Travel rewards programs don't exactly scream "creativity," but FCB Brazil stepped way out of the box to promote the Smiles loyalty platform. Previously affiliated solely with Gol airlines, it's now an independent business attached to a number of other global partners. The agency created Trip Book Smiles, a dedicated e-reader that contains a story with content that changes depending on where users read it.The agency tapped one of the country's most popular authors, Marcelo Rubens Paiva, to pen the novel, about a 40-something couple, Theo and Maia Manoela, who ditch their run-of-the-mill lives to revisit the city where they honeymooned decades earlier. Here's the catch: The city could be Paris, Rome, Lisbon, Buenos Aires or New York, depending on where the reader is located.According to Bruna Milet, head of marketing at Smiles S.A., the Trip Book is part of a larger program, "365 Days of Smiles," meant to get people thinking and talking about the company year-round. Since August 2014, the company has released a new promotion or branding effort every day. Previously, the campaign found a man who had worked at the airport all his life but never set foot on a plane and gave him his first flight. It also sent an immigrant Portuguese couple back home for the first time in 60 years. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-05-12 00:00:00 UTC ]
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Tthe Swedish super-agency came out in a big way with its top title at the London Book Fair, a crime novel called "Made In Sweden." Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-08 00:00:00 UTC ]
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Read the complete 2014 London Book Fair Digital Spotlight in the Scribd reader below. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-07 00:00:00 UTC ]
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From fried chicken to ice-cream sandwiches and the future of the American diet, here are five May books we’re hungry for now. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-07 00:00:00 UTC ]
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Read the complete Day 1 coverage from the 2014 London Book Fair in this Scribd reader. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-07 00:00:00 UTC ]
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Hello, and welcome to your new 'Cooking the Books.' Beginning with this issue, we'll be landing in your inbox twice every month, bringing you even more news, interviews, deals, reviews, and forward-looking coverage of cookbooks and other writing from the world of food and drink. And as the newly... Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-07 00:00:00 UTC ]
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“I’m for anything that gets you through the night – be it prayer, tranquilizers, or a bottle of Jack Daniel’s,” said the great American singer Frank Sinatra about one of the great American whiskeys. Or so say the ads on Jack Daniel’s new line of whiskey, Sinatra Select. And just as the American... Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-07 00:00:00 UTC ]
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A memoir for E! News co-anchor and reality star Giuliana Rancic, four new posthumous Robert B. Parker novels, and a multi-book deal for "the female Stephen King" are among this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-07 00:00:00 UTC ]
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A new children's picture book imaginatively depicts Hildegard of Bingen; a Christian pastor welcomes the end of Christendom. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-07 00:00:00 UTC ]
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Despite a string of lopsided losses in court, Apple attorneys press for a stay, noting that an appeal victory would "radically change" the legal landscape. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-06 00:00:00 UTC ]
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Celebrating the writer's best books on the 75th anniversary of "The Grapes of Wrath." Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-04 00:00:00 UTC ]
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Mabel Normand, who came to fame at Mack Sennett's Keystone Studios, was one of the top comedy stars of the silent era. Besides appearing in several shorts with Charlie Chaplin and Fatty Arbuckle, Normand also wrote, produced and directed these slapstick comedies. She's the subject of "Mabel and... Continue reading at Los Angeles Times
[ Los Angeles Times | 2014-04-04 00:00:00 UTC ]
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Like many people across the business world, publishers have a skeptical view of so-called Big Data, seeing it as “the next big hype.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-04 00:00:00 UTC ]
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The proliferation of digital devices in the classroom and the reinvention of education from traditional models to new, more interactive and individualized means of learning will change education publishing faster and farther than other segments, says executive director Bill McCoy of IDPF. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-04 00:00:00 UTC ]
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Last month marked the one-year anniversary of the formation of the Readium Foundation (Readium.org), an independent nonprofit launched in March 2013 with the objective of developing commercial-grade open source publishing technology software. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-04 00:00:00 UTC ]
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On April 1, Michael Cairns officially replaced the retiring George Lossius as CEO of Publishing Technology. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-04 00:00:00 UTC ]
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Recently, experts working on ORCID and ISNI, both ISO-standard identifiers, spoke with one of the founders of schema.org to facilitate their use as embedded persona references, particularly through extensions such as BibExtend. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-04 00:00:00 UTC ]
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Powering more than 50 e-bookstores for publishers specializing in such subjects as fiction, academic, professional and romance has given Qbend COO Kaushik Sampath many unique insights on e-retailing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-04 00:00:00 UTC ]
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Everyone knows that publishing is changing more than at any time since Gutenberg. But is it? I’ve always believed ebooks are much less of a disruption than was supposed. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-04 00:00:00 UTC ]
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For years, we’ve spoken and written about digital publishing, sometimes as if it was a separate part of the business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-04 00:00:00 UTC ]
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When it comes to the library ebook lending market, it’s fair to say that Simon & Schuster has been the most cautious of the major houses. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-04 00:00:00 UTC ]
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