Travel rewards programs don't exactly scream "creativity," but FCB Brazil stepped way out of the box to promote the Smiles loyalty platform. Previously affiliated solely with Gol airlines, it's now an independent business attached to a number of other global partners. The agency created Trip Book Smiles, a dedicated e-reader that contains a story with content that changes depending on where users read it.The agency tapped one of the country's most popular authors, Marcelo Rubens Paiva, to pen the novel, about a 40-something couple, Theo and Maia Manoela, who ditch their run-of-the-mill lives to revisit the city where they honeymooned decades earlier. Here's the catch: The city could be Paris, Rome, Lisbon, Buenos Aires or New York, depending on where the reader is located.According to Bruna Milet, head of marketing at Smiles S.A., the Trip Book is part of a larger program, "365 Days of Smiles," meant to get people thinking and talking about the company year-round. Since August 2014, the company has released a new promotion or branding effort every day. Previously, the campaign found a man who had worked at the airport all his life but never set foot on a plane and gave him his first flight. It also sent an immigrant Portuguese couple back home for the first time in 60 years. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-05-12 00:00:00 UTC ]
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While many public libraries in the U.S. have been serving Spanish-speaking patrons for years, in some parts of the country libraries are just beginning to engage this part of the community. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-04 00:00:00 UTC ]
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Powering more than 50 e-bookstores for publishers specializing in such subjects as fiction, academic, professional and romance has given Qbend COO Kaushik Sampath many unique insights on e-retailing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-04 00:00:00 UTC ]
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Katherine Rundell’s novel Rooftoppers (Faber and Faber) has been crowned the overall winner... Continue reading at The Bookseller
[ The Bookseller | 2014-04-03 00:00:00 UTC ]
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Stacy Creamer has been named v-p and executive editor of the newly announced imprint at Hachette, built off of the Hyperion backlist, Hachette Books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-02 00:00:00 UTC ]
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Canongate has confirmed it is the publisher for a series of children's books by controversial... Continue reading at The Bookseller
[ The Bookseller | 2014-04-02 00:00:00 UTC ]
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Total book sales rose 1.0% in 2013 over 2012, to $15.05 billion, at the 1,211 publishers that report results to the Association of American Publishers’ StatShot program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-01 00:00:00 UTC ]
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The National Book Foundation, which oversees the National Book Awards, has announced the judges for the 2014 awards. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-01 00:00:00 UTC ]
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Russell Brand is writing a series of books aimed at children, with illustrations by Chris Riddell... Continue reading at The Bookseller
[ The Bookseller | 2014-04-01 00:00:00 UTC ]
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The event is set for Wednesday, April 2, from 9:00 a.m. to 4:30 pm, at the New York Academy of Sciences, located at 7 World Trade Center. Registration is still open. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-31 00:00:00 UTC ]
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Freedom of speech charity English PEN has warned that the government could be acting illegally by... Continue reading at The Bookseller
[ The Bookseller | 2014-03-31 00:00:00 UTC ]
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The tournament is currently down to 16 contenders, with everyone from Ron Weasley of 'Harry Potter' fame to Winnie the Pooh's friend Piglet still in the running. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-03-29 00:00:00 UTC ]
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Rebekah Brooks's husband tells court about content on computers and the concepts for books he was working onRebekah Brooks's husband had important historical drafts of a new novel on one of the laptops he concealed at their Chelsea home, the Old Bailey has heard.Charlie Brooks told jurors at the... Continue reading at The Guardian
[ The Guardian | 2014-03-28 00:00:00 UTC ]
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The rulings are a double whammy for Apple, paving the way for the class action suits to continue, while all but knocking out Apple’s defense. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-28 00:00:00 UTC ]
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In separate announcements, Nickelodeon Publishing and Blue Apple Books reached agreements to make their children’s titles available for sale through ebook retailer Kobo. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-28 00:00:00 UTC ]
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This week, a delightfully unlikable narrator, Emma Donoghue's latest, and the most dangerous man in America. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-28 00:00:00 UTC ]
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A picture book by comedy star David Walliams, his first in the format, is one of 24 titles for children that are in contention for this year's Booktrust Best Book Awards. Continue reading at BBC News
[ BBC News | 2014-03-27 00:00:00 UTC ]
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Verso Books is launching a new consumer offer, bundling DRM-free ebooks with all print purchases... Continue reading at The Bookseller
[ The Bookseller | 2014-03-27 00:00:00 UTC ]
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Catholic priest Ronald Rolheiser examines late-life spirituality; scholar Michael Coogan offers a brief history of the Decalogue. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-26 00:00:00 UTC ]
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Antony Loewenstein: Is the future an interactive novel read on a Google Glass? One thing's for certain: the transformation of the written word is one of the defining issues of our ageAntony Loewenstein Continue reading at The Guardian
[ The Guardian | 2014-03-26 00:00:00 UTC ]
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Two new suits were filed this month against Apple and the five major publishers involved in a 2010 ebook price-fixing conspiracy, raising the possibility of a new ebook antitrust battle involving aggrieved retailers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-26 00:00:00 UTC ]
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