Every so often I land on Amazon.com and notice the homepage has changed. Instead of seeing my usual browsing history, the latest Kindle, or some other carefully tailored offers, I find a letter from Jeff Bezos. A couple of months ago, Jeff wrote to me on a scroll and announced, “Dear Muggles,” in which he explained that the Harry Potter series would now be available to me for free in the Kindle Owner’s Lending Library. On today’s visit, Jeff’s telling me that Amazon Prime is celebrating its 7th anniversary and what a success the program has been. And he’s right. It’s possibly the best $79 per year I’ve ever spent. Free two-day Shipping on nearly everything I buy, instant streaming of thousands of movies and TV shows, and the ability to borrow books on my Kindle. But why is Jeff always talking to me? What’s with all these personal appeals from the creator of the world’s largest online retailer? Here’s why: In my work with online community owners, I often talk about the three Cs of customer retention: content, community, and character. It's the third that often confuses people. What does character have to do with customer retention or building brand loyalty? Character is really about positioning. In their classic book, Positioning, Al Reis and Jack Trout demonstrated that most people will only remember a few things about you or your company. The takeaway is that you can either decide what those few key things will be, or let the market decide. In other words, you... Continue reading at 'Fast Company'
[ Fast Company | 2012-08-30 00:00:00 UTC ]
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Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.What people are talking about today: On Saturday, Fiat Chrysler... Continue reading at Advertising Age
[ Advertising Age | 2018-07-23 00:00:00 UTC ]
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Publishers need to speak up and champion reading in the face of the erosion of the book stock in England’s public libraries, says Tim Coates. Continue reading at The Bookseller
[ The Bookseller | 2018-07-18 00:00:00 UTC ]
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Naming issues on which 'we are in almost complete alignment,' the UK's author-advocacy organization and revenue collection agency lay out talking points to the Publishers Association in an open letter. It's a new call 'to give everyone a bigger share of the pie." The post How Much Do Writers... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-07-09 00:00:00 UTC ]
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Jacqueline Bussie discusses the message of inclusion in her book ‘Love Without Limits,’ and why she parted ways with her original Christian publisher over it. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-13 00:00:00 UTC ]
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Christine Caine is following up on her 2016 bestseller ‘Unashamed’ with a reflection on life’s unpredictable events and resilient faith in ‘Unexpected.’ Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-13 00:00:00 UTC ]
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Russian children's publisher Clever Media Group is looking to publish English-language titles in US and Canadian markets this autumn, accelerating its international expansion plans. The post Russia’s Clever Media Group Now Talking of September for North American Launch appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-06-13 00:00:00 UTC ]
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SERIES Taken Mills (Clive Standen) tries to save his cousin from members of an underworld syndicate in a new episode of the series based on the Liam Neeson action franchise. Jennifer Beals and Adam Goldberg also star. 8 p.m. NBC The Crossing The now-canceled science fiction drama, about a group... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-06-09 00:00:00 UTC ]
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Four sci-fi authors—Charlie Jane Anders, Seth Dickinson, S.L. Huang, and V.E. Schwab—will appear in not one but two panel discussions. Riffing on the panel titles, we asked them how reality, identity, and fearless female characters influence their work. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-02 00:00:00 UTC ]
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Cartoonist Ellen Forney is publishing 'Rock Steady: Brilliant Advice from My Bipolar Life,' a sequel to her 2012 graphic memoir about bipolar disorder, that is a personal guide with detailed practical advice on coping with mood disorders. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-21 00:00:00 UTC ]
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Welcome to the books newsletter! I’m Carolyn Kellogg, L.A. Times books editor, and this is what’s going on in books this week. THE BIG STORY William T. Vollmann writes big, ambitious journalism — books about poverty, violence, the history of North America — and now, climate change. “Carbon... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-05-12 00:00:00 UTC ]
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Google Assistant may have debuted as a bonus feature in the company’s ho-hum Allo messaging app, but it’s been on a roll ever since. The AI helper is now embedded in more than 500 million devices worldwide, Google revealed Tuesday during its annual I/O developer conference keynote. The company... Continue reading at PC World
[ PC World | 2018-05-09 00:00:00 UTC ]
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Time Warner Inc.’s chief executive testified Wednesday that the government’s assertions that AT&T Inc. wanted to buy the company to use its programming as leverage over distributors “makes no sense” because it would limit viewership. “I think it’s ridiculous. It’s not how this works,” Jeff... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-04-18 00:00:00 UTC ]
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Faber is to publish the memoir of Chris Frantz, one of the members of seminal post-punk band Talking Heads. Continue reading at The Bookseller
[ The Bookseller | 2018-04-11 00:00:00 UTC ]
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We spoke to the "Salinger of the Snapchat generation" Sally Rooney, following her shortlisting for the 2018 Dylan Thomas Prize. Continue reading at The Bookseller
[ The Bookseller | 2018-03-30 00:00:00 UTC ]
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Bonnier Publishing is restructuring its business in Australia "in response to changing market conditions". Continue reading at The Bookseller
[ The Bookseller | 2018-03-28 00:00:00 UTC ]
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Hachette Children’s Group has sold Enid Blyton into a 42nd language and is “on track” to hit 50 languages in two years’ time. Continue reading at The Bookseller
[ The Bookseller | 2018-03-27 00:00:00 UTC ]
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Tyson has been writing for general audiences for more than 20 years—but his latest book, 'Astrophysics for People in a Hurry,' is his first runaway bestseller. And he thinks he knows why. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-16 00:00:00 UTC ]
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Nafkote Tamirat, author of the debut novel 'The Parking Lot Attendant,' talks with her editor, Caroline Zancan, about the editing process. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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Jeff Serena, publisher of Voyageur Press, an imprint of the Quarto Group, died February 15 after a 15-month battle with stomach cancer. He was 62 Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-21 00:00:00 UTC ]
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It's been six months since Facebook rolled out Facebook Watch, its vertical featuring original series from dozens of publishers and companies like Discovery Communications, Hearst and Quartz. However, of the 50-some shows that were part of Watch's initial launch, only a handful of series have... Continue reading at AdWeek
[ AdWeek | 2018-02-21 00:00:00 UTC ]
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