Ad units in magazines' iPad editions climbed 16% in 2013, according to a report out Monday by MPA-The Association of Magazine Media and Kantar Media.The report, which looked at 69 magazines with monitored print and iPad editions, is a hopeful sign for traditional publishers stymied by secular headwinds affecting print media. The number of ad pages in the same titles' print editions was roughly flat this year at 0.1%, the report said.Total print ad pages and iPad ad units combined increased 6% year-over-year. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-12-30 00:00:00 UTC ]
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Of the 135 publishers surveyed by Digiday in a wide-ranging research survey this Fall, more than 50% of publishers reported that direct-sold advertising was a large or very large source of revenue for them. The post Digiday Research: Digital publishers still see growth in direct-sold display ads... Continue reading at Digiday
[ Digiday | 2019-10-16 04:01:21 UTC ]
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New York City-based Hearst Magazines has entered into a multiyear license agreement with Crain Communications Inc. to operate Autoweek, a brand in the Detroit-based publishing company's portfolio. The deal is effective immediately, according to a Tuesday news release. Financial terms were not... Continue reading at Advertising Age
[ Advertising Age | 2019-10-15 21:53:10 UTC ]
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With gains in the four major book categories, unit sales of print books rose 2.8% in the week ended Oct. 5, 2019, over the comparable week in 2018, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-11 04:00:00 UTC ]
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Visiting Times Square at night can be a pretty overwhelming experience, in part because of the visual chaos of so many massive digital ads vying for your attention. But would it be even more overwhelming if all the ads came together to tell one immersive story? The producers of Broadway's Harry... Continue reading at AdWeek
[ AdWeek | 2019-10-10 20:54:51 UTC ]
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Yesterday, at 12:30am, Gordon Sondland—the US ambassador to the European Union who has emerged as a key character in the ongoing Trump/Ukraine scandal—received a voicemail from an administration official telling him not to appear at a House hearing scheduled for yesterday morning. Sondland duly... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2019-10-09 12:04:38 UTC ]
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Amazon has launched a child-friendly version of its Kindle ereader -- the Kindle Kids Edition. At $110, this special edition device is slightly more expensive than the cheapest Kindle, but it has one massive advantage that will appeal to parents, kids and others: it is free from ads. But there... Continue reading at Betanews
[ Betanews | 2019-10-07 15:55:49 UTC ]
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Elijah Jay is wants nternet stardom, almost anywhere he can get it, just not as a TikTok salesman. But that’s exactly what he became when the social media company used one of his videos in an ad that ran on Snapchat. Jay's video, in which he performs a balloon-swallowing stunt, has been seen by... Continue reading at Advertising Age
[ Advertising Age | 2019-10-07 09:00:00 UTC ]
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FIYAH literary magazine is the gift that keeps on giving -- treat yourself to a subscription to the award-winning black speculative fiction journal. Continue reading at Book Riot
[ Book Riot | 2019-10-05 10:52:02 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. TikTok wants... Continue reading at Advertising Age
[ Advertising Age | 2019-10-04 10:00:00 UTC ]
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[caption id="attachment_171881" align="alignright" width="150"] Adam Hargis[/caption] The New York Times announced last week that Adam Hargis is taking over as publisher of T: The New York Times Style Magazine. Hargis has spent the last five years the Times, most recently as an associate... Continue reading at Folio Magazine
[ Folio Magazine | 2019-10-03 20:16:27 UTC ]
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Shoppers appear unfazed by a potential recession, tariff uncertainty and an impeachment inquiry in Washington. The National Retail Federation, which released its annual holiday sales forecast Thursday, says retail sales will increase between 3.8 percent and 4.2 percent during the last two months... Continue reading at Advertising Age
[ Advertising Age | 2019-10-03 19:49:51 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. The FBI’s... Continue reading at Advertising Age
[ Advertising Age | 2019-10-03 10:00:00 UTC ]
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[caption id="attachment_171791" align="alignright" width="300"] The Apollo 13 crew onboard the USS Iwo Jima after splashdown in the South Pacific Ocean.[/caption] You will be familiar, I suppose, with Apollo 13—if not the phenomenal movie, perhaps the unfortunate outer-space incident that... Continue reading at Folio Magazine
[ Folio Magazine | 2019-10-01 15:35:11 UTC ]
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Sometimes an ad gets just a little too truthful for its own good. By the time this 1972 full-pager for Benson & Hedges 100’s ran in Life magazine, smoking was widely understood to be associated with a range of serious diseases. So, sure, let’s equate using our product to jumping out of a... Continue reading at Advertising Age
[ Advertising Age | 2019-09-30 09:00:00 UTC ]
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David Haskell on the Vox sale, succeeding Adam Moss and prioritizing journalism in a time of change. The post New York Magazine’s Editor-in-Chief Is Ready for Its Next Chapter appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2019-09-26 17:21:35 UTC ]
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Last year, we introduced a brand new honor at our Eddie & Ozzie Awards gala—Magazine of the Year. Despite many of the challenges print faces, magazines continue to evolve and change in tandem with the industry, and we felt it was important to recognize the very best in our community. And... Continue reading at Folio Magazine
[ Folio Magazine | 2019-09-26 15:22:57 UTC ]
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Google is experimenting with contextual ads at "much lower costs" when it comes to marketing its own products—even as it leads the way as one of the most vocal proponents of the power of personal data for targeting ads online. Marvin Chow, Google’s VP of marketing, peeled back the curtain on... Continue reading at Advertising Age
[ Advertising Age | 2019-09-24 23:11:20 UTC ]
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Adam Mars-Jones has won the 2019 Fitzcarraldo Editions Novel Prize for Box Hill, his "strangely tragic love story" set in the gay biker community during the late 1970s. Continue reading at The Bookseller
[ The Bookseller | 2019-09-22 18:21:05 UTC ]
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Employees at ad agencies, tech companies and brands skipped work today to join the Global Climate Strike, a protest of government and corporate inaction on climate change. Today's strike, scheduled just ahead of the U.N. Climate Action Summit in New York, is the third event in a series of... Continue reading at Advertising Age
[ Advertising Age | 2019-09-20 22:10:02 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Facebook’s... Continue reading at Advertising Age
[ Advertising Age | 2019-09-20 10:00:00 UTC ]
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