Mark it on your calendar: Come early 2018, autoplay video with sound will be killed off by browsers like Google Chrome and Microsoft Edge. Although the news is likely to be celebrated by consumers, many publishers will mourn the ad format's death.Autoplay-with-sound's execution comes at the hands of Google, Facebook, the Washington Post, GroupM and Procter & Gamble among many other large industry players. They're all part of what's known as the Coalition for Better Ads, which surveyed some 25,000 people in the U.S. and abroad to find out exactly what ad types are the most annoying.Its findings were hardly surprising: people disliked autoplay video with sound, ads that quickly flash and change colors, and ads that consume an entire screen before you get to your content (think Forbes). Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-12-14 00:00:00 UTC ]
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Oxford University Press has announced the death of former children's publisher Ron Heapy, at the age of 82. Continue reading at The Bookseller
[ The Bookseller | 2017-06-02 00:00:00 UTC ]
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An operation that initially launched simply to bring out-of-print authors back into publication has grown into a tiny but powerhouse publisher of books likely to be overlooked by New York industry insiders. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-02 00:00:00 UTC ]
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This year, Insight Editions celebrates 15 years of creating highly designed and very successful one-of-a-kind products. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-02 00:00:00 UTC ]
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Kit de Waal has won the €15,000 (£13,100) Kerry Group Irish Book of the Year for her "heartfelt and far-sighted" fiction work My Name is Leon (Viking). Continue reading at The Bookseller
[ The Bookseller | 2017-06-02 00:00:00 UTC ]
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Ed Asner, the Emmy Award–winning actor and activist, aka Lou Grant, reclaims the Constitution from the right-wingers who think that they and only they know how to interpret it. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-02 00:00:00 UTC ]
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At age nine, after being taught how to play Monopoly, Robert Kiyosaki knew he was going to be wealthy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-01 00:00:00 UTC ]
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The executive director of marketing at Houghton Mifflin Harcourt, who spent 20 years with the company, died earlier this week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-01 00:00:00 UTC ]
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One of the founders of the Bologna Children’s Book Fair, Carla Poesio, has died. Continue reading at The Bookseller
[ The Bookseller | 2017-06-01 00:00:00 UTC ]
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Yellow Jacket, a middle-grade imprint slated to launch in summer 2018, will be helmed by current Little Bee and Sizzle Press publisher Sonali Fry and publish novels across genres. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-01 00:00:00 UTC ]
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Delegates attending The Bookseller’s Marketing & Publicity Conference on 13th June can sign up now for a marketing or publicity quick-fix. Continue reading at The Bookseller
[ The Bookseller | 2017-05-27 00:00:00 UTC ]
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Footballer Joey Barton has won the Cross Sports Book Award for autobiography of the year. Continue reading at The Bookseller
[ The Bookseller | 2017-05-26 00:00:00 UTC ]
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Picturebook maker Chris Haughton has won the 27th Children's Books Ireland Book of the Year Award for his "captivating" book Goodnight Everyone (Walker Books). Continue reading at The Bookseller
[ The Bookseller | 2017-05-25 00:00:00 UTC ]
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Freedom of expression organisation Index on Censorship has joined the Banned Books Week Coalition as the first international member of the US-based alliance. Continue reading at The Bookseller
[ The Bookseller | 2017-05-25 00:00:00 UTC ]
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Bond star Roger Moore has died just two weeks after sending in the manuscript for his last, as-yet-untitled book, his publisher has revealed. Continue reading at The Bookseller
[ The Bookseller | 2017-05-24 00:00:00 UTC ]
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The Hay Festival, which opens later this week for its 30th year, is to release a book of Hay Festival Conversations: Thirty Conversations for Thirty Years to mark the anniversary. Continue reading at The Bookseller
[ The Bookseller | 2017-05-23 00:00:00 UTC ]
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The inaugural New York Rights Fair will run May 30 – June 1, 2018, and will be held at the Metropolitan Pavilion in Manhattan. The three-day fair will cover rights sales negotiation and distribution of content across print, audio, TV, film, and digital channels. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-23 00:00:00 UTC ]
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Facebook is opening up its data for streaming video publishers to target video ads on their sites and in their apps.A&E Networks, ESPN, Hearst Television and Scripps Networks Interactive are testing an automated system that lets marketers find their intended audience using Facebook data such... Continue reading at Advertising Age
[ Advertising Age | 2017-05-23 00:00:00 UTC ]
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The shortlist for the Theakston Old Peculier Crime Novel of the Year pits "Queen of Crime" Val McDermid's 30th novel against an espionage thriller by Mick Herron, as well as Chris Brookmyre's "celtic Gone Girl". Continue reading at The Bookseller
[ The Bookseller | 2017-05-22 00:00:00 UTC ]
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Facebook's initiative under which publishers are creating exclusive original video content for the social network continues to move forward, but on a revised timetable, according to reports. "Multiple sources" told Kurt Wagner and Peter Kafka of Recode that the initial plan was to roll out... Continue reading at AdWeek
[ AdWeek | 2017-05-22 00:00:00 UTC ]
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In its bid to make the mobile web faster--and more profitable--Google is adding more capabilities to its accelerated mobile pages to help publishers make more money and users waste less battery power. At its annual I/O developer conference this week, Google unveiled several updates for its AMP... Continue reading at AdWeek
[ AdWeek | 2017-05-20 00:00:00 UTC ]
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