Mark it on your calendar: Come early 2018, autoplay video with sound will be killed off by browsers like Google Chrome and Microsoft Edge. Although the news is likely to be celebrated by consumers, many publishers will mourn the ad format's death.Autoplay-with-sound's execution comes at the hands of Google, Facebook, the Washington Post, GroupM and Procter & Gamble among many other large industry players. They're all part of what's known as the Coalition for Better Ads, which surveyed some 25,000 people in the U.S. and abroad to find out exactly what ad types are the most annoying.Its findings were hardly surprising: people disliked autoplay video with sound, ads that quickly flash and change colors, and ads that consume an entire screen before you get to your content (think Forbes). Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-12-14 00:00:00 UTC ]
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MediaRadar is a cloud-based intelligence platform which uses data science to give ad sales advice on millions of brands. The company published a trend report on Tuesday, Vertical Video Market Snapshot: Q1 2017, which analyzed the use of vertical video advertising by media properties in the first... Continue reading at AdWeek
[ AdWeek | 2017-06-21 00:00:00 UTC ]
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Bloody Scotland today (20th June) revealed the longlist for the McIlvanney Prize Scottish Crime Book of the Year Award 2017. Continue reading at The Bookseller
[ The Bookseller | 2017-06-21 00:00:00 UTC ]
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The outgoing president of the American Association of School Librarians discusses standout moments from her time in office and what may lie ahead for AASL members. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-16 00:00:00 UTC ]
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High Street sales at W H Smith continue to tumble – down 4% like-for-like in the past 15 weeks. However, its Travel arm continues to trade strongly, with sales up 5% like-for-like. Continue reading at The Bookseller
[ The Bookseller | 2017-06-15 00:00:00 UTC ]
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An independent review into the Welsh Government's support of publishing and literature in Wales has recommended the Welsh Books Council take on some of the functions of Literature Wales, including the administration of its Book of the Year prize. Continue reading at The Bookseller
[ The Bookseller | 2017-06-15 00:00:00 UTC ]
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Video publishers on Facebook and Instagram now have a new measurement option, as the social network announced that video view metrics for those two platforms will be added to CrowdTangle starting Thursday. Facebook said in a release that publishers will now have another way to track emerging... Continue reading at AdWeek
[ AdWeek | 2017-06-15 00:00:00 UTC ]
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Hodder & Stoughton has been crowned Marketing Team of the Year for its "consistently high standard" of campaigns run over the past 12 months. Continue reading at The Bookseller
[ The Bookseller | 2017-06-14 00:00:00 UTC ]
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Former publisher and committed library campaigner Desmond Clarke has died at the age of 72. Continue reading at The Bookseller
[ The Bookseller | 2017-06-13 00:00:00 UTC ]
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Unsuspecting comic book customers are thrust into a prank escape room with the assistance of Captain America in this week's second-most viral video. In Omaze's spot, released in January, Captain America actor Chris Evans sits in a basement, relaying instructions through his character's action... Continue reading at Advertising Age
[ Advertising Age | 2017-06-13 00:00:00 UTC ]
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At the Digiday Video Anywhere Summit, video publishers assess the challenges and opportunities in video. The post Digiday Research: YouTube and Facebook are where the action is in video appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-06-12 00:00:00 UTC ]
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Renowned literary agent Ed Victor has died aged 78, his agency has confirmed. In a statement, the agency said: "It is with the deepest sadness that we announce the death of Ed Victor CBE, Chairman and founder of the Ed Victor Literary Agency. He died of a heart attack late in the evening on 7th... Continue reading at The Bookseller
[ The Bookseller | 2017-06-09 00:00:00 UTC ]
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Agent to everyone from David Cameron to Nigella Lawson, Eric Clapton to Lily Cole, Victor was colourful and well-connected, and dearly loved a partyEd Victor, agent to the great and the good of the literary and political worlds on both sides of the Atlantic, has died at the age of 77, his agency... Continue reading at The Guardian
[ The Guardian | 2017-06-08 00:00:00 UTC ]
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The Bronx-born and London-based literary agent, whose clients included a who's-who of bold-faced names from Eric Clapton to David Cameron, was known for bringing a touch of Hollywood flare to the business of author representation. He died of a heart attack on Wednesday night. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-08 00:00:00 UTC ]
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APA estimates show 2016's audiobook sales growth expanding by almost 20 percent again. Sixty-seven million Americans say they finished an audiobook. The post Audio Publishers Association: Annual Survey Cites a Third Year of Strong US Audiobook Sales Growth appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-06-07 00:00:00 UTC ]
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In the U.K., Cosmopolitan and Good Housekeeping have produced the most video, but the publisher is forming a centralized video team in the coming months. The post How Hearst UK is centralizing video production appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-06-07 00:00:00 UTC ]
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William Heinemann is publishing the first graphic novel adaptation of Harper Lee’s classic To Kill a Mockingbird, drawn and adapted by Fred Fordham. Continue reading at The Bookseller
[ The Bookseller | 2017-06-07 00:00:00 UTC ]
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Facebook announced Tuesday that publishers of Facebook Live videos can now add closed captions in order to make those videos more accessible to users who are deaf or hard-of-hearing. Product manager Supratik Lahiri and director of accessibility Jeffrey Wieland said in a Newsroom post that daily... Continue reading at AdWeek
[ AdWeek | 2017-06-07 00:00:00 UTC ]
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Despite posting record revenues and a 35% increase in net earnings in the fiscal year ended February 28, Educational Development Corp. faced numerous challenges in 2017, including the inability to keep up with customer demand. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-06 00:00:00 UTC ]
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The Toronto entrepreneur, and former owner of McClelland & Stewart, died on June 2. He was 89. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-05 00:00:00 UTC ]
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Former non-fiction marketing director at HarperCollins, Yvette Cowles, has died following a battle with cancer. Continue reading at The Bookseller
[ The Bookseller | 2017-06-03 00:00:00 UTC ]
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