Mark it on your calendar: Come early 2018, autoplay video with sound will be killed off by browsers like Google Chrome and Microsoft Edge. Although the news is likely to be celebrated by consumers, many publishers will mourn the ad format's death.Autoplay-with-sound's execution comes at the hands of Google, Facebook, the Washington Post, GroupM and Procter & Gamble among many other large industry players. They're all part of what's known as the Coalition for Better Ads, which surveyed some 25,000 people in the U.S. and abroad to find out exactly what ad types are the most annoying.Its findings were hardly surprising: people disliked autoplay video with sound, ads that quickly flash and change colors, and ads that consume an entire screen before you get to your content (think Forbes). Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-12-14 00:00:00 UTC ]
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This spring, Blossom posted a Facebook video that began with an image of women's underwear and featured seven tidy hacks for organizing your clothes. The post racked up a staggering 382 million views and nearly 12 million shares, making it the most viral video in Facebook history, according to... Continue reading at AdWeek
[ AdWeek | 2017-08-21 00:00:00 UTC ]
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Publishers are shifting resources to multi-episode video shows and other serialized programming from standalone videos as a result. The post Video series on Facebook are already driving higher engagement, which is a good sign for Facebook Watch appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-08-21 00:00:00 UTC ]
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Good morning. Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing and digital-related news. What people are talking about today: Social media video advertising. It's been in the news a lot in the last 24 hours, with a few different developments of note to anyone keeping... Continue reading at Advertising Age
[ Advertising Age | 2017-08-18 00:00:00 UTC ]
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Dr Gordon Ostlere, who wrote novels under the penname Richard Gordon, has died aged 95. Continue reading at The Bookseller
[ The Bookseller | 2017-08-15 00:00:00 UTC ]
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It looks like we're not finished with deals between comic book creators and online movie studios. Hot on the heels of Netflix announcing its acquisition of Mark Millar's comic book empire Millarworld comes news from Amazon. The company now has a firs... Continue reading at Engadget
[ Engadget | 2017-08-11 00:00:00 UTC ]
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The new feature, Watch, lets users discover videos from outside their feed more easily, and will also dabble in original contentFacebook has revamped its video offering, creating a new, TV-like rival to YouTube and dabbling in original content in a bid to get people to spend even more time on... Continue reading at The Guardian
[ The Guardian | 2017-08-10 00:00:00 UTC ]
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Late Wednesday night, Facebook announced the roll-out of its TV-like programming slate for its new vertical called Watch, which will feature original shows from dozens of publishers and companies. NASA, Mashable, MLB and more will produce episodic content for viewers to like, comment and keep up... Continue reading at AdWeek
[ AdWeek | 2017-08-10 00:00:00 UTC ]
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Magabala Books was born in 1984, when a group of Indigenous elders from the Kimberley in Western Australia decided to establish their own publishing house focused on Aboriginal and Torres Strait Islander writers and illustrators, and telling Indigenous stories. Magabala publishes for a general... Continue reading at The Guardian
[ The Guardian | 2017-08-10 00:00:00 UTC ]
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Indigo Books & Music got off to a strong start to fiscal 2018, posting a 6.8% sales gain in the first quarter ended July 1, 2017. The company cut its loss to C$5.3 million, from C$9 million in last year's first period. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-09 00:00:00 UTC ]
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Jack Rabinovitch, the founder of Canada's richest prize for English-language fiction, the C$100,000 Giller Prize, died on Sunday. He was 87. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-07 00:00:00 UTC ]
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A 1.5% increase in trade sales wasn't enough to offset declines overall industry sales in 2016. which saw a 5.1% fall. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-04 00:00:00 UTC ]
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An American literary editor “legend” who saved Anne Frank’s diary from a publisher’s rejection pile has passed away aged 93, it has been reported. Continue reading at The Bookseller
[ The Bookseller | 2017-08-04 00:00:00 UTC ]
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Hector Martinez, a national accounts manager at Hachette Book Group, died on July 27 of cancer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-01 00:00:00 UTC ]
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Pan Macmillan imprint Boxtree is publishing a new unauthorised oral history of "Buffy the Vampire Slayer" and its spin-off "Angel", called Slayers and Vampires, to mark the 20th anniversary of the original cult '90s TV show. Continue reading at The Bookseller
[ The Bookseller | 2017-08-01 00:00:00 UTC ]
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Sam Shepard, paragon playwright of the American West, was born to roam. With a father who was an Army officer and sometime farmer and a mother who was a teacher, Shepard — born in 1943, the oldest of three — spent his childhood bouncing around the heartland. This would later inform his writing,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-07-31 00:00:00 UTC ]
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A 68-year-old man who was rejected by the prestigious Iowa Writers' Workshop has filed a complaint with the U.S. Department of Education, claiming he was discriminated against because of his age. Dan Thomson, a former lawyer and self-published author, was among the 97% of applicants to the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-07-31 00:00:00 UTC ]
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Facebook announced a revamp of the insights it shares with video creators and publishers on reshares of their videos, as well as with the pages doing the resharing. The social network said in a blog post that the changes were made based on feedback from creators, which sought more information on... Continue reading at AdWeek
[ AdWeek | 2017-07-31 00:00:00 UTC ]
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Richer Sounds founder Julian Richer is publishing two books with Penguin Random House. Continue reading at The Bookseller
[ The Bookseller | 2017-07-27 00:00:00 UTC ]
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In the 37 years since Adweek first honored standout magazines in its annual Hot List, the publishing industry has undergone a massive transformation (to put it mildly), which we've been helping our readers navigate in our pages and online. As such, we felt that the Hot List itself was due for a... Continue reading at AdWeek
[ AdWeek | 2017-07-26 00:00:00 UTC ]
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Vintage hosted its upcoming authors at a breakfast preview to give media a taste of what fiction is to come from the publisher in 2018. Continue reading at The Bookseller
[ The Bookseller | 2017-07-26 00:00:00 UTC ]
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