For advertisers and online publishers, combating ad fraud today is akin to a retailer trying to fight shoplifters by catching them in the act. But one ad- tech company has come up with an approach that's more like bouncing shoplifters before they can even enter the store.Ad-fraud prevention firm Pixalate has built a piece of hardware it's calling the Pixalate Security Threat Intelligence Dome that serves as a Brita water filter to sift out fraudulent traffic before an advertiser buys an ad against those impressions and wastes its money.Fake traffic has become a big problem for advertisers and publishers trying to coax brands budgets online. Advertisers will waste $6.3 billion buying ads against fake impressions this year, according to an estimate from White Ops, a company that makes money by helping advertisers identify fraudulent traffic. In a recent interview, CBS Interactive's Chief Revenue Officer and Interactive Advertising Bureau Chairman David Morris said that fraud ranks second behind viewability as the biggest issue facing publishers today. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-06-23 00:00:00 UTC ]
News tagged with:
#big problem
#recent interview
As the digital publishing industry wrestles with the rise of ad blocking, one popular notion is that native ads will be the answer to the industry’s ills. Even Yahoo Chief ExecutiveMarissa Mayer has championed native ads as havi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#ad blocking
#native ads
#publishers worry
When Apple unveils its new iPhone and iOS 9 operating system this week, it could also drop a bomb on publishers, introducing ad-blocking technology that threatens to impact the revenue they make from smartphones. Ad blockers have been available on desktop browsers for years, but analysts say... Continue reading at AdWeek
[ AdWeek | 2015-09-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#high quality
#digital arm
#todd haskell
#sponsored articles
Revenue-hungry publishers have been cramming more high-impact ads onto their sites, but the growing spectre of ad blocking could be the nail in the coffin for some of those obnoxious units. Early data from Moat Ad Blocking Analytics suggests 10 to 15 percent of all premium publishers’ desktop ad... Continue reading at Digiday
[ Digiday | 2015-09-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#industry observers
#premium publishers
#ad blocking
#high-impact ads
A new Wells Fargo Securities report put ad blocking right alongside viewability as a top challenge facing the digital publishing ecosystem.The report asked whether ad blocking is an existential threat or "just a 'Europe thing'" and netted out somewhere in the middle: "We believe the rapid rise... Continue reading at Advertising Age
[ Advertising Age | 2015-03-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#pre-roll ads
#banner ads
#good amount
#growing challenge
#rapid rise
#existential threat
Why did John Oliver devote 11 minutes of his HBO show "Last Week Tonight" to skewering the practice of native advertising?It was inspired by an interview he saw with Time Inc. CEO Joe Ripp, Mr. Oliver told an audience at Hearst Tower in New York on Tuesday. Mr. Oliver was struck by how easily... Continue reading at Advertising Age
[ Advertising Age | 2014-08-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#sports illustrated
#iconic titles
#business side
#hearst tower
#week tonight
Publishers have been exploiting a Facebook loophole with their native ads, making them alluring ad buys in light of decreased Facebook reach for brands. The post When an ad is not an ad on Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-07-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#native ads
#facebook appeared
Four months after introducing video, Instagram took the natural next step today, telling its over 150 million users their streams would soon include ads too.The company, acquired by Facebook for $736 million in 2012, announced the development in a short blog post it published Thursday afternoon.... Continue reading at Advertising Age
[ Advertising Age | 2013-10-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#video service
#publishing platform
#$736 million
Gov. Kathy Hochul is looking to revive congestion pricing with reduced tolls before President-elect Donald Trump has a chance to kill the program, albeit with a lower charge that likely would diminish the plan’s impact on easing Manhattan traffic.The governor is in talks with federal transit... Continue reading at Crains New York
[ Crains New York | 2024-11-13 11:03:11 UTC ]
More news stories like this | All news stories tagged with:
#somos
#white house
This week’s Media Briefing looks at what publishers attending Digiday Publishing Summit Europe had to say about site traffic challenges and opportunities to better monetize page visits. Continue reading at Digiday
[ Digiday | 2024-10-31 04:01:00 UTC ]
More news stories like this | All news stories tagged with:
#publishing summit
#media briefing
With search traffic down 25% last month, the U.K. publisher saw Google’s other referral source more than make up the difference, said Reach’s Martin Little at the Digiday Publishing Summit Europe. Continue reading at Digiday
[ Digiday | 2024-10-30 04:01:00 UTC ]
More news stories like this | All news stories tagged with:
#publishing summit
Regulator says advert by publisher of the Citizen newspaper ‘likely to harm national unity’ Tanzania has suspended the online operations of a top newspaper publisher after one of its publications ran an animated advert depicting the country’s president, Samia Suluhu Hassan, and referencing a... Continue reading at The Guardian
[ The Guardian | 2024-10-03 15:13:30 UTC ]
More news stories like this | All news stories tagged with:
#newspaper publisher
#tv channels
Book claiming to tell story of abusive relationship was denounced by their children as fabricatedAmazon confirmed on Tuesday the removal of a memoir from its site that purports to tell the story of an abusive relationship between the late actor and model Kim Porter and her longtime partner, the... Continue reading at The Guardian
[ The Guardian | 2024-10-02 13:14:09 UTC ]
More news stories like this | All news stories tagged with:
#memoir
#lost words
#abusive relationship
Samsung is once again expanding its tablet lineup, and this time, the company is doing so with AI at the forefront. Today, Samsung revealed the Galaxy Tab S10 series, two models that it says are "built with AI enhancements available right out of the box." The 14.6-inch Galaxy Tab S10 Ultra and... Continue reading at Engadget
[ Engadget | 2024-09-26 16:26:33 UTC ]
More news stories like this | All news stories tagged with:
#book cover
#microsd slot
The trial over the alleged ad tech monopoly begins Monday in Virginia. One month after a judge declared Google’s search engine an illegal monopoly, the tech giant faces another antitrust lawsuit that threatens to break up the company, this time over its advertising technology.The Justice... Continue reading at Fast Company
[ Fast Company | 2024-09-09 13:38:21 UTC ]
More news stories like this | All news stories tagged with:
#publishers including
#live updates
#taking place
#open web
#ad exchanges
Drop in revenue in broadcasting and publishing partly offset by increase in income from Stan and DomainFollow our Australia news live blog for latest updatesGet our breaking news email, free app or daily news podcastNine Entertainment has recorded a steep 31% slide in annual net profit to... Continue reading at The Guardian
[ The Guardian | 2024-08-28 06:35:43 UTC ]
More news stories like this | All news stories tagged with:
#publishing division
#significant cuts
#challenging year
#free app
#latest updatesget
#guardian australia
From upstart to Goliath to villain and back, Leonard Riggio's influence was unparalleled in the world of books. Continue reading at Book Riot
[ Book Riot | 2024-08-27 20:30:32 UTC ]
More news stories like this | All news stories tagged with:
#barnes
#leonard riggio
Nicole Richie's claim to fame a few decades ago centered on her connected-at-the-hip relationship with debutante Paris Hilton, her co-starring role in their outlandish Fox reality show and her ability to crush the nightclub scene. Times have changed. The actress--who's... Continue reading at AdWeek
[ AdWeek | 2024-08-01 11:00:00 UTC ]
More news stories like this | All news stories tagged with:
#bestselling author
#creative director
When people type a question into Perplexity, the two-year-old search engine scours the internet and uses information from multiple sources, including online publishers, to synthesize an answer using AI. Soon, Perplexity will start sharing revenue with some publishers as part of an advertising... Continue reading at Engadget
[ Engadget | 2024-07-30 13:00:52 UTC ]
More news stories like this | All news stories tagged with:
#publishers including
#publishers make
#great place
#makes sense
#run ads
#ad formats
#$250 million
#$5 million
US officials and their allies have identified and taken down an artificial intelligence-powered Russian bot farm comprising almost 1,000 accounts. These accounts were able to spread disinformation and pro-Russian sentiments across X, formerly Twitter. The Justice Department has revealed the... Continue reading at Engadget
[ Engadget | 2024-07-10 11:16:59 UTC ]
More news stories like this | All news stories tagged with:
#digital media
#sim card
#ian fleming
#past week
#began publishing
#apple news
Data from Placer.ai shows that, while both bookstore chains have had some successes in increasing customer traffic, their gains in 2024 trail that of Barnes & Noble. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-08 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#bookstore
#barnes
#barnes noble
#bookstore chains