Travel rewards programs don't exactly scream "creativity," but FCB Brazil stepped way out of the box to promote the Smiles loyalty platform. Previously affiliated solely with Gol airlines, it's now an independent business attached to a number of other global partners. The agency created Trip Book Smiles, a dedicated e-reader that contains a story with content that changes depending on where users read it.The agency tapped one of the country's most popular authors, Marcelo Rubens Paiva, to pen the novel, about a 40-something couple, Theo and Maia Manoela, who ditch their run-of-the-mill lives to revisit the city where they honeymooned decades earlier. Here's the catch: The city could be Paris, Rome, Lisbon, Buenos Aires or New York, depending on where the reader is located.According to Bruna Milet, head of marketing at Smiles S.A., the Trip Book is part of a larger program, "365 Days of Smiles," meant to get people thinking and talking about the company year-round. Since August 2014, the company has released a new promotion or branding effort every day. Previously, the campaign found a man who had worked at the airport all his life but never set foot on a plane and gave him his first flight. It also sent an immigrant Portuguese couple back home for the first time in 60 years. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-05-12 00:00:00 UTC ]
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The next book in Jeff Kinney's Wimpy Kid series will be released on 5th November 2014. A... Continue reading at The Bookseller
[ The Bookseller | 2014-03-20 00:00:00 UTC ]
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There are growing calls for young people's reading to broaden its picture of society from what is currently a depressingly monochrome viewRead Tanya Byrne's top 10 black characters in children's booksAfter a study in the US showed that of 3,200 children's books published in 2013, just 93 were... Continue reading at The Guardian
[ The Guardian | 2014-03-20 00:00:00 UTC ]
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Todd Selby's third and latest book shows us where top fashion designers--including Iris Van Herpen, Dries van Noten, and Nicola Formichetti--go to work."With fashion, people often associate it with marketing, and they forget the other side of it, which is the creators," says Todd Selby, a... Continue reading at Fast Company
[ Fast Company | 2014-03-20 00:00:00 UTC ]
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Germany's small press scene is thriving, with an eclectic mix of ambitious publishers seeking out new authors, experimenting with formats and finding audiences. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-03-20 00:00:00 UTC ]
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The Guardian reports that “a UK campaign to stop children’s books being labeled as ‘for boys’ or ‘for girls’ is gaining support in the publishing community. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-03-19 00:00:00 UTC ]
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The new Vintage Books imprint, titled Vintage Movie Classics, re-released such novels as 'Show Boat' by Edna Ferber. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-03-19 00:00:00 UTC ]
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Veteran author Christian Jennings offers tips, techniques and strategies on how to write a good non-fiction proposal for submission. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-03-19 00:00:00 UTC ]
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This week Porter Anderson sets up an #EtherIssue discussion on the market implications of bargain-basement book prices and looks at Kobo's fight for Agency. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-03-18 00:00:00 UTC ]
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The Cooperative Children's Book Center of the University of Wisconsin – Madison found that of the new children's books they received at their center, less than 3 percent focused on black people and even fewer were by black authors (about 2 percent, according to the CCBC.) Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-03-18 00:00:00 UTC ]
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Homeless busker James Bowen was helped in his struggle against addiction by the companionship of a stray cat. Now his books charting their friendship have propelled him into an elite publishing clubSamuel Johnson used to buy oysters for his cat, Hodge; Charles Dickens was so distressed when his... Continue reading at The Guardian
[ The Guardian | 2014-03-18 00:00:00 UTC ]
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"The Book Show", a new series hosted by presenter James Whale for Information.TV, will... Continue reading at The Bookseller
[ The Bookseller | 2014-03-18 00:00:00 UTC ]
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Digital publishing is rapidly becoming a haven for struggling writers—but it turns out the format might hold similar potential for struggling readers too. Continue reading at Wired
[ Wired | 2014-03-18 00:00:00 UTC ]
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Two branding experts argue that the future for publishers lies in going direct to consumer, offering examples of companies that have succeeded. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-03-17 00:00:00 UTC ]
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A new, free app which links books and authors to dates, themes and distinct locations around... Continue reading at The Bookseller
[ The Bookseller | 2014-03-17 00:00:00 UTC ]
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Specs Who Albert Tsai Age 9 Accomplishments Stars as Bert on ABC’s Trophy Wife (Tuesdays at 9:30/8:30c) Base Los Angeles I’ve read that you take all of your classes online. What’s that like? Yeah, I’m homeschooled. When I’m on set, there’s a studio teacher who helps me with my work. I like it,... Continue reading at AdWeek
[ AdWeek | 2014-03-17 00:00:00 UTC ]
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A New York court has held that ebook publisher Open Road infringed HarperCollins’ copyright with its ebook edition of Jean Craighead George’s 1973 bestselling children’s book "Julie of the Wolves." Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-17 00:00:00 UTC ]
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Jodi Thomas gets seven figures from Harlequin, Samantha Bee goes middle grade, "distressed baby" mom sells a memoir, and more, in this week's book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-17 00:00:00 UTC ]
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Waterstones, children's laureate Malorie Blackman, poet laureate Carol Ann Duffy and Phillip Pullman among supportersA national campaign to stop children's books being labelled as "for boys" or "for girls" has won the support of Britain's largest specialist bookseller Waterstones, as well as... Continue reading at The Guardian
[ The Guardian | 2014-03-16 00:00:00 UTC ]
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'Americanah' by Chimamanda Ngozi Adichie took the prize for fiction, while 'Five Days at Memorial' by Sheri Fink secured the nonfiction prize. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-03-15 00:00:00 UTC ]
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Lynch, who stars on the TV series 'Glee,' will co-write a story about a little girl who enjoys bullying others until someone takes her on. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-03-15 00:00:00 UTC ]
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