Among former Informa, Penton and UBM executive Paul Miller's early initiatives after taking over as CEO of Questex late in 2018 was a reorganization of the company's media and events properties, reducing the number of divisions in the portfolio in an effort to foster more cross-brand collaboration and, ideally, open up new opportunities for brands that were already serving adjacent markets, such as travel and hospitality or beauty and wellness. In the year that followed, Questex—and Miller and chief marketing officer, Kate Spellman, in particular—have increasingly emphasized the "experience economy" as the lens through which the company plans to pursue both organic growth and acquisitions, including the trio of conferences and related publications it purchased from Informa plc at the end of 2019. As Miller articulated it in December, he observed that all of the company's served markets shared a common theme of "helping people live longer and live better"—a broad concept, certainly, but one that Miller believes puts the Questex portfolio at an advantageous position as he anticipates more businesses in its served markets embracing the customer experience as a greater differentiator than pricing or product features. This week, Questex made the new strategy official, rolling out an updated corporate branding and website and organizing its verticals into three buckets: "Live better" (its hospitality, travel and wellness brands), "Live longer" (life science and healthcare) and... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-02-27 19:00:10 UTC ]
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The seventh annual Publishing for Digital Minds Conference kicked off the London Book Fair, with the main exhibits officially opening on Tuesday. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-13 00:00:00 UTC ]
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In his opening speech, Elsevier chairman Y. S. Chi emphasized the need to regard industry changes as opportunities instead of threats or diversions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-24 00:00:00 UTC ]
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Magazine publisher Meredith succeeds focusing on family, home, health information for women Continue reading at ABC News
[ ABC News | 2015-03-20 00:00:00 UTC ]
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Networking often feels like using people as a means to an end. A better strategy is to lead with giving rather than taking.Networking can, at times, feel downright slimy. How many times have you dragged yourself to a conference or a business mixer only to be confronted by a guy with slick hair... Continue reading at Fast Company
[ Fast Company | 2015-03-06 00:00:00 UTC ]
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Facebook was a focus of the first day of the IPG spring conference in Chipping Norton yesterday (4th March), which saw Perseus reveal the inside story on having a book selected for the Facebook Book Club, while publishers told they are "too nice" and need to develop more attitude if they are to... Continue reading at The Bookseller
[ The Bookseller | 2015-03-06 00:00:00 UTC ]
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Elena Poniatowska, winner of the Cervantes Prize 2014, and critic and essayist Enrique Krauze will be headlining Mexico’s Market Focus Cultural Programme for this year’s London Book Fair. Continue reading at The Bookseller
[ The Bookseller | 2015-02-20 00:00:00 UTC ]
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Although radical Islam dominates the headlines, it represents only a tiny fraction of the world’s estimated 1.6 billion Muslims. That deep global diversity figures into several forthcoming titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-06 00:00:00 UTC ]
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Macmillan and Southbank Centre have teamed up to put on an immersive theatre production to celebrate the 150th anniversary of Lewis Carroll’s Alice’s Adventures in Wonderland. As part of the Imagine Children’s Festival, sponsored The Book People, which takes place from Monday 9th February to... Continue reading at The Bookseller
[ The Bookseller | 2015-02-06 00:00:00 UTC ]
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Computers are both a blessing and a curse when it comes to getting work done. They make it so much more efficient to create the next great novel or balance the books than doing the same task on paper. But they are also a distraction machine, tempting us with Netflix streaming, Facebook, YouTube,... Continue reading at PC World
[ PC World | 2015-01-30 00:00:00 UTC ]
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Google is looking to experiment with a "buy now" button that would allow browsers to shop directly through the search engine, without having to visit a retailer's own website. According to a report in the Wall Street Journal, the search giant is seeking to compete directly with Amazon, which... Continue reading at The Bookseller
[ The Bookseller | 2014-12-17 00:00:00 UTC ]
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By David Saabye Sometimes it's the little ideas that make a big difference. Magazine publishers have focused on many "big" ideas in recent decades, which have manifested in such projects as News Corp.'s The Daily... Continue reading at Publishing Executive
[ Publishing Executive | 2014-12-02 00:00:00 UTC ]
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The Sharjah International Book Fair is focused on forging cultural connections and fighting Muslim extremism through books. The post Sharjah: A Book Fair Focused on Cultural Connections appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-11-12 00:00:00 UTC ]
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The Commons Culture, Media and Sport Committee has told Arts Council England to move faster in correcting its "clear arts funding imbalance in favour of London". However ACE chair Sir Peter Bazalgette has argued for more money to help that process, saying that it is difficult for ACE to act... Continue reading at The Bookseller
[ The Bookseller | 2014-11-05 00:00:00 UTC ]
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A team at MIT has begun work on microscopic bacteria-like robot which can be injected into the human body.MIT researchers are researching robotic bacteria that walk through human bodies that could help deliver drugs to different organs and even detect tumors. In a journal article published in... Continue reading at Fast Company
[ Fast Company | 2014-10-24 00:00:00 UTC ]
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As smartphones continue to erode sales of cameras and equipment, traditional brands are building digital platforms that double as marketing assets. Today, Canon launched the multi-year "See Impossible" campaign, shifting the marketing focus away from products and onto customers' stories. ... Continue reading at AdWeek
[ AdWeek | 2014-10-07 00:00:00 UTC ]
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Brazil is the country of honor at the Göteborg Book Fair and a trio of Brazilian authors reflect on having had their work promoted overseas these past several years. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-09-30 00:00:00 UTC ]
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Brick Lane continues to be a home of creativity, with the launch of independent publisher Brick... Continue reading at The Bookseller
[ The Bookseller | 2014-09-12 00:00:00 UTC ]
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On September 2, three candidates for New York’s 52nd Assembly District held a debate in Brooklyn Heights. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-12 00:00:00 UTC ]
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New research shows how hard it is to drive app downloads and why news publishers should be focusing more on their mobile websites and social distribution. The post Publishers: Ditch your apps; focus on mobile Web appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-08-25 00:00:00 UTC ]
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American author R.J. Huenke discusses his efforts to publish his new novel Cyberwar through Spanish self-publishing crowd-sourcing service Pentian. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-08-25 00:00:00 UTC ]
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