Travel rewards programs don't exactly scream "creativity," but FCB Brazil stepped way out of the box to promote the Smiles loyalty platform. Previously affiliated solely with Gol airlines, it's now an independent business attached to a number of other global partners. The agency created Trip Book Smiles, a dedicated e-reader that contains a story with content that changes depending on where users read it.The agency tapped one of the country's most popular authors, Marcelo Rubens Paiva, to pen the novel, about a 40-something couple, Theo and Maia Manoela, who ditch their run-of-the-mill lives to revisit the city where they honeymooned decades earlier. Here's the catch: The city could be Paris, Rome, Lisbon, Buenos Aires or New York, depending on where the reader is located.According to Bruna Milet, head of marketing at Smiles S.A., the Trip Book is part of a larger program, "365 Days of Smiles," meant to get people thinking and talking about the company year-round. Since August 2014, the company has released a new promotion or branding effort every day. Previously, the campaign found a man who had worked at the airport all his life but never set foot on a plane and gave him his first flight. It also sent an immigrant Portuguese couple back home for the first time in 60 years. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-05-12 00:00:00 UTC ]
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Under the new partnership the publisher will provide ebooks directly to the Douglas County Libraries at a flat discount, which will then own, and host the content on its own proprietary system for ebook lending. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-04 00:00:00 UTC ]
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Publishers and conference attendees described a relaxed atmosphere at this year's Association of Writers and Writing Programs annual conference, held in Seattle from February 26-March 1. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-03 00:00:00 UTC ]
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Chalice Press has acquired a book by United Methodist pastor Frank Shaefer, who was defrocked in December for officiating at his gay son’s marriage six years ago. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-03 00:00:00 UTC ]
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Publisher tells Miriam Elia to stop selling satire in which Peter and Jane grapple with Tracey Emin-style conceptual artAn artist and comedian has been told by the publisher Penguin that her new satirical art book breaches its copyright, and if she continues to sell copies it could use the... Continue reading at The Guardian
[ The Guardian | 2014-03-02 00:00:00 UTC ]
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In February, social media chatter was dominated by films inspired by books—six of the top 10 most-discussed books have movie adaptations either in theaters or in the works. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-01 00:00:00 UTC ]
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Special World Book Night copies of '12 Years a Slave' will be made available to schools. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-03-01 00:00:00 UTC ]
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While video-game players are familiar with the gaming site Humble Bundle, ebook readers will hear a lot more about it in the coming months. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-01 00:00:00 UTC ]
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This week, a dangerous game in small-town America, a book that will get you obsessed with dinosaurs, and an extreme survival camp. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-28 00:00:00 UTC ]
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In a federal courtroom in Manhattan, attorneys for Apple in its ebook price-fixing case are offering up lessons in creative legal maneuvering. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-28 00:00:00 UTC ]
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Mossless has put out just two issues of its magazine, and for its third issue, the new photography publishing outfit is putting out a book--a very large book. With 550 photographs by more than 100 American photographers, it will fill more than 280 pages. It might be the largest independent... Continue reading at Wired
[ Wired | 2014-02-27 00:00:00 UTC ]
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Chapter 2 Books in Hudson, Wis., signed the lease Tuesday on a larger retail space, less than a week before it must vacate its current location. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-27 00:00:00 UTC ]
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Apple’s appeal of its price-fixing case boils down to this: Judge Denise Cote blew it. "The evidence," Apple argues, "cannot support a finding of a conspiracy." Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-27 00:00:00 UTC ]
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During the Lenten season Christians are urged to more deliberately contemplate Christ’s suffering and death. But traditional observances, such as penance and fasting, all too often produce dour expressions instead of spiritual fruits. Three new books hope to resurrect the joyful side of this... Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-26 00:00:00 UTC ]
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Jim Martin's book about Jesus gets a starred review; Kerry Weber's first book takes mercy to the streets. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-26 00:00:00 UTC ]
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Cara Putman didn’t plan on her new book sharing Amazon and Twitter space with George Clooney, but she and her publisher aren’t saying no. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-26 00:00:00 UTC ]
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Farrar, Straus and Giroux is releasing George Seldon's Chester Cricket and His Friends series in ebook format for the first time for the new tablet-toting generation of young readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-25 00:00:00 UTC ]
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Elizabeth Gilbert, author of bestseller Eat, Pray, Love, is one of six writers included on the... Continue reading at The Bookseller
[ The Bookseller | 2014-02-25 00:00:00 UTC ]
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Apple is looking to escape from New York. In a filing this week, Apple attorneys argue that Judge Denise Cote does not have jurisdiction to oversee its upcoming damages trial. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-24 00:00:00 UTC ]
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Laurens gets seven figures from Mira and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-24 00:00:00 UTC ]
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IPPR report calls for advertising, film and TV to support businesses outside London and to help develop non-white talentThe UK's creative industries need to embrace regional and ethnic diversity if they are to play an improved role in helping the economy, warns a report from a leading... Continue reading at The Guardian
[ The Guardian | 2014-02-24 00:00:00 UTC ]
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