Watch the live broadcast here on April 28 at 3 p.m. EDT. RSVP here—and join the conversation on Facebook, Periscope, LinkedIn and Twitter. Ad Age 20-Minute Takes is a virtual event series tackling how marketers and buyers can, or should, adjust their strategies in the current climate. Leading executives from Verizon Media are on hand to share their expertise and insights in this cut-to-the-chase series designed to inform, then get you on with your day. Up next: Proving out performance. COVID-19 is forcing marketers to reconsider their short- and long-term performance goals. With consumer behaviors changing and content consumption on the rise, it is imperative, now more than ever, for brands to reexamine their marketing and messaging approach to ensure they are supporting their consumers when they need them most. During a time of unprecedented unpredictability, how can you ensure you are reaching your audience and delivering the message that feels right to them now? Join Ad Age Associate Publisher Heidi Waldusky and Verizon Media's Head of Global Data Solutions, James Colborn, for a quick, but in-depth discussion on how brands can listen to the data and lean into smarter technology to drive better performance. Continue reading at 'Advertising Age'
[ Advertising Age | 2020-04-22 15:00:00 UTC ]
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Rated at a suitable reading-difficulty level in the seventh year of school, Man Booker Prize winning titles are seen in an interactive filtering grid to have authors who are an average age of 49. The post Trends in Man Booker Winners: Male and Middle-Aged in Third Person appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-07-07 00:00:00 UTC ]
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Evans was one of the literary scene’s leading figures for decades, working with writers including Ted Hughes and Hanif Kureishi Matthew Evans, one of the most important figures in British publishing and the man who led Faber and Faber for several decades, has died aged 74.Evans, or Baron Evans... Continue reading at The Guardian
[ The Guardian | 2016-07-07 00:00:00 UTC ]
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Axel Springer and ad blocking company Eyeo have clashed in several court battles. Most recently, the German publisher was handed a slight victory; the ad block company cannot accept a fee from the publisher to be on its acceptable ads initiative. This is encouraging for U.K. publishers; however,... Continue reading at Digiday
[ Digiday | 2016-06-29 00:00:00 UTC ]
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A backlist memoir by Pablo Escobar's lover heats up; a self-published book by a Swedish doctor about longevity goes global; and a bestselling Italian memoir sparks interest in Spain. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-21 00:00:00 UTC ]
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Books-A-Million finds success in N.H.; a Minnesota bookstore doubles in size; ABA sets up an LGBTQ book drive in Orlando; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-20 00:00:00 UTC ]
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A recent campaign success story for Feeding America could shed light on how consumers are using devices and which publishers are actually driving traffic. Working with the Ad Council and Facebook's Atlas measurement platform, the Chicago-based nonprofit launched an eight-week digital campaign... Continue reading at AdWeek
[ AdWeek | 2016-06-20 00:00:00 UTC ]
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Scribner buys an essay collection from a prison inmate, Andrew Neiderman extends his V.C. Andrews gig at Gallery, Jenny Han sells the final Lara Jean book to S&S, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-17 00:00:00 UTC ]
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Stephen King’s ‘End of Watch,’ the #1 book in the country, closes out his Bill Hodges trilogy. Plus Dork Diaries author Rachel Renée Russell launches a new series, Mary Roach examines the personal cost of war, and much more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-17 00:00:00 UTC ]
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This week: a horror novel worthy of Stephen King, plus a history of class in America. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-17 00:00:00 UTC ]
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Chance the Rapper's Coloring Book was the first streaming-only album to hit the Billboard 200 chart, and now the album will be eligible for the Grammys. The Recording Academy announced today that streaming-only recordings will now be included in the... Continue reading at Engadget
[ Engadget | 2016-06-16 00:00:00 UTC ]
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The Pura Belpré Award for children and young adult books, which honors Latino writers and illustrators whose work best portrays, affirms, and celebrates the Latino experience, will celebrate its 20th anniversary at the 2016 ALA annual conference. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-10 00:00:00 UTC ]
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The German publisher continues to focus on building its digital subscription business with $250m purchase of research companyAxel Springer has snapped up market research firm eMarketer in a $250m (£173m) deal as the German publisher continues to focus on building its digital subscription... Continue reading at The Guardian
[ The Guardian | 2016-06-10 00:00:00 UTC ]
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Microsoft has launched an iOS version of its mobile design app, Sprightly, which helps small businesses design snazzy promotional materials without needing a PC or complicated tools.Sprightly helps people create flyers, e-cards, catalogs and price lists on their phones. Designs can then... Continue reading at PC World
[ PC World | 2016-06-08 00:00:00 UTC ]
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For the 2016 Summer Olympics in Rio de Janeiro, one programmatic advertising company wants to help brands that aren't paying the big bucks for an official sponsorship or major TV spot still have a "second chance for gold" by winning the race for the second-screen. Online advertising... Continue reading at AdWeek
[ AdWeek | 2016-06-08 00:00:00 UTC ]
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As people do more of their reading in social feeds and Facebook clamps down on organic reach, publishers are increasingly relying on paid social to distribute native ads. But fully three-fourths of publishers don't disclose how much paid social they use, according to a new report from Polar.... Continue reading at Digiday
[ Digiday | 2016-06-07 00:00:00 UTC ]
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Maria Rodale, the chairwoman and chief executive of the magazine’s publishing company, said that going ad-free would reduce Prevention’s operating expenses by more than 50 percent. Continue reading at The New York Times
[ The New York Times | 2016-06-06 00:00:00 UTC ]
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With Amazon’s stock price closing at a 52-week high of $722.79 on May 31, the Publishers Weekly Stock Index rose 6.9% in the month. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-03 00:00:00 UTC ]
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The news is like the ocean. On the surface, everything might seem pretty, but the further down you go, the worse things look. That, at least, is the metaphor behind a new ad from Veja, a popular right-leaning (if not right-wing) Brazilian magazine that featured President Obama as Che Guevara... Continue reading at AdWeek
[ AdWeek | 2016-05-31 00:00:00 UTC ]
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Almost a year after Facebook rolled out its Canvas ad unit at Cannes, the social network is releasing data about the mobile product, which allows for entire campaigns to be built inside of it. Ford, Target, Nike, Samsung, Little Caesars, Apple, Procter & Gamble and L'Oreal are among the... Continue reading at AdWeek
[ AdWeek | 2016-05-26 00:00:00 UTC ]
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Audiobook sales rose 20% in the US last year, according to the Audio Publishers Association. Continue reading at The Bookseller
[ The Bookseller | 2016-05-26 00:00:00 UTC ]
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