Gravity Global, a B2B mini-holding company, is on the acquisition trail, looking to add new practices such as account-based marketing and digital content creation to its roster. The post Why this B2B agency group is adding account-based marketing expertise to its roster appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2022-06-15 09:30:00 UTC ]
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Premium publishers have been pushing the idea of selling ads based on attention time, saying that the longer people spend on a site, the more value there is for advertisers. But some ad buyers aren’t biting. Too few publishers are selling this way. For some advertisers, the goal isn’t to be in... Continue reading at Digiday
[ Digiday | 2015-07-10 00:00:00 UTC ]
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Emmanuel Roman, the c.e.o. of the Man Group, sponsor of the Man Booker Prize, has joined the board of directors of Penguin Random House. Roman will act as an independent director. He has served as c.e.o. of the London-based Man Group since 2013. As well as a career in investment, Roman has... Continue reading at The Bookseller
[ The Bookseller | 2015-07-10 00:00:00 UTC ]
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A few years ago, Foursquare, Yelp and Groupon seemed to be booming with brands and consumers, painting a pretty lucrative picture of the future of local advertising. Fast-forward to today—Yelp is reportedly up for sale, Foursquare's growth has stalled, and the daily-deal market has burned out. ... Continue reading at AdWeek
[ AdWeek | 2015-07-07 00:00:00 UTC ]
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The Walker Books Group has appointed Lucy Pleydell-Pearce as senior group and intercompany sales manager. She joins Walker from Templar Books, where she was foreign rights manager. Pleydell-Pearce, who will take up the role 6th July, will manage the inter-company sales flow for books... Continue reading at The Bookseller
[ The Bookseller | 2015-07-03 00:00:00 UTC ]
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Social network already has 4bn views a day of its native clips, but helping their creators to make money is its next ambitionVideos uploaded directly to Facebook are watched more than 4bn times a day according to the social network. Now it wants their uploaders to be able to make money from... Continue reading at The Guardian
[ The Guardian | 2015-07-02 00:00:00 UTC ]
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The tech giant is targeting YouTube's clients with a new ad revenue sharing program for video publishers.Facebook has just made another change to its burgeoning video advertising business. Effective today, Facebook is testing out sharing video ad revenue with video partners. The move is similar... Continue reading at Fast Company
[ Fast Company | 2015-07-02 00:00:00 UTC ]
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Facebook's shiny logo isn't all that's new for the social network today: The outfit's also announced how it plans to split video ad revenue with publishers. Like YouTube, Facebook will give content creators 55 percent of ad revenue and keep the rest,... Continue reading at Engadget
[ Engadget | 2015-07-02 00:00:00 UTC ]
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Led by increases in the book trade, 2014 sales of graphic novels and periodical comics in North America rose in every sales channel except the newsstand, where sales of periodical comics declined. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-01 00:00:00 UTC ]
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E L James’ Grey had its second straight 300,000-plus weekly print sale—pushing the book's combined UK ebook and physical sales over the 1 million unit mark—while the overall British print books market has experienced its first half-year rise in seven years. Continue reading at The Bookseller
[ The Bookseller | 2015-07-01 00:00:00 UTC ]
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Morag O'Brien is joining the Sophie Hicks Agency as foreign rights director. O’Brien, former foreign rights director at Ed Victor Ltd, will take on the role on the 1st September. Hicks set up her eponymous agency in 2014 after also leaving Ed Victor. Her authors include Eoin Colfer and Emerald... Continue reading at The Bookseller
[ The Bookseller | 2015-06-30 00:00:00 UTC ]
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Print advertisers cut 8.7 percent of spending. The post Magazine Ad Spend Down In Q1 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-06-30 00:00:00 UTC ]
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Bonnier Publishing has acquired Lincolnshire-based commercial fiction publisher Totally Entwined Group for an undisclosed sum. Bonnier is acquiring the whole company and its imprints Totally Bound Publishing (romance), Pride Publishing (LGBTQI fiction), Finch Books (YA), Evidence Press... Continue reading at The Bookseller
[ The Bookseller | 2015-06-27 00:00:00 UTC ]
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Olma Media Group is one of the most rapidly expanding publishing houses in Russia. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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Albin Michel is one of France’s leading literary and educational publishers, and has been honored by the country’s highest literary awards. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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The Klett Group is Germany’s leading private provider of educational and continued education services, with 56 subsidiaries at 34 locations in 14 countries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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After Facebook convinced publishers to go all-in on exclusive content with Instant Articles, it hopes advertisers will do the same. In a presentation at Cannes Lions this week, Facebook's chief product officer Chris Cox showed ad buyers mock-ups of a new mobile format that takes over a screen... Continue reading at AdWeek
[ AdWeek | 2015-06-26 00:00:00 UTC ]
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China Publishing Group Corporation (CPG) is a large-scale trade and professional publishing group covering print and digital publishing, copyright transactions, and book import and export with publication as its core business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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Profits at global publishing company The Quarto Group rose 26% in 2014, with profits in the UK growing 24%. In a statement filed with Companies House, Quarto said adjusted profit before tax totalled $12.1m (£7.7m) last year. Revenues were up 2% compared to 2013 to $172.6m (£110m). Continue reading at The Bookseller
[ The Bookseller | 2015-06-26 00:00:00 UTC ]
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Relx Group is a provider of information solutions for professionals in many industries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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Perseus Book Group was founded in 1996 by venture capitalist Frank Pearl. It is an independent company that represents independent publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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