Mark it on your calendar: Come early 2018, autoplay video with sound will be killed off by browsers like Google Chrome and Microsoft Edge. Although the news is likely to be celebrated by consumers, many publishers will mourn the ad format's death.Autoplay-with-sound's execution comes at the hands of Google, Facebook, the Washington Post, GroupM and Procter & Gamble among many other large industry players. They're all part of what's known as the Coalition for Better Ads, which surveyed some 25,000 people in the U.S. and abroad to find out exactly what ad types are the most annoying.Its findings were hardly surprising: people disliked autoplay video with sound, ads that quickly flash and change colors, and ads that consume an entire screen before you get to your content (think Forbes). Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-12-14 00:00:00 UTC ]
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Publishers are gearing up to produce hours of live video for Inauguration Day. This includes all-day live coverage from CBSN and The Washington Post, as well as a four-hour live virtual reality stream from the USA Today Network. Refinery29, meanwhile, is counter-programming the actual... Continue reading at Digiday
[ Digiday | 2017-01-19 00:00:00 UTC ]
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With a core team of four in embedded in the Calais Jungle camp, Copa90 turned 18 hours of filmed footage into about 40 pieces of video content to be distributed across Facebook, YouTube, Twitter, Instagram Snapchat and ITV’s hub. “It’s a big consideration when shooting where something is going... Continue reading at Digiday
[ Digiday | 2017-01-19 00:00:00 UTC ]
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Indies are leading the shortlist for the Stanford Dolman Travel Book of the Year, with five of the six books vying for the £5,000 prize hailing from independent presses. Continue reading at The Bookseller
[ The Bookseller | 2017-01-18 00:00:00 UTC ]
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Children’s author and illustrator Babette Cole has died aged 67, her publisher at Mabecron Books, Ron Johns, has confirmed. Continue reading at The Bookseller
[ The Bookseller | 2017-01-17 00:00:00 UTC ]
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British music writer and political theorist Mark Fisher, also known as K-Punk, has died, aged 48. Continue reading at The Bookseller
[ The Bookseller | 2017-01-17 00:00:00 UTC ]
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For a while, Facebook was obsessed with live video -- it even paid publishers to make sure there was a steady flow of professionally-shot streams on offer. However, Zuckerberg and company appear to be tempering their enthusiasm a little bit. Recode s... Continue reading at Engadget
[ Engadget | 2017-01-17 00:00:00 UTC ]
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President Obama in the Oval Office during an interview with Michiko Kakutani on Friday. Continue reading at The New York Times
[ The New York Times | 2017-01-16 00:00:00 UTC ]
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Jo, Julia, Joe, Jason-and-Joel (and David) all sold more than £10m worth of print books in 2016, as the big names just kept on getting bigger. Continue reading at The Bookseller
[ The Bookseller | 2017-01-16 00:00:00 UTC ]
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Robin Hyman, former chairman of Laurence King and former president of the Publishers' Association, has died peacefully in his sleep. Continue reading at The Bookseller
[ The Bookseller | 2017-01-14 00:00:00 UTC ]
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Mitchell Beazley, part of the Octopus Publishing Group, has acquired The Savvy Cook: easy food on a budget from 20-year-old blogger and Instagram star Izy Hossack. Continue reading at The Bookseller
[ The Bookseller | 2017-01-14 00:00:00 UTC ]
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Windmill Books has acquired a suspenseful Swedish debut, The Dying Game, by Asa Avdic. Continue reading at The Bookseller
[ The Bookseller | 2017-01-14 00:00:00 UTC ]
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Publishers are hopeful about the chance to finally turn their Facebook videos into a revenue stream, but creative challenges await them. Ads could bring a welcome source of revenue, but videos will have to be edited with breaks in mind. And most online video that's out there now isn't good... Continue reading at Digiday
[ Digiday | 2017-01-13 00:00:00 UTC ]
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Having started with 12 titles, the Jhalak Prize Book of the Year longlist stands now at 11 books, its intent to honor writers of color. The post The UK’s Inaugural Jhalak Prize Book of the Year Longlist: Now 11 Titles appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-01-13 00:00:00 UTC ]
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Publisher’s short-form Facebook videos have been on the wane after the algorithm has prioritized Facebook Live and the news feed has become flooded with content. Six months ago a well-performing video from The Sun would fetch 250,000 views, now it’s good to get over 100,000. In 2016, The... Continue reading at Digiday
[ Digiday | 2017-01-13 00:00:00 UTC ]
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Conglomerates continued to drive bestsellers in 2016, while readers still turned to coloring books for comfort. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-13 00:00:00 UTC ]
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Stanfords has made a profit for the second time in 14 years after investing in its festival and awards and licensing its 163-year-old brand. Continue reading at The Bookseller
[ The Bookseller | 2017-01-12 00:00:00 UTC ]
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George R R Martin has said he has “made progress” on the sixth Game of Thrones book, The Winds of Winter, and thinks it will be published this year. Continue reading at The Bookseller
[ The Bookseller | 2017-01-12 00:00:00 UTC ]
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Literature Wales is currently reviewing the Wales Book of the Year awards, with a statement on its future expected before the end of the week, the BBC has reported. Continue reading at The Bookseller
[ The Bookseller | 2017-01-12 00:00:00 UTC ]
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Look out, YouTube. Facebook is trialing mid-roll ads for videos that are viewed for at least 20 seconds, according to a report today by Recode, which cited unnamed industry sources. The digital giant declined to comment on the report. Simply put, Facebook wants to generate cash from the clips... Continue reading at AdWeek
[ AdWeek | 2017-01-10 00:00:00 UTC ]
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Instagram is testing video ads inside Stories, the section of the app that was built to challenge Snapchat, according to multiple people briefed on the new ad format."Instagram is testing them now with select publishers and content creators," said one ad agency executive, speaking on condition... Continue reading at Advertising Age
[ Advertising Age | 2017-01-10 00:00:00 UTC ]
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