2018 Is The Year Autoplay Video With Sound Dies

Mark it on your calendar: Come early 2018, autoplay video with sound will be killed off by browsers like Google Chrome and Microsoft Edge. Although the news is likely to be celebrated by consumers, many publishers will mourn the ad format's death.Autoplay-with-sound's execution comes at the hands of Google, Facebook, the Washington Post, GroupM and Procter & Gamble among many other large industry players. They're all part of what's known as the Coalition for Better Ads, which surveyed some 25,000 people in the U.S. and abroad to find out exactly what ad types are the most annoying.Its findings were hardly surprising: people disliked autoplay video with sound, ads that quickly flash and change colors, and ads that consume an entire screen before you get to your content (think Forbes). Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-12-14 00:00:00 UTC ]
News tagged with: #autoplay video #microsoft edge #ad format #procter gamble #ad types

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'Post-truth' named Oxford Dictionaries' Word of the Year

"Post-truth" has been declared 2016's international word of the year by Oxford Dictionaries. Continue reading at The Bookseller

[ The Bookseller | 2016-11-17 00:00:00 UTC ]
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Carole Blake named agent of the year at RNAs

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[ The Bookseller | 2016-11-17 00:00:00 UTC ]
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Millennial-Focused Video Network Cheddar Looking for Brands to Sponsor Shows

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[ Advertising Age | 2016-11-15 00:00:00 UTC ]
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Google Is Introducing Native Video Ads for Mobile Publishers

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[ AdWeek | 2016-11-15 00:00:00 UTC ]
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Folio’s Carroll service named Book of the Year

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[ The Bookseller | 2016-11-11 00:00:00 UTC ]
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Publishers brace for what happens if Facebook stops paying for live videos

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[ Digiday | 2016-11-11 00:00:00 UTC ]
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These Fossil Ads Show How Tasty's Viral Cooking Videos Are Made

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[ AdWeek | 2016-11-10 00:00:00 UTC ]
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‘No one’s making money on Facebook’: Video publishers share what’s on their minds

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[ Digiday | 2016-11-10 00:00:00 UTC ]
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Donald Trump: PW's Coverage Over the Years

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[ Publishers Weekly | 2016-11-10 00:00:00 UTC ]
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Harry Potter and Beatrix Potter up for Waterstones book of the year

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[ BBC News | 2016-11-08 00:00:00 UTC ]
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[ The Guardian | 2016-11-08 00:00:00 UTC ]
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J K Rowling and Beatrix Potter shortlisted for 2016 Waterstones Book of the Year

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[ The Bookseller | 2016-11-08 00:00:00 UTC ]
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[ Digiday | 2016-11-08 00:00:00 UTC ]
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[ Advertising Age | 2016-11-04 00:00:00 UTC ]
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[ Advertising Age | 2016-11-04 00:00:00 UTC ]
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[ Digiday | 2016-11-03 00:00:00 UTC ]
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[ Digiday | 2016-11-03 00:00:00 UTC ]
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A Spiritually Harmful Election: Evangelical Authors Sound Off on Trump and Clinton

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[ Publishers Weekly | 2016-11-02 00:00:00 UTC ]
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[ The Bookseller | 2016-11-02 00:00:00 UTC ]
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