You’d think ABC’s live re-staging of “All in the Family” and “The Jeffersons” seemed to have offered marketers a rare opportunity to dust off some long-forgotten creative from the leisure-suit era, but as it turns out, most of the brands that advertised in Wednesday night’s retro showcase didn’t exist back when the Norman Lear sitcoms first aired. Of the 35 brands that aired commercials in the 90-minute ABC production, only seven would have been in a position to purchase national ad inventory in either original broadcast. For the sake of establishing the timeline, the “Henry’s Farewell” episode of “All in the Family” adapted for the 21st century audience first aired on Oct. 20, 1973, while the “Jeffersons” pilot bowed on Jan. 18, 1975—five months after the resignation of President Richard M. Nixon. Among the top spenders in last night’s live broadcast that would’ve been wholly alien to the Bunkers and the Jeffersons at the time the two episodes were initially televised include Google, Facebook and a little firm that had designed an interpreter that would allow the newfangled “microcomputers” to run the programming language BASIC. Originally dubbed Micro-Soft, the Albuquerque, New Mexico-based startup opened for business 45 days after the series premiere of “The Jeffersons.” Other brands that weren’t part of the warp and weave of American life back in the early-to-mid-1970s are Old Navy, Olive Garden, PetSmart, Skittles, Chobani, LIFEWTR and Sleep Number. (During the... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-24 00:12:30 UTC ]
Debut author of The Ash Family Molly Dektar talks about picking one project to focus on at a time, the importance of taking research trips, and how she landed her dream agent in this unabridged Breaking In interview. The post Breaking In: The Ash Family Author Molly Dektar on Creating Her... Continue reading at Writer's Digest
[ Writer's Digest | 2019-08-10 16:00:15 UTC ]
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Sarah Broom’s first book tells the story of a shotgun house in New Orleans and its fate before and after Hurricane Katrina. Continue reading at The New York Times
[ The New York Times | 2019-08-05 16:56:35 UTC ]
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Regina Porter’s debut novel The Travelers includes short chapters, photos, and a compendium of voices—a full cast is listed in the front matter. This includes the Vincents, with patriarch “the man James” and his son Rufus; the Christies, headed by Eddie and Agnes with their daughters Claudia... Continue reading at Electric Literature
[ Electric Literature | 2019-08-05 11:00:57 UTC ]
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In which we argue about pizza, discuss the nature of truth, and hear many, many stories about butts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-02 12:00:19 UTC ]
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Nearly 100 million Americans will be hopping in the car for a road trip this year, according to AAA, with most of us embarking in the summer. A recent survey commissioned by the Audio Publishers Association reveals that 74 percent of audiobook readers prefer to read them in cars. Given those... Continue reading at Literrary Hub
[ Literrary Hub | 2019-08-02 08:50:47 UTC ]
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Journalist Tom O’Neill uncovers disturbing new details about the 1969 crime and its aftermath. Continue reading at The Washington Post
[ The Washington Post | 2019-08-01 21:02:12 UTC ]
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As Pearson continues to overhaul its education operations, the company said its stake in Penguin Random House contributed £25 million to its adjusted operating profit, up from £22 million in the first half of 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-29 04:00:00 UTC ]
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Amazon has struck a deal with The Trade Desk and Dataxu, two sources of online advertising, to deliver commercials to Fire TV. On Friday, Amazon announced the new arrangement developed for media companies that stream video on Fire TV. The video publishers can now set up what are known as... Continue reading at Advertising Age
[ Advertising Age | 2019-07-27 00:05:42 UTC ]
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As ad-tech outfits face a tighter and tighter squeeze from industry consolidation and impending regulations surrounding data privacy, investors are starting to take notice and funnel their dollars elsewhere. This was the sentiment heard across the stage at Adweek's NexTech Conference this week,... Continue reading at AdWeek
[ AdWeek | 2019-07-26 18:48:49 UTC ]
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In these novels, the idyllic images of life on the road are replaced by something more sinister. Continue reading at The Washington Post
[ The Washington Post | 2019-07-24 15:55:08 UTC ]
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In a push to lure high-end brands to the cinema advertising circuit, National CineMedia announced today the launch of LuxeNet, a portfolio of 130 of its premium movie theaters in high-income areas of key U.S. cities. According to Nielsen data, NCM is the country’s most prominent cinema... Continue reading at Advertising Age
[ Advertising Age | 2019-07-24 14:06:00 UTC ]
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Between dealing with ad blockers, ensuring GDPR compliance and keeping up with changing ad viewability standards, digital publishing is hard work. In the pursuit of more revenue, publishers usually focus on either increasing their ad inventory or optimizing the existing ad inventory. Ad refresh... Continue reading at Advertising Age
[ Advertising Age | 2019-07-22 14:00:00 UTC ]
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Lotta Edling is proud of her company’s journalistic excellence, as well as its growth in reach and digital subscription numbers Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-07-12 18:30:41 UTC ]
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It’s a timely moment for the “Stark Trek” alum to look back at his early years behind barbed wire during World War II. Continue reading at The Washington Post
[ The Washington Post | 2019-07-12 12:00:00 UTC ]
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Seven Dials has snapped up Feed Your Family For £20 a Week by Lorna Cooper within 24 hours of submission, following a whirlwind four-publisher auction with multiple pre-empt attempts. Continue reading at The Bookseller
[ The Bookseller | 2019-07-12 00:40:31 UTC ]
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If you see advertisements for a mall that look like they came straight out of the '80s on today's print edition of The New York Times, fire up Google Lens. Those neon-colored ads are most likely for Starcourt, the fictional Hawkins, Indiana mall that... Continue reading at Engadget
[ Engadget | 2019-07-11 13:00:00 UTC ]
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Aleksandar Hemon's "extraordinary story" about his family will be published in a two-book single edition by Picador. Continue reading at The Bookseller
[ The Bookseller | 2019-07-09 05:07:10 UTC ]
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For 40 years, the magazine was a guide to Britain’s pulsating underground and a champion of thrilling weirdos. Its closure leaves a chasm in the grassroots music sceneWhen much-loved magazines fold, tributes quickly gush about how they captured new trends or scenes. But some magazines, like... Continue reading at The Guardian
[ The Guardian | 2019-07-08 09:55:29 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today A 3-year-old ad went viral yesterday; it’s a lovely tale with a surprise... Continue reading at Advertising Age
[ Advertising Age | 2019-06-28 10:00:00 UTC ]
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