Travel rewards programs don't exactly scream "creativity," but FCB Brazil stepped way out of the box to promote the Smiles loyalty platform. Previously affiliated solely with Gol airlines, it's now an independent business attached to a number of other global partners. The agency created Trip Book Smiles, a dedicated e-reader that contains a story with content that changes depending on where users read it.The agency tapped one of the country's most popular authors, Marcelo Rubens Paiva, to pen the novel, about a 40-something couple, Theo and Maia Manoela, who ditch their run-of-the-mill lives to revisit the city where they honeymooned decades earlier. Here's the catch: The city could be Paris, Rome, Lisbon, Buenos Aires or New York, depending on where the reader is located.According to Bruna Milet, head of marketing at Smiles S.A., the Trip Book is part of a larger program, "365 Days of Smiles," meant to get people thinking and talking about the company year-round. Since August 2014, the company has released a new promotion or branding effort every day. Previously, the campaign found a man who had worked at the airport all his life but never set foot on a plane and gave him his first flight. It also sent an immigrant Portuguese couple back home for the first time in 60 years. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-05-12 00:00:00 UTC ]
News tagged with:
#buenos aires
#people thinking
#set foot
Tor seeks ‘Truth’ from Dennard, gets ‘Unnoticed’ by Brockway and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book deals
Attorneys for the consumer class argue there is enough evidence to assess damages against Apple via a summary judgment. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#e-book case
#summary judgment
It was recently revealed that former banker John Lefevre, who lives in Texas and does not work for Goldman Sachs, was behind the popular Twitter account. Publisher Simon & Schuster said at first it would still publish Lefevre's book but now says the deal has canceled. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#goldman sachs
The 'Paddington' book series was written by Michael Bond and initially illustrated by Peggy Fortnum. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book series
#michael bond
Samsung's clearly been listening to Venus in Furs a lot recently, which explains why it's gone a bit crazy on the faux-leather all of a sudden. After covering both the Galaxy Note 3, Galaxy Tab Pro and Chromebook 2 in the stuff, the company has now... Continue reading at Engadget
[ Engadget | 2014-03-08 00:00:00 UTC ]
More news stories like this |
This month Slate’s Audio Book Club hits the road for a live show at Town Hall Seattle. Dan Kois, Hanna Rosin, and special guest star Hugh Howey (Wool) discuss Kurt Vonnegut’s classic novel of war and space aliens, Slaughterhouse-Five. The trio discuss Vonnegut’s deep depression, the way Billy... Continue reading at Slate
[ Slate | 2014-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#live show
#dan kois
#story set
A new technology that is set to make its debut in April could one day make it possible for users to read Harry Potter books in just a few hours. Continue reading at Los Angeles Times
[ Los Angeles Times | 2014-03-08 00:00:00 UTC ]
More news stories like this |
HBO's hit new show has catapulted a 100-year-old short-story collection onto the bestseller lists.A collection of strange art nouveau stories by American author Robert W. Chambers, The King in Yellow has gone virtually unread for most of the past century. The first half of the book is made up of... Continue reading at Fast Company
[ Fast Company | 2014-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#short-story collection
#past century
#true detective
#bestseller lists
UK-based startup ValoBox offers an attractive revenue sharing model for those who use social media as a catalyst to sell books, empowering discovery. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sell books
Looks like whatever happens in the Goldman Sachs elevator will stay in the Goldman Sachs elevator. Less than two weeks after the anonymous author of the popular @GSElevator feed on Twitter was... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2014-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#anonymous author
Margaret Atwood, Donna Tartt and Booker winner Eleanor Catton are among the novelists longlisted for this year's Baileys Women's Prize for Fiction. Continue reading at BBC News
[ BBC News | 2014-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#donna tartt
#book award
#margaret atwood
#baileys women
This week, Philip Marlowe returns, how Paris became Paris, and the book that powerful people don't want you to read. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-07 00:00:00 UTC ]
More news stories like this |
Kay to give the play-by-play of Rivera’s ‘Closer’ and more in this month's audio book news. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-07 00:00:00 UTC ]
More news stories like this |
Let Books Be Books campaign wins instant repsonse from publisher Usborne, in time for International Women's DayA campaign to break down gender divides in children's publishing has met with instant success, after one of the publishers under fire announced they will stop producing titles labelled... Continue reading at The Guardian
[ The Guardian | 2014-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#initial target
#main thing
Partnering with Amazon for Festival of Books website sales makes L.A. Times an increasingly bitter target for SCIBA members. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sciba members
Weird World of Wonders: World War II wins Tony Robinson a Blue Peter Book Award, as World Book Day organisers reveal the top 50 life-changing teen reads. Continue reading at BBC News
[ BBC News | 2014-03-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book prize
#weird world
Amid contested reports that a second book about Hinduism by religion scholar Wendy Doniger may be withdrawn in India, a scholars group is expressing concern about a chilling effect on free inquiry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#expressing concern
#chilling effect
The books on the shortlist for the Pushkin House Russian Book Prize 2014 cover a wide range of... Continue reading at The Bookseller
[ The Bookseller | 2014-03-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#wide range
Publishers are marking the first anniversary of the Marathon bombings with books about that fateful day, its aftermath, and the city itself. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-06 00:00:00 UTC ]
More news stories like this |
After initially standing by its author, Touchstone has announced the cancellation of John Lefevre's "Straight to Hell," the book based on the parody Twitter handle @GSElevator. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book based