Every so often I land on Amazon.com and notice the homepage has changed. Instead of seeing my usual browsing history, the latest Kindle, or some other carefully tailored offers, I find a letter from Jeff Bezos. A couple of months ago, Jeff wrote to me on a scroll and announced, “Dear Muggles,” in which he explained that the Harry Potter series would now be available to me for free in the Kindle Owner’s Lending Library. On today’s visit, Jeff’s telling me that Amazon Prime is celebrating its 7th anniversary and what a success the program has been. And he’s right. It’s possibly the best $79 per year I’ve ever spent. Free two-day Shipping on nearly everything I buy, instant streaming of thousands of movies and TV shows, and the ability to borrow books on my Kindle. But why is Jeff always talking to me? What’s with all these personal appeals from the creator of the world’s largest online retailer? Here’s why: In my work with online community owners, I often talk about the three Cs of customer retention: content, community, and character. It's the third that often confuses people. What does character have to do with customer retention or building brand loyalty? Character is really about positioning. In their classic book, Positioning, Al Reis and Jack Trout demonstrated that most people will only remember a few things about you or your company. The takeaway is that you can either decide what those few key things will be, or let the market decide. In other words, you... Continue reading at 'Fast Company'
[ Fast Company | 2012-08-30 00:00:00 UTC ]
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Simon & Schuster’s Carolyn Reidy and Albin Michel’s Guillaume Dervieux will be the speakers at the Frankfurt CEO Talk 2017 set for October 11 during the annual international fair. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-26 00:00:00 UTC ]
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PW's Louisa Ermelino reports on the robust book culture scene in and around the Glastonbury festival. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-21 00:00:00 UTC ]
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In 'What She Ate' (Viking, July), the culinary historian looks at six notable women, including Dorothy Wordsworth and Helen Gurley Brown, and their relationships with food. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-19 00:00:00 UTC ]
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Kenilworth Books' Tamsin Rosewell says hardback books sold at a heavy discount disadvantage independent booksellers. Continue reading at The Bookseller
[ The Bookseller | 2017-07-08 00:00:00 UTC ]
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Despite her outspokenness for the inclusion of LBGTQ people in the church, the bestselling author of ‘For the Love’ explains why she avoids political and cultural hot-button topics, preferring to gather women around common issues and struggles in her books instead. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-07 00:00:00 UTC ]
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Jennifer Rothschild’s latest book on how to talk to and about yourself debuted at #4 on our Religion Nonfiction Bestsellers list. Plus, Karen Kingsbury came in at #1 Religion Fiction with the newest installment to the Baxter Family series. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-07 00:00:00 UTC ]
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Food blogger Elettra Wiedemann discusses her new book, 'Impatient Foodie,' in which she aims to give home cooks shortcuts to the slow-food lifestyle. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-05 00:00:00 UTC ]
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Robinson Psychology has acquired Talk Yourself Better by the writer, stand-up comic and singer-songwriter of recent comedy single "Love Song for Jeremy Corbyn", Ariane Sherine. Continue reading at The Bookseller
[ The Bookseller | 2017-06-24 00:00:00 UTC ]
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News Corp., publisher of the Wall Street Journal and the Times of London, is holding "very advanced" discussions with Facebook about subscriptions to its content online, CEO Officer Robert Thomson said."I've been talking with Facebook's Mark Zuckerberg, exchanging thoughts, on how important it... Continue reading at Advertising Age
[ Advertising Age | 2017-06-22 00:00:00 UTC ]
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Joe Yonan, the editor of 'America: The Great Cookbook,' discusses the challenges of representing the American food scene, in all of its complexity diversity, in a single volume. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-21 00:00:00 UTC ]
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The outgoing president of the American Association of School Librarians discusses standout moments from her time in office and what may lie ahead for AASL members. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-16 00:00:00 UTC ]
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Neal talks with PW about leading the association in a period of change, internally and politically. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-16 00:00:00 UTC ]
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Atty. Gen. Jeff Sessions' testimony to the Senate Intelligence Committee hearing regarding the Russia probe on Tuesday took a brief turn toward the literary, with Sessions and a Republican senator referencing the work of several spy novelists. Sessions appeared before the committee to deny that... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-06-15 00:00:00 UTC ]
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Scottish independent Freight Books has revealed that it is "exploring the opportunity" to sell off the company. Continue reading at The Bookseller
[ The Bookseller | 2017-06-09 00:00:00 UTC ]
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In 'Two and Two' (Little, Brown, May), Bartholomew chronicles a childhood spent at the longest continuously operating bar in New York City, where his father was a bartender. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-07 00:00:00 UTC ]
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"But at some point, no matter how good your partial or rough draft is, you may also have to methodically test your novel—in all ways, from the structure down to the paragraph level." Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-02 00:00:00 UTC ]
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Smaller and quieter, this year's BookExpo hums with anticipation about a new marketing analytics tool meant to boost success on Amazon.com. The post BookExpo’s Trade Floor: Spacious, Smaller, and Talking About OptiQly appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-06-02 00:00:00 UTC ]
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The academic publishing and bookselling sectors are facing multiple calls to “talk up what you do” in the face of a changing political environment around higher education. Continue reading at The Bookseller
[ The Bookseller | 2017-05-27 00:00:00 UTC ]
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In her new book, 'The Evangelicals,' the historian and Pulitzer Prize-winning journalist explores how millennials are changing the face of the evangelical movement. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-18 00:00:00 UTC ]
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