Mark it on your calendar: Come early 2018, autoplay video with sound will be killed off by browsers like Google Chrome and Microsoft Edge. Although the news is likely to be celebrated by consumers, many publishers will mourn the ad format's death.Autoplay-with-sound's execution comes at the hands of Google, Facebook, the Washington Post, GroupM and Procter & Gamble among many other large industry players. They're all part of what's known as the Coalition for Better Ads, which surveyed some 25,000 people in the U.S. and abroad to find out exactly what ad types are the most annoying.Its findings were hardly surprising: people disliked autoplay video with sound, ads that quickly flash and change colors, and ads that consume an entire screen before you get to your content (think Forbes). Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-12-14 00:00:00 UTC ]
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News UK is ramping up its Facebook Live output from a couple a week to five a day. For the last six weeks, live videos have been largely done by its tabloid title, The Sun, where it blends stunt-style videos, like grown men plunging into ice baths, with highly visual footage, like filling up... Continue reading at Digiday
[ Digiday | 2016-06-20 00:00:00 UTC ]
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Former UFC champion Ronda Rousey has won Cross Sports Book of the Year, following her Cross International Autobiography of the Year win. Continue reading at The Bookseller
[ The Bookseller | 2016-06-18 00:00:00 UTC ]
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A new report that used eye tracking to understand user engagement with mobile video suggests certain types of video ads on publishers' websites perform better than those on social media. According to a study by Teads, a video technology platform that works with many of the world's top... Continue reading at AdWeek
[ AdWeek | 2016-06-16 00:00:00 UTC ]
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The publisher will use Wibbitz's new Listicle Format tool to increase engagement and monetize traffic. The post Bonnier Partners with Wibbitz to Produce Video Content appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-14 00:00:00 UTC ]
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What medium delivers the biggest bang for the buck? A new study provides a definitive answer, at least for packaged goods, and it's probably not the one anyone expected.Magazines deliver by far the best return on ad spending when compared to TV, digital display and video, mobile and cross-media... Continue reading at Advertising Age
[ Advertising Age | 2016-06-14 00:00:00 UTC ]
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The Economist has been experimenting with Facebook Live since January and, along the way, is trying to figure out how to translate its polished journalistic brand to the raw format. The publisher is still looking for that balance between "scrappy and slick," said deputy community editor Adam... Continue reading at Digiday
[ Digiday | 2016-06-13 00:00:00 UTC ]
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The rise of social video has changed the game for publishers like Business Insider, which owns a Facebook-based property called Insider that generates more than 1.3 billion video views a month across all platforms. In April, Facebook updated its branded-content policies that opened a path for... Continue reading at Digiday
[ Digiday | 2016-06-13 00:00:00 UTC ]
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Macmillan's graphic novel imprint has published 160 titles to date, including the Gene Luen Yang's National Book Award finalist, 'American Born Chinese.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-10 00:00:00 UTC ]
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L S Hilton, the author of Bonnier Zaffre lead title Maestra, has been named Glamour magazine’s 2016 Writer of the Year. Continue reading at The Bookseller
[ The Bookseller | 2016-06-09 00:00:00 UTC ]
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Penguin Random House (PRH) Children’s is set to publish a series of books about Terraria, a video game that allows players to build their own environment. Continue reading at The Bookseller
[ The Bookseller | 2016-06-07 00:00:00 UTC ]
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Publishers are addicted to the video format on Facebook, and it's easy to see why: they get much higher engagement on video posts than they do on article links, according to an analysis of NewsWhip data. The problem is that publishers have less ability to monetize the video they post to... Continue reading at Digiday
[ Digiday | 2016-05-31 00:00:00 UTC ]
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Laughing Star Wars Chewbacca mask lady drives James Corden to work, Simpsons actor has a treat for graduates and a very happy wolfGame of Thrones fans who enjoy the cutting jibes and razor-sharp wit of Tyrion Lannister will love our Family Guy parody featuring Stewie Griffin as the Peter... Continue reading at The Guardian
[ The Guardian | 2016-05-27 00:00:00 UTC ]
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Headline Publishing Group is planning a "bumper year" for Neil Gaiman with eight titles publishing in 2016, plus a live broadcast event scheduled in London for the publication of The View from the Cheap Seats. Continue reading at The Bookseller
[ The Bookseller | 2016-05-27 00:00:00 UTC ]
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"Refugee" has been revealed as Children’s Word of the Year, after Oxford University Press reviewed children's entries to Radio 2’s Chris Evans Breakfast Show’s "500 Words" short story writing competition. Continue reading at The Bookseller
[ The Bookseller | 2016-05-27 00:00:00 UTC ]
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Carnegie Medal and YA Book Prize-shortlisted author Sarah Crossan has won the 26th CBI Book of the Year Award - making her the fourth author ever to win both the Book of the Year Award and the Children’s Choice award with her title One (Bloomsbury Childrens). Continue reading at The Bookseller
[ The Bookseller | 2016-05-24 00:00:00 UTC ]
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Hodder and Stoughton has acquired four new novels by Julian Stockwin featuring his Napoleonic-era naval hero, Thomas Kydd. Continue reading at The Bookseller
[ The Bookseller | 2016-05-24 00:00:00 UTC ]
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In the early 17th-century, cartographer William Hole illustrated strange, anthropomorphised maps of England and Wales, left uncoloured for nobles to fill in. Soon to be republished by Unicorn Press in Albion’s Glorious Ile, Hole’s maps are regarded as one of the earliest known examples of a... Continue reading at The Guardian
[ The Guardian | 2016-05-21 00:00:00 UTC ]
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For magazine publishers looking to recoup lost print dollars, live events are becoming increasingly important as independent revenue streams. Over the past several years, titles like Cosmopolitan, Sports Illustrated and Essence (to name a few) have joined live event veterans like The Atlantic... Continue reading at AdWeek
[ AdWeek | 2016-05-21 00:00:00 UTC ]
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Bloomsbury Publishing reported an 11% increase in both sales and profits in the fiscal year ended February 28, 2016. It also announced that it was accelerating its plan to shift its focus from the consumer to non-consumer area. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-19 00:00:00 UTC ]
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The Easthampton, Mass., press is preparing to release an English language edition of what it is calling the world's first science fiction novel, 'The Chemical Wedding,' written in German in 1616. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-17 00:00:00 UTC ]
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