A Brita Filter for Ad Fraud? Fake Traffic Fighter Pixalate Has Built One

For advertisers and online publishers, combating ad fraud today is akin to a retailer trying to fight shoplifters by catching them in the act. But one ad- tech company has come up with an approach that's more like bouncing shoplifters before they can even enter the store.Ad-fraud prevention firm Pixalate has built a piece of hardware it's calling the Pixalate Security Threat Intelligence Dome that serves as a Brita water filter to sift out fraudulent traffic before an advertiser buys an ad against those impressions and wastes its money.Fake traffic has become a big problem for advertisers and publishers trying to coax brands budgets online. Advertisers will waste $6.3 billion buying ads against fake impressions this year, according to an estimate from White Ops, a company that makes money by helping advertisers identify fraudulent traffic. In a recent interview, CBS Interactive's Chief Revenue Officer and Interactive Advertising Bureau Chairman David Morris said that fraud ranks second behind viewability as the biggest issue facing publishers today. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-06-23 00:00:00 UTC ]
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Report Finds Customer Traffic Rising at Barnes & Noble

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[ Publishers Weekly | 2024-07-01 04:00:00 UTC ]
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Springer Nature in the UK: Two AI Tools Aim at Fake Research

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[ Publishing Perspectives | 2024-06-20 21:56:46 UTC ]
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Online Enemies, A Fake Dating Roman Holiday, and More YA Book Talk and News for June 20, 2024

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[ Book Riot | 2024-06-20 15:30:00 UTC ]
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Google C.E.O. Testifies in Ozy Media Founder’s Fraud Trial

Sundar Pichai, the chief executive of Google, said he never discussed a potential acquisition of the digital media start-up. Continue reading at The New York Times

[ The New York Times | 2024-06-15 01:18:47 UTC ]
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'Mad Men' ad exec launches new campaign to win buyer for townhouse

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[ Crains New York | 2024-06-12 17:29:24 UTC ]
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Future of TV Briefing: Why Yahoo’s DSP adding CTV support for Nielsen rivals matters to the future of measurement

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[ Digiday | 2024-06-12 04:01:00 UTC ]
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It’s Time We Added Full Credit Pages to Books

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[ Literrary Hub | 2024-06-06 08:55:08 UTC ]
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Major Publishers Sue Google Over Ads for Pirated Ebooks

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[ Publishing Perspectives | 2024-06-05 21:10:35 UTC ]
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[ Digiday | 2024-05-21 04:01:00 UTC ]
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[ Literrary Hub | 2024-05-15 16:58:59 UTC ]
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This Times Square breastfeeding ad for lactation cookies was taken down, sparking a social media debate

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[ Fast Company | 2024-05-14 22:45:00 UTC ]
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[ Media Week | 2024-05-08 21:18:08 UTC ]
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Best Buy and CNET Are Combining Their Ad Inventory

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[ AdWeek | 2024-04-25 12:00:00 UTC ]
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[ AdWeek | 2024-04-17 20:25:31 UTC ]
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[ Digiday | 2024-04-10 04:01:00 UTC ]
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[ The Guardian | 2024-02-28 19:24:36 UTC ]
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