Ad Age 20-Minute Take: Proving out performance

Watch the live broadcast here on April 28 at 3 p.m. EDT. RSVP here—and join the conversation on Facebook, Periscope, LinkedIn and Twitter. Ad Age 20-Minute Takes is a virtual event series tackling how marketers and buyers can, or should, adjust their strategies in the current climate. Leading executives from Verizon Media are on hand to share their expertise and insights in this cut-to-the-chase series designed to inform, then get you on with your day. Up next: Proving out performance. COVID-19 is forcing marketers to reconsider their short- and long-term performance goals. With consumer behaviors changing and content consumption on the rise, it is imperative, now more than ever, for brands to reexamine their marketing and messaging approach to ensure they are supporting their consumers when they need them most. During a time of unprecedented unpredictability, how can you ensure you are reaching your audience and delivering the message that feels right to them now? Join Ad Age Associate Publisher Heidi Waldusky and Verizon Media's Head of Global Data Solutions, James Colborn, for a quick, but in-depth discussion on how brands can listen to the data and lean into smarter technology to drive better performance. Continue reading at 'Advertising Age'

[ Advertising Age | 2020-04-22 15:00:00 UTC ]
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Wattpad writers to boost income through ad revenues

Wattpad is allowing writers to generate income from stories posted on their site through external adverts. Continue reading at The Bookseller

[ The Bookseller | 2016-08-18 00:00:00 UTC ]
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Netflix to adapt YA thriller 13 Minutes

Netflix has acquired film rights to Sarah Pinborough’s psychological YA thriller, 13 Minutes (Gollancz), bringing Josh Schwartz and Stephanie Savage, the creators of "Gossip Girl", on board to write. Continue reading at The Bookseller

[ The Bookseller | 2016-08-17 00:00:00 UTC ]
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Wattpad Unveils Ad-Generated Revenue Program for Its Writers

The online reading and writing community is launching Wattpad Futures, a program that will run paid advertising in a selection of the stories posted on its website. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-08-17 00:00:00 UTC ]
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Why Book Clubs Matter in the Age of Tablets

The importance of book clubs to the bottom line has rebounded alongside print books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-08-12 00:00:00 UTC ]
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Adblock Plus Claims It Already Beat Facebook's Ad-Blocking Force Field

Adblock Plus said on Thursday that its community had already found a workaround to the anti-ad-blocking tech that Facebook announced just Tuesday, though Facebook countered that the fix erases more than just ads.This was just an early counter-strike in what is likely to be a drawn-out contest... Continue reading at Advertising Age

[ Advertising Age | 2016-08-11 00:00:00 UTC ]
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Facebook’s now the leader in the fight against ad blocking

Let publishers take the polite or guilt-trip approach to ad blockers. Facebook is coming down hard, saying it's going to force ad blockers to see ad messages, like it or not. It could be a rallying cry for publishers but will also likely escalate the arms race with tech companies, observers... Continue reading at Digiday

[ Digiday | 2016-08-09 00:00:00 UTC ]
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News Corp. Misses Estimates as Ad Sales Decline

News Corp., the Wall Street Journal and New York Post publisher controlled by billionaire Rupert Murdoch, reported fiscal fourth-quarter profit that missed analysts' estimates as a decline in ad sales outweighed an increase in digital revenue in its real estate business.Earnings, excluding some... Continue reading at Advertising Age

[ Advertising Age | 2016-08-09 00:00:00 UTC ]
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Industry Stocks: July 2016 Performances

With eight of the 10 companies listed on the Publishers Weekly Stock Index posting increases in their stock prices in July, the PWSI rose 5.8% in the month, beating the 2.8% increase turned in by the Dow Jones Industrial Average. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-08-05 00:00:00 UTC ]
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Time Inc. Shifts to Selling Ads by Category Instead of by Its Brands. Will It Make A Difference?

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[ Advertising Age | 2016-08-03 00:00:00 UTC ]
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'Five on Brexit Island' added to Enid Blyton spoof series

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[ The Bookseller | 2016-08-02 00:00:00 UTC ]
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Facebook Is Testing Mid-Roll Video Ads in Facebook Live

Facebook has started running tests of mid-roll video ads inside live video broadcasts from top publishing partners, the company confirmed Monday.These are Facebook's first ads that get served directly inside videos on the social network. "We're running a small test where a group of publishers... Continue reading at Advertising Age

[ Advertising Age | 2016-08-02 00:00:00 UTC ]
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Political conventions are proving grounds for VR

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[ Digiday | 2016-07-26 00:00:00 UTC ]
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Author, Executive Martin Levin Dies at Age 97

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[ Publishers Weekly | 2016-07-26 00:00:00 UTC ]
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Bookstore News: July 20, 2016

A liquor store transitions to a bookstore in Minnesota; a feminist shop makes a comeback in Canada; a minimum wage hike hits a California store; and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-07-19 00:00:00 UTC ]
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Facebook Is Launching New App-Install Ads to Help Developers Find Audiences

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[ AdWeek | 2016-07-18 00:00:00 UTC ]
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[ AdWeek | 2016-07-15 00:00:00 UTC ]
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Quartz Said to Near $30 Million in Revenue, Without Clickbait or Standard Ad Units

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[ Advertising Age | 2016-07-15 00:00:00 UTC ]
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Kensington Adding Print Line to Lyrical Press

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[ Publishers Weekly | 2016-07-14 00:00:00 UTC ]
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Monthly E-Book Ranking: persistent podiums prove perfect platform for Paula

Paula Hawkins’ The Girl on the Train (Transworld) has racked up its sixth Bookseller Monthly E-Book Sales Ranking number one, shifting 26,544 digital units in May. Continue reading at The Bookseller

[ The Bookseller | 2016-07-12 00:00:00 UTC ]
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[ Fast Company | 2016-07-08 00:00:00 UTC ]
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