, the story of which was the basis for his bestselling 2002 novel, Everything is Illuminated. Continue reading at The Bookseller
[ The Bookseller | 2019-10-16 20:21:07 UTC ]
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Oneworld has acquired the memoir of the woman who raised seven extraordinarily talented musical children, the Kanneh-Masons, exploring parenting, music education and the boundless potential of all children. Continue reading at The Bookseller
[ The Bookseller | 2019-10-16 16:07:07 UTC ]
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Of the 135 publishers surveyed by Digiday in a wide-ranging research survey this Fall, more than 50% of publishers reported that direct-sold advertising was a large or very large source of revenue for them. The post Digiday Research: Digital publishers still see growth in direct-sold display ads... Continue reading at Digiday
[ Digiday | 2019-10-16 04:01:21 UTC ]
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Visiting Times Square at night can be a pretty overwhelming experience, in part because of the visual chaos of so many massive digital ads vying for your attention. But would it be even more overwhelming if all the ads came together to tell one immersive story? The producers of Broadway's Harry... Continue reading at AdWeek
[ AdWeek | 2019-10-10 20:54:51 UTC ]
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Virago has signed lawyer Justine Cowan’s mix of family memoir and history of the Foundling Hospital – including the story of her own mother who grew up in its care. Continue reading at The Bookseller
[ The Bookseller | 2019-10-08 19:52:13 UTC ]
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Elizabeth Strout creates a world almost unbearably addictive for its beautiful, agonized truths. Continue reading at The Washington Post
[ The Washington Post | 2019-10-08 13:00:00 UTC ]
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Elijah Jay is wants nternet stardom, almost anywhere he can get it, just not as a TikTok salesman. But that’s exactly what he became when the social media company used one of his videos in an ad that ran on Snapchat. Jay's video, in which he performs a balloon-swallowing stunt, has been seen by... Continue reading at Advertising Age
[ Advertising Age | 2019-10-07 09:00:00 UTC ]
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