Travel rewards programs don't exactly scream "creativity," but FCB Brazil stepped way out of the box to promote the Smiles loyalty platform. Previously affiliated solely with Gol airlines, it's now an independent business attached to a number of other global partners. The agency created Trip Book Smiles, a dedicated e-reader that contains a story with content that changes depending on where users read it.The agency tapped one of the country's most popular authors, Marcelo Rubens Paiva, to pen the novel, about a 40-something couple, Theo and Maia Manoela, who ditch their run-of-the-mill lives to revisit the city where they honeymooned decades earlier. Here's the catch: The city could be Paris, Rome, Lisbon, Buenos Aires or New York, depending on where the reader is located.According to Bruna Milet, head of marketing at Smiles S.A., the Trip Book is part of a larger program, "365 Days of Smiles," meant to get people thinking and talking about the company year-round. Since August 2014, the company has released a new promotion or branding effort every day. Previously, the campaign found a man who had worked at the airport all his life but never set foot on a plane and gave him his first flight. It also sent an immigrant Portuguese couple back home for the first time in 60 years. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-05-12 00:00:00 UTC ]
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Reports from the Association of American Publishers on ebook sales suggest that the industry is maturing and growth will plateau soon. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-14 00:00:00 UTC ]
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Toy-based brands from Barbie to Bratz have long been a factor in licensed publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-14 00:00:00 UTC ]
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Removal of books by revered Palestinian poet from Riyadh publishing event is condemned by PEN as censorshipThe removal of works by the esteemed Palestinian poet Mahmoud Darwish from a major book fair in Saudi Arabia for reportedly containing "blasphemous passages" has drawn widespread... Continue reading at The Guardian
[ The Guardian | 2014-03-14 00:00:00 UTC ]
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North Korean dictators Kim Jong-Il and Kim Il-Sung were credited with writing children's books featuring thinly veiled metaphors for North Korean political theory. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-03-14 00:00:00 UTC ]
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This week, "Dr. Jekyll" from Hyde's perspective, wrestling wildlife in the jungle, and Michael Rockefeller's disappearance. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-14 00:00:00 UTC ]
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HarperCollins' It Books imprint is getting a new name, and a slightly new focus. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-13 00:00:00 UTC ]
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The book is said to focus on the relationship between Richards and his grandfather, who got him interested in music. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-03-13 00:00:00 UTC ]
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The Hachette Book Group has appointed Crown Archetype editor-in-chief Mauro DiPreta v-p and publisher of Hachette Books, a new division. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-12 00:00:00 UTC ]
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A lyrical memoir about spiritual refueling; a starred review for an examination of the lives of LGBTQ Catholics. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-12 00:00:00 UTC ]
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The Rolling Stones in their pomp were the famous five Enid Blyton could never have invented. Continue reading at The Sydney Morning Herald
[ The Sydney Morning Herald | 2014-03-12 00:00:00 UTC ]
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The book business is merging into the magazine business as more publishers sell literature via subscription to highly targeted clusters of readers. High-profile literary studio Plympton is leading the charge with its $5-a-month iOS service Rooster. Continue reading at Wired
[ Wired | 2014-03-12 00:00:00 UTC ]
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Anna Soler-Pont of Barcelona's Pontas Literary & Film Agency discusses the her dual careers in books and movies, and role as an agent, writer and producer. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-03-12 00:00:00 UTC ]
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Frederator Books, the year-old children’s ebook publishing program founded by cartoon veteran Fred Seibert, is getting a boost in the arm, or at least a shot of caffeine: Letters From Catbug,... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2014-03-12 00:00:00 UTC ]
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Rolling Stone Keith Richards is to publish a picture book with illustrations by his daughter.... Continue reading at The Bookseller
[ The Bookseller | 2014-03-11 00:00:00 UTC ]
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Rolling Stones guitarist Keith Richards teams up with his artist daughter to write a picture book inspired by his own granddad teaching him to play the guitar. Continue reading at BBC News
[ BBC News | 2014-03-11 00:00:00 UTC ]
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Following a vociferous response by SCIBA members to the "L.A. Times" decision to exclude their stores from its Festival of Books website, IndieBound buy buttons will be added this week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-11 00:00:00 UTC ]
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World Book Day titles dominated the top of last week's UK Official Top 50, nabbing the first... Continue reading at The Bookseller
[ The Bookseller | 2014-03-11 00:00:00 UTC ]
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An Indian publisher says it will have independent scholars examine objections from a conservative Hindu group to a book by American religion scholar Wendy Doniger. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-11 00:00:00 UTC ]
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During a panel at Austin's South by Southwest conference, Kaling said she is writing another book. Kaling's show 'The Mindy Project' was recently renewed for a third season. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-03-11 00:00:00 UTC ]
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E-books by Sainsbury’s has sold the brand and social networking elements of ebook site... Continue reading at The Bookseller
[ The Bookseller | 2014-03-11 00:00:00 UTC ]
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