Travel rewards programs don't exactly scream "creativity," but FCB Brazil stepped way out of the box to promote the Smiles loyalty platform. Previously affiliated solely with Gol airlines, it's now an independent business attached to a number of other global partners. The agency created Trip Book Smiles, a dedicated e-reader that contains a story with content that changes depending on where users read it.The agency tapped one of the country's most popular authors, Marcelo Rubens Paiva, to pen the novel, about a 40-something couple, Theo and Maia Manoela, who ditch their run-of-the-mill lives to revisit the city where they honeymooned decades earlier. Here's the catch: The city could be Paris, Rome, Lisbon, Buenos Aires or New York, depending on where the reader is located.According to Bruna Milet, head of marketing at Smiles S.A., the Trip Book is part of a larger program, "365 Days of Smiles," meant to get people thinking and talking about the company year-round. Since August 2014, the company has released a new promotion or branding effort every day. Previously, the campaign found a man who had worked at the airport all his life but never set foot on a plane and gave him his first flight. It also sent an immigrant Portuguese couple back home for the first time in 60 years. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-05-12 00:00:00 UTC ]
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The biggest change, set to take effect in 2015, is that English-language and American exhibitors will move from their longtime home in Hall 8.0, closer to “the heart of the action” in Halls 6.0 and 4.0. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-30 00:00:00 UTC ]
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Red Fortress: The Secret Heart of Russia's History by Catherine Merridale (Allen Lane) has... Continue reading at The Bookseller
[ The Bookseller | 2014-04-30 00:00:00 UTC ]
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Charity The Prison Reform Trust has said new prison regulations, which ban books, as well as... Continue reading at The Bookseller
[ The Bookseller | 2014-04-30 00:00:00 UTC ]
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In a blistering opposition motion, 33 state attorneys have made their feelings known to the Second Circuit: Apple, they say, is blatantly stonewalling. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-29 00:00:00 UTC ]
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Andrew Solomon’s Far From the Tree: A Dozen Kinds of Love (Chatto & Windus) has won... Continue reading at The Bookseller
[ The Bookseller | 2014-04-29 00:00:00 UTC ]
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László Krasznahorkai was awarded the 2014 Best Translated Book Award for fiction for "Seiobo There Below." Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-29 00:00:00 UTC ]
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David Beckham, Andy Murray and Ronnie O’Sullivan are among the sports stars competing for... Continue reading at The Bookseller
[ The Bookseller | 2014-04-28 00:00:00 UTC ]
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Children's publisher Capstone Young Readers and Epic!, a kids’ ebook subscription service, announced a distribution agreement that will make 500 Capstone titles available through the Epic! digital service. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-28 00:00:00 UTC ]
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This week, love and other foreign words, inside the ocean, and malevolent rabbits. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-25 00:00:00 UTC ]
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Twenty years ago, if someone had told Pete Mulvihill, Kevin Ryan, and Kevin Hunsanger that they would one day own Green Apple Books, the store where they then worked, all three of them would have been “gob-smacked”—much like their reaction last month when they were told that their San Francisco... Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-25 00:00:00 UTC ]
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Hilary Bradt and her former husband George Bradt became book publishers by accident, writing their first travel guide on a river barge floating down a tributary of the Amazon while vacationing in Peru in 1974. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-25 00:00:00 UTC ]
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Many people rely on faith to get through serious illness or injury, their own or that of someone they love. Books on the topic—most of them memoirs—are perennial in the religion category. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-23 00:00:00 UTC ]
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Despite complaints from former MacAdam Cage authors about ebook royalties and statements, Mark Pearce, publisher of MP Publishing, the ebook distributor that controls their ebook rights, claims all royalties have been paid and all statements are up to date. Pearce is urging former MacAdam Cage... Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-23 00:00:00 UTC ]
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A coalition of publishers, booksellers and libraries argue that pre-enforcement challenges are "a critical tool for protecting free speech." Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-22 00:00:00 UTC ]
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Sales of books and magazines fell about 9% at Books-A-Million in the year ended February 1, 2014 compared to the prior year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-21 00:00:00 UTC ]
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Pope Francis sounds key themes of his papacy; the nun on the bus encourages activism. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-21 00:00:00 UTC ]
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Lisa Lillien, better known as “Hungry Girl” to her fans, has eight bestselling cookbooks under her belt, and her first diet book, 'The Hungry Girl Diet: Big Portions. Big Results. Drop 10 Pounds in 4 Weeks,' has hit the ground running. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-21 00:00:00 UTC ]
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The Savannah Book Festival announced plans to offer year-round author events, starting with Tami Hoag set to headline the Spring 2014 event. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-18 00:00:00 UTC ]
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Since the demise of Noodle Kidoodle and Zany Brainy in the early 2000s, specialty “book-and-toy” stores have maintained a low profile. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-18 00:00:00 UTC ]
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This week, Elizabeth McCracken's outstanding story collection, a true story of a changing brain, and a toy figurine with hidden meaning. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-18 00:00:00 UTC ]
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