Every so often I land on Amazon.com and notice the homepage has changed. Instead of seeing my usual browsing history, the latest Kindle, or some other carefully tailored offers, I find a letter from Jeff Bezos. A couple of months ago, Jeff wrote to me on a scroll and announced, “Dear Muggles,” in which he explained that the Harry Potter series would now be available to me for free in the Kindle Owner’s Lending Library. On today’s visit, Jeff’s telling me that Amazon Prime is celebrating its 7th anniversary and what a success the program has been. And he’s right. It’s possibly the best $79 per year I’ve ever spent. Free two-day Shipping on nearly everything I buy, instant streaming of thousands of movies and TV shows, and the ability to borrow books on my Kindle. But why is Jeff always talking to me? What’s with all these personal appeals from the creator of the world’s largest online retailer? Here’s why: In my work with online community owners, I often talk about the three Cs of customer retention: content, community, and character. It's the third that often confuses people. What does character have to do with customer retention or building brand loyalty? Character is really about positioning. In their classic book, Positioning, Al Reis and Jack Trout demonstrated that most people will only remember a few things about you or your company. The takeaway is that you can either decide what those few key things will be, or let the market decide. In other words, you... Continue reading at 'Fast Company'
[ Fast Company | 2012-08-30 00:00:00 UTC ]
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Tavis Smiley was to narrate a stage production based on “Death of a King,” his 2014 book written with David Ritz. The touring show was canceled after accusations of sexual misconduct against Mr. Smiley. Continue reading at The New York Times
[ The New York Times | 2017-12-14 00:00:00 UTC ]
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Foreign rights experts gathered during this week's GKC conference for a discussion of some of the areas of recent growth within the children's market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-07 00:00:00 UTC ]
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The Graywolf Press executive editor’s authors have had a remarkable run of being nominated for—and winning—some of literature's biggest awards, all the way up to the Nobel. It seems as if everything Shotts acquires turns to gold. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-01 00:00:00 UTC ]
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The 'new influencers,' a panel in Montréal's professional program asserted, are the ones who can reach consumer-readers where they live. The post Talking About the ‘New Influencers’: Social Media Specialists and Canadian Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-11-27 00:00:00 UTC ]
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'We trust that the European Commission will take the specific nature of the (ebook) sector into account," says the Börsenverein' Jessica Sänger. The post European Booksellers Cheer as Digital Market Talks on Ebooks and Geo-Blocking appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-11-26 00:00:00 UTC ]
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Nearly 10,300 scholars gathered in Boston from Nov. 18-21 for the annual meetings of the American Academy of Religion (AAR) and the Society of Biblical Literature (SBL), marking an almost 8.5% increase in attendance from last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-22 00:00:00 UTC ]
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Ahead of the theatrical release of ‘Star Wars: The Last Jedi’ on Dec. 15, the founder of the U.K.-based Church of Jediism discusses the challenges and appeal of the Jedi-based faith in his book, ‘Becoming the Force.’ Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-22 00:00:00 UTC ]
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U.S. Atty. Gen. Jeff Sessions, during questioning at a congressional hearing Tuesday, sidestepped questions about whether President Trump’s vitriol toward CNN was factoring into the Department of Justice’s review of a mammoth media merger. AT&T is trying to buy Time Warner Inc. — which owns... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-11-15 00:00:00 UTC ]
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The AASL president shares his enthusiasm for this weekend's National Conference, and his vision for the organization. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-03 00:00:00 UTC ]
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Bartender Jim Meehan of PDT bar and book fame took off time from his newly opened bar in Chicago’s West Loop, Prairie School, to talk about being a spirits nerd and his newly released "Meehan’s Bartender Manual." Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-18 00:00:00 UTC ]
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Tamara Mcfarlane, the owner of award-winning indie bookshop Tales on Moon Lane, has signed a three-book deal with kids’ publisher Troika. Continue reading at The Bookseller
[ The Bookseller | 2017-10-13 00:00:00 UTC ]
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The politics and practicalities of children’s bookselling took center stage at the New Atlantic Independent Booksellers Association gathering in Cherry Hill, N.J., from October 6–8. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-12 00:00:00 UTC ]
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Defending freedom to publish, Frankfurt's CEO Talk featured Simon & Schuster CEO Carolyn Reidy and Albin Michel VP Guillaume Dervieux. The post Frankfurt CEO Talk: Defending Freedom to Publish and Role of Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-10-12 00:00:00 UTC ]
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In his new book, 'World Without Mind: The Existential Threat of Big Tech', former New Republic editor Franklin Foer offers a powerful critique of Silicon Valley. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-11 00:00:00 UTC ]
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Bestselling author and family physician Joel Fuhrman calls on Americans to give up fast food and processed food, as he lays out the benefits of a nutrient-dense, plant-rich, or nutritarian, diet, which can reverse heart disease, diabetes, and cancer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-04 00:00:00 UTC ]
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La Martinière Groupe, the French parent company of Abrams, is in discussions to merge with fellow French publisher Média‐Participations. The two companies said that they expect to come to an agreement "in the coming months." Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-22 00:00:00 UTC ]
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Wilson, who manages Rose's Bar and Grill in Brooklyn, discusses her latest cookbook, which is a companion to AMC's 'The Walking Dead,' and details how fans can make everything from deer stew to acorn cookies. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-20 00:00:00 UTC ]
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From its launch in 2001, Wikipedia—the Internet’s hugely popular, user-created free encyclopedia—was viewed with suspicion by reference publishers and librarians. But today, many publishers and librarians today are collaborating with Wikipedia, seeing it not as a threat, but as an ally that can... Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-15 00:00:00 UTC ]
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Yiddish expert Jeremy Dauber examines the nature of Jewish humor and its impact on Jewish history and culture, from rabbinic jokes in the Talmud to Jerry Seinfeld. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-13 00:00:00 UTC ]
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Catholic blogger Brandon Vogt is drawing on his extensive conversations with atheists to defend his faith in ‘Why I Am Catholic (and You Should Be Too).’ Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-21 00:00:00 UTC ]
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