Every so often I land on Amazon.com and notice the homepage has changed. Instead of seeing my usual browsing history, the latest Kindle, or some other carefully tailored offers, I find a letter from Jeff Bezos. A couple of months ago, Jeff wrote to me on a scroll and announced, “Dear Muggles,” in which he explained that the Harry Potter series would now be available to me for free in the Kindle Owner’s Lending Library. On today’s visit, Jeff’s telling me that Amazon Prime is celebrating its 7th anniversary and what a success the program has been. And he’s right. It’s possibly the best $79 per year I’ve ever spent. Free two-day Shipping on nearly everything I buy, instant streaming of thousands of movies and TV shows, and the ability to borrow books on my Kindle. But why is Jeff always talking to me? What’s with all these personal appeals from the creator of the world’s largest online retailer? Here’s why: In my work with online community owners, I often talk about the three Cs of customer retention: content, community, and character. It's the third that often confuses people. What does character have to do with customer retention or building brand loyalty? Character is really about positioning. In their classic book, Positioning, Al Reis and Jack Trout demonstrated that most people will only remember a few things about you or your company. The takeaway is that you can either decide what those few key things will be, or let the market decide. In other words, you... Continue reading at 'Fast Company'
[ Fast Company | 2012-08-30 00:00:00 UTC ]
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Every so often I land on Amazon.com and notice the homepage has changed. Instead of seeing my usual browsing history, the latest Kindle, or some other carefully tailored offers, I find a letter from Jeff Bezos. A couple of months ago, Jeff wrote to me on a scroll and announced, “Dear Muggles,”... Continue reading at Fast Company
[ Fast Company | 2012-08-30 00:00:00 UTC ]
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#business owners
I’m grateful to MacKenzie and to every other thoughtful reviewer who shares their perspectives on my book and on this remarkable story. – Bloomberg Businessweek reporter and Jeff Bezos biographer Brad Stone, responding to a one-star review of his new book from MacKenzie Bezos, Jeff Bezos’s wife.... Continue reading at AllThingsD
[ AllThingsD | 2013-11-05 00:00:00 UTC ]
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It’s a tale as old as time: a Brazilian writer sets her Kindle aside for a few weeks to work on her own novel, and when she goes back to get a little reading done, finds that the device has been infested with a horde of tiny white ants. “My virtual library had become a […] Continue reading at Literrary Hub
[ Literrary Hub | 2022-08-04 13:07:23 UTC ]
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After 27 years, Jeff Bezos, the entrepreneur who turned an online bookstore into one of the most powerful companies in the world, announced his plans to step down as Amazon CEO. In an email to employees on Tuesday, Bezos said the transition will come in Q3, at which point he will become... Continue reading at AdWeek
[ AdWeek | 2021-02-02 21:43:59 UTC ]
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An anthology of writings provides a glimpse into the mind of the Amazon founder. Continue reading at The Washington Post
[ The Washington Post | 2020-11-20 13:00:00 UTC ]
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If Jeff Bezos really wants make an impact, he should look to places where books aren't sold—but lent. Continue reading at Wired
[ Wired | 2017-08-09 00:00:00 UTC ]
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Twenty-three years ago, Jeff Bezos was selling books out of his garage. On Thursday, the Amazon chief executive at least temporarily dethroned Bill Gates as the richest person in the world. Following a 1.3% jump in Amazon.com Inc. shares Thursday morning, Bezos, 53, was worth as much as $91.3... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-07-27 00:00:00 UTC ]
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Few tech entrepreneurs have had the ability to imagine a future just beyond our reach, and to profoundly change how we live our lives. Steve Jobs and Mark Zuckerberg are two such stars, and Jeff Bezos, our Media Visionary for 2016, joins this constellation. From ecommerce and streaming video to... Continue reading at AdWeek
[ AdWeek | 2016-11-28 00:00:00 UTC ]
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Jeff Bezos, Amazon chief and owner of the Washington Post, isn't sure that services like paywalls and tiered subscriptions can work for publishers. During a wide-ranging panel at Vanity Fair's New Establishment Summit, Bezos talked about how he works with the Washington Post staff, as well as... Continue reading at AdWeek
[ AdWeek | 2016-10-21 00:00:00 UTC ]
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Bestselling author Jeff Goins believes we don't so much find the work we were born to do; we just begin moving so it can find us. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-13 00:00:00 UTC ]
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'The Kindle is trying to reduce friction for reading a whole book, and it’s working,' Amazon CEO Jeff Bezos said at a conference yesterday. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-12-04 00:00:00 UTC ]
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"I find way too many inaccuracies," MacKenzie Bezos writes in a critical Amazon.com review of a new book about the company her husband founded.The vast majority of the 45 Amazon.com customers who have reviewed Bloomberg Businessweek writer Brad Stone's new book, The Everything Store: Jeff Bezos... Continue reading at Fast Company
[ Fast Company | 2013-11-05 00:00:00 UTC ]
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Tales of ruthlessness in leadership and competition from Bloomberg Businessweek journalist Brad Stone's new book about Amazon. Continue reading at AllThingsD
[ AllThingsD | 2013-10-10 00:00:00 UTC ]
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Amazon founder Jeff Bezos has bought American newspaper the Washington Post for $250m (£... Continue reading at The Bookseller
[ The Bookseller | 2013-08-06 00:00:00 UTC ]
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Jeffrey Yamaguchi, Director of Digital Marketing at Abrams Books, talks about what today's book marketers need in their toolbox to execute successful advertising campaigns. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-15 00:00:00 UTC ]
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Jeff Bezos, in the U.K. to launch the Kindle Paperwhite and Amazon's Lending Library service, has told the BBC that his firm makes no money on its Kindles. "We make money from when people use our devices, not when people buy our devices," he told technology correspondent Rory Cellan-Jones. "That... Continue reading at Fast Company
[ Fast Company | 2012-10-12 00:00:00 UTC ]
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Get cozy with critters and find out what the animals are really thinking with these 10 fun manga with talking animals. Continue reading at Book Riot
[ Book Riot | 2023-04-14 10:34:00 UTC ]
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The world's leading financial scientist and a #1 international best-selling author lays out the importance of mastering money matters. (Sponsored.) Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-01 05:00:00 UTC ]
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‘In Universes,’ Emet North’s debut novel, explores queer love and the multiverse Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-12 04:00:00 UTC ]
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The community and access coordinator at the Iowa City Public Library discusses their experience on the front lines of one of the nation’s most intense legal and legislative battles over the freedom to read and the very real impact book banning campaigns have on the LGBTQ community. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-12 04:00:00 UTC ]
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