2018 Is The Year Autoplay Video With Sound Dies

Mark it on your calendar: Come early 2018, autoplay video with sound will be killed off by browsers like Google Chrome and Microsoft Edge. Although the news is likely to be celebrated by consumers, many publishers will mourn the ad format's death.Autoplay-with-sound's execution comes at the hands of Google, Facebook, the Washington Post, GroupM and Procter & Gamble among many other large industry players. They're all part of what's known as the Coalition for Better Ads, which surveyed some 25,000 people in the U.S. and abroad to find out exactly what ad types are the most annoying.Its findings were hardly surprising: people disliked autoplay video with sound, ads that quickly flash and change colors, and ads that consume an entire screen before you get to your content (think Forbes). Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-12-14 00:00:00 UTC ]
News tagged with: #autoplay video #microsoft edge #ad format #procter gamble #ad types

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Fairfax Media bidder TPG says it would resell media company within five years

TPG Capital tells Senate inquiry it would expand the business but concedes it has no experience running newspapersOne of the bidders for Fairfax Media, TPG Capital, has told a Senate inquiry that if the $2.7bn bid were successful the consortium would grow the media business and sell it off again... Continue reading at The Guardian

[ The Guardian | 2017-05-19 00:00:00 UTC ]
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Is Mass Market Dying, Or Just Evolving—Again?

The format, in steady decline for years, is either in the midst of a slow death or has begun to resurrect itself. Which one is the case is anyone's guess. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-05-19 00:00:00 UTC ]
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Publishers’ candid thoughts on video: ‘Facebook is taking a cut of what used to be ours’

At the Digiday Video Anywhere Summit, video publishers spoke honestly about the challenges in platform publishing, measurement and making money. The post Publishers’ candid thoughts on video: ‘Facebook is taking a cut of what used to be ours’ appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-05-19 00:00:00 UTC ]
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PRH Children's Ronnie Fairweather to retire after 30 years

Ronnie Fairweather, creative director at Penguin Random House Children’s, is retiring after nearly 30 years with the publisher. Continue reading at The Bookseller

[ The Bookseller | 2017-05-18 00:00:00 UTC ]
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Publishers are using Facebook video to drive commerce revenue

Facebook’s embrace of video hasn’t done much good for publishers' balance sheets, so some have looked to make it a commerce driver. The post Publishers are using Facebook video to drive commerce revenue appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-05-15 00:00:00 UTC ]
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This 11-Year-Old Reporter Would Love to Interview Elon Musk

For the latest episode of the podcast Scholastic Reads, the children's book publisher did something a little different. It shifted the focus onto some of the young folks who make up its dynamic News Kids reporting endeavor. Dialing in from various cities around the country to chat with the... Continue reading at AdWeek

[ AdWeek | 2017-05-13 00:00:00 UTC ]
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Lloyd Cotsen, the multimillionaire soap salesman who became an elite L.A. philanthropist, dies at 88

For every Japanese bamboo basket he collected, for each children’s book he bought, for every ornate Chinese hand mirror he acquired, there was a bar of soap to thank. Lloyd Cotsen — aspiring archaeologist and insatiable collector — found his future, and eventually his fortune, in an amber-colored... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-05-12 00:00:00 UTC ]
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Cornerstone wins 'Book of the Year' in hotly-contested auction

In a "hotly contested" auction, Cornerstone has acquired a book of strange-but-true trivia authored by the "QI elves" behind weekly podcast "No Such Thing As A Fish". Continue reading at The Bookseller

[ The Bookseller | 2017-05-12 00:00:00 UTC ]
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BookExpo 2017: Anne DeCourcey is PW’s Rep of the Year

A longtime book veteran who says that she’ll die in this industry, DeCourcey was named the 2016 New England rep of the year and the 2015 and 2010 HarperCollins rep of the year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-05-12 00:00:00 UTC ]
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No, ebooks aren't dying. But their domination has hit a speed bump

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[ Stuff | 2017-05-11 00:00:00 UTC ]
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The Essex Serpent crowned British Book Awards' Book of the Year

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[ The Bookseller | 2017-05-09 00:00:00 UTC ]
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Richard Roxburgh and Margaret Pomeranz join fight against Fairfax cuts – video

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[ The Guardian | 2017-05-08 00:00:00 UTC ]
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Pontas marks 25 years as a home for writers worldwide

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[ The Bookseller | 2017-05-05 00:00:00 UTC ]
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Wales Book of the Year set for autumn

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[ The Bookseller | 2017-05-05 00:00:00 UTC ]
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S&S and HC celebrate Philippa Gregory's 30-year career

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[ The Bookseller | 2017-05-04 00:00:00 UTC ]
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‘The audience there is huge’: A guide to the most popular publisher Facebook video hacks

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[ Digiday | 2017-05-02 00:00:00 UTC ]
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25 Years Later, Berrett-Koehler Gets Digital

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[ Publishers Weekly | 2017-04-28 00:00:00 UTC ]
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Sales Jump in Boom Year for U.K. Publishing

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[ Publishers Weekly | 2017-04-28 00:00:00 UTC ]
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[ Publishers Weekly | 2017-04-27 00:00:00 UTC ]
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The Literary Consultancy's Rebecca Swift dies

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[ The Bookseller | 2017-04-21 00:00:00 UTC ]
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