Every so often I land on Amazon.com and notice the homepage has changed. Instead of seeing my usual browsing history, the latest Kindle, or some other carefully tailored offers, I find a letter from Jeff Bezos. A couple of months ago, Jeff wrote to me on a scroll and announced, “Dear Muggles,” in which he explained that the Harry Potter series would now be available to me for free in the Kindle Owner’s Lending Library. On today’s visit, Jeff’s telling me that Amazon Prime is celebrating its 7th anniversary and what a success the program has been. And he’s right. It’s possibly the best $79 per year I’ve ever spent. Free two-day Shipping on nearly everything I buy, instant streaming of thousands of movies and TV shows, and the ability to borrow books on my Kindle. But why is Jeff always talking to me? What’s with all these personal appeals from the creator of the world’s largest online retailer? Here’s why: In my work with online community owners, I often talk about the three Cs of customer retention: content, community, and character. It's the third that often confuses people. What does character have to do with customer retention or building brand loyalty? Character is really about positioning. In their classic book, Positioning, Al Reis and Jack Trout demonstrated that most people will only remember a few things about you or your company. The takeaway is that you can either decide what those few key things will be, or let the market decide. In other words, you... Continue reading at 'Fast Company'
[ Fast Company | 2012-08-30 00:00:00 UTC ]
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Jeff Kinney will speak to children in Newcastle and Edinburgh this autumn as part of an international tour to promote the next title in the Wimpy Kid series. Continue reading at The Bookseller
[ The Bookseller | 2018-10-19 00:00:00 UTC ]
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At Frankfurt's annual CEO Talk, Macmillan CEO John Sargent took questions from journalists on 'Fire and Fury,' Rowohlt, and other topics. The post CEO Talk: Sargent on Rowohlt and ‘Fire and Fury’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-10-11 00:00:00 UTC ]
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Trying something new isn’t always within the fabric of publishers, especially if they’re unsure of the results. In the final day of the 2018 Folio: Show, speakers highlighted how fighting through these moments of discomfort with a new brand, platform, or strategy can lead to more loyal readers... Continue reading at Folio Magazine
[ Folio Magazine | 2018-10-11 00:00:00 UTC ]
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At 10:30 a.m. daily, join us on the International Stage, Hall 5.1 (A128), for talks on the industry and subscriptions, publishing and politics, and augmented reality at its most practical. By Porter Anderson, Editor-in-Chief | @Porter_Anderson Your Morning Break With Newsmakers hile at... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-10-10 00:00:00 UTC ]
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Mega church pastor Andy Stanley is taking a closer look at the foundation of the Christian faith, reminding readers that the Bible is the product of the church, and not vice versa. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-10-10 00:00:00 UTC ]
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In his new book, the acclaimed author of 'The Master Switch: The Rise and Fall of Information Empires,' explains why a return to trust-busting is essential for American democracy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-10-10 00:00:00 UTC ]
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Adweek’s CEO is implementing a culture of innovation and entrepreneurship to drive the brand in becoming an industry educator. Over the past two years, Jeff Litvack has worked to diversify and strengthen Adweek’s revenue stream, while developing a staff of hand-selected, self-motivators. By... Continue reading at Folio Magazine
[ Folio Magazine | 2018-09-26 00:00:00 UTC ]
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Yuval Noah Harari is addressing 300 schoolchildren this month on pressing issues facing their generation at a free event hosted by Russell Brand. Continue reading at The Bookseller
[ The Bookseller | 2018-09-22 00:00:00 UTC ]
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They might seem like strange bedfellows, but sex is at the core of religious teachings—and as the culture shifts, so do church teachings and the books about them. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-21 00:00:00 UTC ]
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We spoke to Melissa Cummings-Quarry, co-founder of the Black Girls Book Club, about the club's plans for the future and thoughts on diversity in the publishing industry. Continue reading at The Bookseller
[ The Bookseller | 2018-09-20 00:00:00 UTC ]
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Government Executive Media Group is in the midst of an ongoing evolution. Once a traditional b2b publisher with print editions, it's now a digital-only organization with a number of innovative products. Its business model doesn't support user-based revenue and instead focuses in other areas,... Continue reading at Folio Magazine
[ Folio Magazine | 2018-09-19 00:00:00 UTC ]
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Headline has acquired Gmorning, Gnight!, a book sharing the best motivational pep talks from the creator of the musical "Hamilton", Lin-Manuel Miranda. Continue reading at The Bookseller
[ The Bookseller | 2018-09-14 00:00:00 UTC ]
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We sit down with the author and librarian about his new book, 'Fake News, Propaganda, and Plain Old Lies,' and ask why it’s more important than ever to consider the source. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-14 00:00:00 UTC ]
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PW talks with Tara Walker, v-p and publisher at Penguin Random House Canada Young Readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-14 00:00:00 UTC ]
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British author John Gray criticizes the modern atheist movement for replacing God with human beings and puts forward his view of what a true atheist ought to be in his new book, ‘Seven Types of Atheism.’ Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-12 00:00:00 UTC ]
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Praised for his handling of Trump's attempt to 'intimidate a publisher', Macmillan CEO John Sargent will speak at the Frankfurter Buchmesse this year. The post Macmillan’s John Sargent Is Featured at Frankfurter Buchmesse’s CEO Talk appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-08-28 00:00:00 UTC ]
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In her first work of historical fiction, bestselling author Patti Callahan explores the life and love of Joy Davidman, the wife of C.S. Lewis. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-24 00:00:00 UTC ]
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In her follow-up to ‘Woman Most Wild,’ Danielle Dulsky encourages female readers to reconnect with nature and rediscover their instinctive womanhood in ‘The Holy Wild.’ Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-21 00:00:00 UTC ]
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Jeff Tweedy, the alternative country pioneer and frontman of the band Wilco, has written a memoir that's slated for release in November. Tweedy's "Let’s Go (So We Can Get Back): A Memoir of Recording and Discording With Wilco, Etc." is scheduled for publication on Nov. 13 by Dutton. In a news... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-08-14 00:00:00 UTC ]
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English professor Karen Swallow Prior draws inspiration from both literature and Christian virtues to encourage readers to learn about themselves and the world. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-08 00:00:00 UTC ]
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