Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today A 3-year-old ad went viral yesterday; it’s a lovely tale with a surprise ending. No spoilers here. Do yourself a favor and watch it to find out what brand it’s for. It’s a tale of growing up, from birth to first steps to first love to independence. And as someone tweeted, M. Night Shyamalan "would KILL to be this good at plot twists again.” The ad went viral after Ryan Simmons, video director for SB Nation, posted the spot on Twitter with the comment, “i will give you one hundred thousand dollars if you can guess the brand by the end.” Simmons also thanked adman Kevin Weir for having spotted the ad, which got 2.4 million Twitter views in a day. Ad Age’s newsroom debated whether this was a spoof. Reporter Jessica Wohl reached out to the brand in question, which confirmed that it was a real ad from the brand released in Brazil in 2016. How could we have missed it back then? LoveFrom Jony Ive, Apple’s chief designer, is leaving the company after nearly 30 years. But he’s not going far; Ive is starting a new design company that will have Apple as a client. The new venture is called LoveFrom, and that’s a nod to late Apple founder Steve Jobs. Ive told the Financial Times that Jobs once said to Apple employees: “when you make something with love and with... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-28 10:00:00 UTC ]
News tagged with:
#procter gamble
#saturday morning
#honest conversation
#forwarded email
#nielsen
At the Digiday Publishing Summit, Trevor Fellows, the Journal's global head of advertising sales, outlined five key elements to making that process less "painful." The post The Wall Street Journal’s guide to making great native ads appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#global head
#advertising sales
#key elements
Not That Kind of Girl is a reminder of the publishing obsession with women divulging their private livesA week or so ago, I went to LA to interview a ridiculously talented young woman. Despite being only in her 20s, she has achieved the kind of success that most people multiple times her age... Continue reading at The Guardian
[ The Guardian | 2014-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book publishers
Too little information is available to aspiring writers in the UK regarding literary agents, argues Harry Bingham, so a movement has started to bring transparency. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-09-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#aspiring writers
#literary agents
#bring transparency
A smart suitcase? A digitized bottle of booze? A comic book for big-box executives?Recently, several brands have carved out off-site locations devoted to innovation to stave off competition. Marketers there serve, in part, as R&D directors.Kyle Nel, the executive director of Lowe's... Continue reading at Advertising Age
[ Advertising Age | 2014-09-17 00:00:00 UTC ]
More news stories like this |
Ikea's parody of Apple marketing -- the ad that gushes over the eternal battery life and instantaneous page loading of the Swedish retailer's ordinary paper catalog -- has gone viral. ("It's not a digital book, or an ebook it's a bookbook.")Created by BBH Asia Pacific for Singapore and... Continue reading at Advertising Age
[ Advertising Age | 2014-09-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#swedish retailer
#digital book
#absolutely perfect
#big deal
#british tabloid
#great idea
Kim Kelleher, the former president of digital publisher Say Media, was named VP-publisher of Wired magazine, parent company Conde Nast said Tuesday.The appointment marks a return to magazines for Ms. Kelleher, who was VP-publisher of Conde Nast's Self for six years before heading to Time Inc. in... Continue reading at Advertising Age
[ Advertising Age | 2014-09-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#conde nast
#digital publisher
#sports illustrated
#global publisher
#print sales
#marketing staff
#digital counterpart
Diana Broccardo, sales and marketing director for both Profile and Serpent's Tail, has spoken... Continue reading at The Bookseller
[ The Bookseller | 2014-09-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#marketing director
DoubleDown Interactive, the company behind the popular gambling app DoubleDown Casino, placed its early marketing and media bets on Facebook. It's worked. But as its bettors shift to mobile gambling from desktops, in sync with consumers' migration to mobile devices for all sorts of daily... Continue reading at Advertising Age
[ Advertising Age | 2014-08-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#vp-global marketing
#digital landscape
#changing rapidly
It's no secret that the Valley has a gender problem, a new book explores just how deep discrimination runs and how to fix it.In July, Twitter reported that only 10% of its tech jobs are held by women. This report joins a host of recent demographic disclosures by tech firms, from Google to... Continue reading at Fast Company
[ Fast Company | 2014-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tech firms
#book co-authored
#changing face
Publishing Perspectives will again publish full-color, tabloid-format print editions during the Frankfurt Book Fair. Got a story to tell? Let us know. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-08-25 00:00:00 UTC ]
More news stories like this |
Yahoo is bringing its native ads to other publishers' sites.Last year Yahoo adopted the low-hanging-fruit version of native advertising, a form of ad that aims to mirror surrounding editorial content. Unlike BuzzFeed's sponsored listicles or The New York Times' brand-penned posts, Yahoo's native... Continue reading at Advertising Age
[ Advertising Age | 2014-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#unlike buzzfeed
#article pages
Jojo Moyes' chart-topping novel The One Plus One (Penguin) has been optioned by Hollwood film... Continue reading at The Bookseller
[ The Bookseller | 2014-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#jojo moyes
#film deal
Conde Nast has promoted Vanity Fair VP-Publisher Edward Menicheschi to CMO-president of the Conde Nast Media Group, which sells ad programs spanning the company's brands, effective immediately. Mr. Menicheschi succeeds Lou Cona, who is leaving the company.Mr. Menicheschi was named publisher of... Continue reading at Advertising Age
[ Advertising Age | 2014-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#effective immediately
#named publisher
#vanity fair
#wear daily
#statement thursday
Barnes & Noble’s Nook Media has unveiled the Galaxy Tab 4 Nook, the first co-branded... Continue reading at The Bookseller
[ The Bookseller | 2014-08-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#barnes noble
#nook media
"I'm sorry. Our intentions were good."Ethan Zuckerman, the current director of the MIT Center for Civic Media, recently published a heck of an essay in the Atlantic called "The Internet's Original Sin." In it, he deconstructs the good (or at least neutral!) intentions, that turned the Internet... Continue reading at Fast Company
[ Fast Company | 2014-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#recently published
#original sin
#banner ads
The litigation represents the latest legal front for Apple and the publishers stemming from the 2010 agency switch. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-15 00:00:00 UTC ]
More news stories like this |
An eight-question online quiz helped People StyleWatch publish its largest September issue ever this year in terms of ad pages and revenue. But it might also confuse readers about what's advertising and what's editorial.The quiz, "Meet Your Celeb Style Twin," asks readers eight questions about... Continue reading at Advertising Age
[ Advertising Age | 2014-08-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad pages
#unlike buzzfeed
#september issue
The days of electronics repair are over! Plus, Microsoft's aggressive Surface ads, the true value of an ebook, and a visit to the land of Chromebooks. With guests Jason Cross and Melissa Riofrio. Continue reading at PC World
[ PC World | 2014-08-14 00:00:00 UTC ]
More news stories like this |
Mobile may be next frontier for publishing, but readers have migrated to the platform faster than advertisers—that gap could be closing though. Global mobile advertising revenue nearly doubled in 2013, totaling $19.3 billion, according to a report from the Intera Continue reading at Folio Magazine
[ Folio Magazine | 2014-08-14 00:00:00 UTC ]
More news stories like this |