Travel rewards programs don't exactly scream "creativity," but FCB Brazil stepped way out of the box to promote the Smiles loyalty platform. Previously affiliated solely with Gol airlines, it's now an independent business attached to a number of other global partners. The agency created Trip Book Smiles, a dedicated e-reader that contains a story with content that changes depending on where users read it.The agency tapped one of the country's most popular authors, Marcelo Rubens Paiva, to pen the novel, about a 40-something couple, Theo and Maia Manoela, who ditch their run-of-the-mill lives to revisit the city where they honeymooned decades earlier. Here's the catch: The city could be Paris, Rome, Lisbon, Buenos Aires or New York, depending on where the reader is located.According to Bruna Milet, head of marketing at Smiles S.A., the Trip Book is part of a larger program, "365 Days of Smiles," meant to get people thinking and talking about the company year-round. Since August 2014, the company has released a new promotion or branding effort every day. Previously, the campaign found a man who had worked at the airport all his life but never set foot on a plane and gave him his first flight. It also sent an immigrant Portuguese couple back home for the first time in 60 years. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-05-12 00:00:00 UTC ]
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The Book People has taken on a loan of £2.5m from Gordon Brothers Europe, said to be to... Continue reading at The Bookseller
[ The Bookseller | 2014-05-28 00:00:00 UTC ]
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If you're hoping to pre-order books by J.K. Rowling, Michael Connelly and other Hachette Book Group authors, you'll have to go somewhere besides Amazon.com. Continue reading at Los Angeles Times
[ Los Angeles Times | 2014-05-27 00:00:00 UTC ]
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Unlike the dominant “one copy one user” analog era ebook lending model in libraries, Hoopla’s ebook service is based on a “transactional” model. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-27 00:00:00 UTC ]
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New books look at the religiously unaffiliated--the "nones"--and what it means to be born anew. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-26 00:00:00 UTC ]
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I B Tauris has commissioned a book on the current unrest in China’s Xinjiang region by... Continue reading at The Bookseller
[ The Bookseller | 2014-05-23 00:00:00 UTC ]
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Hachette author Jeffery Deaver among those speaking out against Amazon's decision to stop selling certain Hachette titlesStray punches in a corporate slugfest knocked spectacles from authors noses and left readers with black eyes this week, after Amazon, the online retailer, stopped selling... Continue reading at The Guardian
[ The Guardian | 2014-05-23 00:00:00 UTC ]
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This week, a millionaire map thief, the history of money, and Knausgaard's latest. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-23 00:00:00 UTC ]
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Tethered to our smartphones, over-scheduled, spiritually and physically fatigued--all symptoms of a society gone crazy busy. Is running from work to school to church to practice to home and back again really the best way to live? A crop of new books says no. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-23 00:00:00 UTC ]
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The best games for book lovers, including "The Legend of Zelda" and "Candy Crush Saga." Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-23 00:00:00 UTC ]
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HarperCollins continues its support for subscription ebook services in a deal with Epic!, a children’s subscription service, adding 1,000 backlist kids’ ebook titles to the company's library. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-22 00:00:00 UTC ]
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Former tennis player Jimmy Connors, publicists Karen Geary and Rebecca Mundy, and retailer... Continue reading at The Bookseller
[ The Bookseller | 2014-05-21 00:00:00 UTC ]
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Simon & Schuster has reached an agreement with subscription ebook services Oyster and Scribd to make 10,000 of its backlist ebooks available to subscribers. This is S&S’s first time offering its titles via ebook subscription services. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-21 00:00:00 UTC ]
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MasterChef among titles boosting revenues by 12.6%, with marketing campaign set for illustrated Harry Potter editionsThe chief executive of Bloomsbury has hailed "chefs as rockstars" after a surge in sales of titles from Heston Blumenthal, Raymond Blanc and MasterChef helped cook up bumper... Continue reading at The Guardian
[ The Guardian | 2014-05-20 00:00:00 UTC ]
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Sphere has acquired a book on growing up from actress, singer and vlogger Carrie Hope Fletcher,... Continue reading at The Bookseller
[ The Bookseller | 2014-05-20 00:00:00 UTC ]
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Kinokuniya, Japan's largest bookstore chain, announced that it will be opening a newly expanded and refurbished foreign books section in its Shinjuku South store May 29. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-19 00:00:00 UTC ]
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Walden Pond Gets ‘Heroic’ With Brown and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-19 00:00:00 UTC ]
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The gig: Judith and Steve Marosvolgyi are the founders of Century Books, a used bookstore on Green Street in Pasadena. Judith and Steve were voracious readers while growing up in their native Hungary. After defecting to the United States in 1986, each worked odd jobs. But they had a passion... Continue reading at Los Angeles Times
[ Los Angeles Times | 2014-05-18 00:00:00 UTC ]
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Many agents and editors use M.F.A. programs as resources for finding new talent. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-16 00:00:00 UTC ]
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Nineteen "inspirational" women, including Caitlin Moran, Dawn O’Porter, Tanni... Continue reading at The Bookseller
[ The Bookseller | 2014-05-16 00:00:00 UTC ]
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So, you've written your book. Now what? Find out with 'Publishing 101,' a new ebook from 'Publishers Weekly' that offers a no-nonsense perspective on how publishing works, and what writers can do to make their own projects take off. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-16 00:00:00 UTC ]
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