“I’m for anything that gets you through the night – be it prayer, tranquilizers, or a bottle of Jack Daniel’s,” said the great American singer Frank Sinatra about one of the great American whiskeys. Or so say the ads on Jack Daniel’s new line of whiskey, Sinatra Select. And just as the American whiskey industry seems to be collectively tapping into nostalgia, and bourbon sales continue to rise, publishers are stepping in to help guide and inform consumers. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2014-04-07 00:00:00 UTC ]