Among former Informa, Penton and UBM executive Paul Miller's early initiatives after taking over as CEO of Questex late in 2018 was a reorganization of the company's media and events properties, reducing the number of divisions in the portfolio in an effort to foster more cross-brand collaboration and, ideally, open up new opportunities for brands that were already serving adjacent markets, such as travel and hospitality or beauty and wellness. In the year that followed, Questex—and Miller and chief marketing officer, Kate Spellman, in particular—have increasingly emphasized the "experience economy" as the lens through which the company plans to pursue both organic growth and acquisitions, including the trio of conferences and related publications it purchased from Informa plc at the end of 2019. As Miller articulated it in December, he observed that all of the company's served markets shared a common theme of "helping people live longer and live better"—a broad concept, certainly, but one that Miller believes puts the Questex portfolio at an advantageous position as he anticipates more businesses in its served markets embracing the customer experience as a greater differentiator than pricing or product features. This week, Questex made the new strategy official, rolling out an updated corporate branding and website and organizing its verticals into three buckets: "Live better" (its hospitality, travel and wellness brands), "Live longer" (life science and healthcare) and... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-02-27 19:00:10 UTC ]
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With the recent outing of Elena Ferrante's identity grabbing headlines, her American publisher, Europa Editions, is mounting a timely celebration to push two new books by the bestselling Italian author. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-07 00:00:00 UTC ]
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After 20 years in publishing, Don Weise is working with Charlesbridge to rebrand and reimagine its adult imprint. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-23 00:00:00 UTC ]
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To promote Don Easton's latest book, Dundurn Press is releasing one of his previous titles for free on Wattpad. Can it produce new buyers? The post Marketing Experiment: A Canadian Publisher Spins an Old Title on a New Platform appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-09-19 00:00:00 UTC ]
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360i chairman Bryan Wiener believes publishers shouldn't try to compete head on with Google and Facebook. Instead, they should see what opportunities there are to seize in a large, growing market that Google and Facebook aren't focused on. One place to start is by cleaning up their sites from... Continue reading at Digiday
[ Digiday | 2016-08-16 00:00:00 UTC ]
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The rise of multiple platforms and screen sizes, along with the scary adoption of ad blocking, has publishers obsessing over user experience. Publishers including Mic, The Atlantic and Slate are hiring UX specialists while putting testing on steroids. Beyond ad blocking, the hope is that a... Continue reading at Digiday
[ Digiday | 2016-07-18 00:00:00 UTC ]
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Actissia, which owned the Chapitre chain of 57 bookshops in France that collapsed in 2013, is back on track, according to Adrian Diaconu, who bought the company a year ago and took over as chairman in February. Continue reading at The Bookseller
[ The Bookseller | 2016-06-29 00:00:00 UTC ]
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Expect to see more pictures of your friends' pets and wedding announcements from extended family members in your Facebook news feed in the coming weeks. And expect to see less news. In yet another blow to publishers that have spent years building audiences to build traffic and revenue, the... Continue reading at AdWeek
[ AdWeek | 2016-06-29 00:00:00 UTC ]
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13 international book fair directors gathered in Mexico to discuss their progress and evolving viewpoints on the industry and its trade events. The post Sharing Experience, Expectations: Book Fair Directors Meet in Mexico appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-06-24 00:00:00 UTC ]
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For the past year or so, Facebook has conditioned advertisers and publishers to create video that can be understood without sound, as more clips that play automatically (and silently) when users scroll fill news feeds. With 100 million hours of video viewed every day and the explosion of... Continue reading at AdWeek
[ AdWeek | 2016-06-20 00:00:00 UTC ]
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'Things are not going to stop changing,' Ingenta's Randy Petway told Monday's Rights Conference audience. And that means new urgency around effective rights management. The post ‘Starting To Hit the Wall’: A Conference Focuses on Publishing Rights appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-06-14 00:00:00 UTC ]
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'Ebooks are essentially Web sites in wrappers. So what happens if you take the wrappers off?' One answer lies in the layered reading world of Strata, a digital storytelling project from Penguin Random House and a host of collaborators led by Dan Franklin. The post ‘Experiences and Story’: PRH’s... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-05-27 00:00:00 UTC ]
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This year’s Making Information Pay conference will feature presentations on community outreach, consumer data privacy, accessible publishing practices and diversity in the workplace. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-18 00:00:00 UTC ]
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Authors are basically storytellers who do their thing on the printed page (or on your favorite electronic device), instead of around the kitchen table or wherever people gather to swap stories. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-14 00:00:00 UTC ]
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Opportunities and challenges in Poland's publishing market are under discussion this week at BookExpo America, in the wake of a decision against fixed pricing there. The post At BEA: Poland’s Publishing Industry Is the Market Focus in Chicago appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-05-12 00:00:00 UTC ]
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Janetta Otter-Barry, the founder of independent publisher Otter-Barry Books, is hoping to publish new voices in children’s poetry with her new list. Continue reading at The Bookseller
[ The Bookseller | 2016-04-29 00:00:00 UTC ]
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Irish startup Writing for Tiny allows users to create personalized books with characters of all sizes and colors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-15 00:00:00 UTC ]
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Female-oriented publishing giant signs agreements with viral video brand Whats Up Parents and independent mag GFF: Gluten-Free Forever. The post Meredith Inks Two More Millennial-Focused Partnerships appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-04-08 00:00:00 UTC ]
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Ann-Janine Murtagh, executive publisher at HarperCollins Children’s Books, said her business is on track to expand its picture book publishing, including a new collaboration between renowned illustrators Sir Quentin Blake and Emma Chichester Clark, entitled Three Little Monkeys. Continue reading at The Bookseller
[ The Bookseller | 2016-04-06 00:00:00 UTC ]
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Sphere has signed a “charming second chance love story” by Sue Watson which the publisher has said will be a “focus title” for the company at London Book Fair. Continue reading at The Bookseller
[ The Bookseller | 2016-04-01 00:00:00 UTC ]
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Earlier this month, InStyle launched its first sweepstakes in partnership with Pinterest. The spring-themed contest is part of the magazine's push to focus on the platform, as it's the only one whose followers continue to grow, 22 percent year over year. "Our other social platforms are maxed... Continue reading at Digiday
[ Digiday | 2016-03-25 00:00:00 UTC ]
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