Travel rewards programs don't exactly scream "creativity," but FCB Brazil stepped way out of the box to promote the Smiles loyalty platform. Previously affiliated solely with Gol airlines, it's now an independent business attached to a number of other global partners. The agency created Trip Book Smiles, a dedicated e-reader that contains a story with content that changes depending on where users read it.The agency tapped one of the country's most popular authors, Marcelo Rubens Paiva, to pen the novel, about a 40-something couple, Theo and Maia Manoela, who ditch their run-of-the-mill lives to revisit the city where they honeymooned decades earlier. Here's the catch: The city could be Paris, Rome, Lisbon, Buenos Aires or New York, depending on where the reader is located.According to Bruna Milet, head of marketing at Smiles S.A., the Trip Book is part of a larger program, "365 Days of Smiles," meant to get people thinking and talking about the company year-round. Since August 2014, the company has released a new promotion or branding effort every day. Previously, the campaign found a man who had worked at the airport all his life but never set foot on a plane and gave him his first flight. It also sent an immigrant Portuguese couple back home for the first time in 60 years. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-05-12 00:00:00 UTC ]
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Written By: Benedicte Page and Philip Stone Publication Date: Mon, 11/04/2011 - 09:40 Book sales have slumped on both sides of the Atlantic as the British and American markets experienced year-on-year declines in the first quarter of 2011. Book sales in the UK were down 3.1% to £324m, with... Continue reading at The Bookseller
[ The Bookseller | 2011-04-11 00:00:00 UTC ]
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It doesn't seem so long ago that we used to gawp at the occasional postage stamps that would appear on a letter from the USSR: oversized, bright images extolling the successes of Communist endeavour. Soviet books in contrast were distinctly drab affairs whose covers would have appealed to few in... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-04-11 00:00:00 UTC ]
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This year's London Book Fair is taking place at a time of unique change. The shift from the printed word to the downloaded text is accelerating; chains and standalone bookstores are closing down around the world; and the very future of the book "entity" is being challenged by commentators and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-04-11 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 08/04/2011 - 08:48 A record number of exhibitors are set to showcase at the London International Book Fair next week, as one publishing m.d. reported a "bouncy and optimistic" mood ahead of the three-day event and digital conference. read more Continue reading at The Bookseller
[ The Bookseller | 2011-04-08 00:00:00 UTC ]
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Publication Date: Fri, 08/04/2011 - 10:49 Quadrille has acquired a baking title by Fiona Cairns, who is to make the wedding cake for Prince William and Kate Middletons impending nuptials. Editorial director Anne Furniss acquired world rights to The Birthday Cake Book from agent Heather Holden... Continue reading at The Bookseller
[ The Bookseller | 2011-04-08 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Thu, 07/04/2011 - 16:04 read more Continue reading at The Bookseller
[ The Bookseller | 2011-04-07 00:00:00 UTC ]
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Outside the United States, the digital book business is still in its infancy and has problems to resolve before taking off. Continue reading at The New York Times
[ The New York Times | 2011-04-04 00:00:00 UTC ]
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Just one week before Borders filed for Chapter 11 bankruptcy protection, Powell's Books in Portland, Ore., laid off 31 employees, or 7% of its workforce, a move that followed downsizing the staff through attrition in 2010. While the situation at Powell's is not dire, unlike that of the nation's... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-04-04 00:00:00 UTC ]
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Translations account for about 12% of all titles published in Russia in 2010. Here, as in other corners of the world, American and British blockbusters are translated and almost guaranteed top slots on the bestseller list. Names like J.K. Rowling, J.R.R. Tolkien, C.S. Lewis, Agatha Christie,... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-04-04 00:00:00 UTC ]
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Written By: Katie Allen Publication Date: Mon, 04/04/2011 - 08:51 Emma Donoghue's Room (Picador) has added another accolade to its Man Booker shortlisting and Orange-longlisting after receiving the vote of "TV Book Club" viewers as their favourite spring read of the 10 titles. The second most... Continue reading at The Bookseller
[ The Bookseller | 2011-04-04 00:00:00 UTC ]
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Talk about transformation. In a span of 20 years, the Russian book market has made a 180-degree shift, from state-owned publishing and distribution to privately held (except for a few exceptions) and increasingly client driven. Every component of its book market was created overnight, after... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-04-04 00:00:00 UTC ]
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With their food blog aimed at 20-something cooks, college cooking website, and forthcoming book, In the Small Kitchen: 100 Recipes from Our Year of Cooking in the Real World (Morrow, May), Cara Eisenpress and Phoebe Lapine might seem a lot older than their (combined) 51 years. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-04-04 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 04/04/2011 - 09:16 The Arts Council has defended its funding cut to the Poetry Book Society (PBS), claiming its "reach and distribution was not as wide or effective as other applicants'". In a letter to the Times, Antonia Byatt, director of... Continue reading at The Bookseller
[ The Bookseller | 2011-04-04 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Fri, 01/04/2011 - 11:26 Aitken Alexander is reporting strong interest in Grace McLeen's The Land of Decoration, sold last month to Chatto in the UK, Holt in the United States, HarperCollins in Canada and into 10 languages to date. It is about a... Continue reading at The Bookseller
[ The Bookseller | 2011-04-01 00:00:00 UTC ]
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As you may have heard, the cookbook sensation of the season, if not the decade, is Modernist Cuisine, a six-volume magnum opus on contemporary cooking principles that will set you back roughly $500. Self-published by Nathan Myhrvoldthe genius founder of Microsoft's research division,... Continue reading at Slate
[ Slate | 2011-04-01 00:00:00 UTC ]
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Written By: Katie Allen Publication Date: Thu, 31/03/2011 - 09:00 Titles on feminism, New Labour and the life and times of Christopher Hitchens have been longlisted for the 2011 Orwell Prize for political writing. The announcement was made at an event on Wednesday [30th March]. Eighteen titles... Continue reading at The Bookseller
[ The Bookseller | 2011-03-31 00:00:00 UTC ]
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Written By: Katie Allen Publication Date: Thu, 31/03/2011 - 15:30 Beautiful Books has acquired an inquisitive biography of Brideshead Revisited author Evelyn Waugh. Evelyn! Rhapsody for an Obsessive Love by Duncan McLaren is lined up for hardback and ebook publication on 26th September.... Continue reading at The Bookseller
[ The Bookseller | 2011-03-31 00:00:00 UTC ]
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Always adventurous publisher Taschen is launching its first line of 3D books, and, as youd expect from a house known for its outsize books--and subjects--the first Taschen books getting the 3D treatment are Taschens Big Body Parts series: The Big Penis Book and The Big Book of Breasts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-03-31 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Wed, 30/03/2011 - 09:36 Eason is pumping 20m into the company over the next three years, at the same time as embarking on trade union talks over a restructure that will likely include some job losses. The Irish bookselling chain announced to staff... Continue reading at The Bookseller
[ The Bookseller | 2011-03-30 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Wed, 30/03/2011 - 09:36 Eason is pumping 20m into the company over the next three years, at the same time as embarking on trade union talks over a restructure that will likely include some job losses. The Irish bookselling chain announced to staff... Continue reading at The Bookseller
[ The Bookseller | 2011-03-30 00:00:00 UTC ]
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