Travel rewards programs don't exactly scream "creativity," but FCB Brazil stepped way out of the box to promote the Smiles loyalty platform. Previously affiliated solely with Gol airlines, it's now an independent business attached to a number of other global partners. The agency created Trip Book Smiles, a dedicated e-reader that contains a story with content that changes depending on where users read it.The agency tapped one of the country's most popular authors, Marcelo Rubens Paiva, to pen the novel, about a 40-something couple, Theo and Maia Manoela, who ditch their run-of-the-mill lives to revisit the city where they honeymooned decades earlier. Here's the catch: The city could be Paris, Rome, Lisbon, Buenos Aires or New York, depending on where the reader is located.According to Bruna Milet, head of marketing at Smiles S.A., the Trip Book is part of a larger program, "365 Days of Smiles," meant to get people thinking and talking about the company year-round. Since August 2014, the company has released a new promotion or branding effort every day. Previously, the campaign found a man who had worked at the airport all his life but never set foot on a plane and gave him his first flight. It also sent an immigrant Portuguese couple back home for the first time in 60 years. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-05-12 00:00:00 UTC ]
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The Savannah Book Festival announced plans to offer year-round author events, starting with Tami Hoag set to headline the Spring 2014 event. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-18 00:00:00 UTC ]
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Judge Denise Cote yesterday rejected Apple’s November 2013 motion to dismiss the states’ class action claims for lack of standing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-16 00:00:00 UTC ]
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This year several independent bookstores have tried putting their weight behind a single title in an effort to see if they can move the sales needle through strong, but quick, promotional efforts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-16 00:00:00 UTC ]
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Baker Publishing Group and Gospel Light announced that Baker will acquire Regal Books, the trade line of Ventura, Calif.-based Gospel Light. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-14 00:00:00 UTC ]
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Kids entertainment company Nurture Rights has signed an exclusive deal for Birmingham Stage... Continue reading at The Bookseller
[ The Bookseller | 2014-04-14 00:00:00 UTC ]
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Compiled annually by the ALA, the list collects "reports on book challenges from librarians, teachers, concerned individuals and press reports." Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-14 00:00:00 UTC ]
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Comics artists Gene Luen Yang and Ulli Lust have been awarded L.A. Times Book Prizes for Young Adult Literature and Graphic Novels respectively for 2013. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-14 00:00:00 UTC ]
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The spirit of literary camaraderie makes itself known at the 19th L.A. Times Festival of Books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-13 00:00:00 UTC ]
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This week, the town the American Dream forgot, the eye-opening effects of technology, and an evil nanny. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-11 00:00:00 UTC ]
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This month, Dan Kois, Emily Bazelon, and Meghan O’Rourke discuss Maria Semple’s best-selling comic novel Where’d You Go, Bernadette. Our critics discuss the novel’s unique epistolary/documentary structure; hash out whether its satire of upper-crust parents is biting or toothless; and debate... Continue reading at Slate
[ Slate | 2014-04-11 00:00:00 UTC ]
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A film-to-book adaptation from Haifaa al Mansour and a new fantasy graphic novel series are among this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-11 00:00:00 UTC ]
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HarperCollins Canada experiments with publishing a multimedia digital original fiction series with text, illustrations and soundtrack created by Bedouin Soundclash frontman. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-10 00:00:00 UTC ]
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Wool author Hugh Howey, who has emerged in recent years as one of the poster boys for self-publishing, discussed his career path, and the perks of bring a hybrid author, at a panel during this week's London Book Fair. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-10 00:00:00 UTC ]
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A music publisher is venturing into religion/spirituality with a line of books about the spiritual thoughts of celebrities. Now the company just needs to figure out where it can sell them. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-09 00:00:00 UTC ]
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Is Kobo the anti-Amazon? On the floor of the London Book Fair, we caught up with Kobo's newly installed president and chief content officer Michael Tamblyn to talk about the value of partnerships. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-09 00:00:00 UTC ]
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Publishers from Belorussia, Pakistan, India, Denmark, Australia, Malaysia, the U.S. and China were among the winners of the first London Book Fair International Book Industry Excellence Awards. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-09 00:00:00 UTC ]
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A late addition to the hot books at the London Book Fair is a debut novel called "Hausfrau" that Random House's David Ebershoff preempted world rights to on Friday. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-09 00:00:00 UTC ]
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You may know that the London Book Fair is moving for 2015 and beyond. But what you may not know is that its new home, the Olympia London, is pretty spectacular. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-09 00:00:00 UTC ]
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With the recent consolidation of Penguin Random House fresh in everyone’s minds, this year’s London Book Fair Great Debate argued the proposition: "It’s all about size, bigger is always better." Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-08 00:00:00 UTC ]
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With day one of the London Book Fair not yet closed, another book is emerging as a hot title: a memoir by "New Yorker" contributor Lauren Collins which has the working title, "French Lessons." Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-08 00:00:00 UTC ]
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