Every so often I land on Amazon.com and notice the homepage has changed. Instead of seeing my usual browsing history, the latest Kindle, or some other carefully tailored offers, I find a letter from Jeff Bezos. A couple of months ago, Jeff wrote to me on a scroll and announced, “Dear Muggles,” in which he explained that the Harry Potter series would now be available to me for free in the Kindle Owner’s Lending Library. On today’s visit, Jeff’s telling me that Amazon Prime is celebrating its 7th anniversary and what a success the program has been. And he’s right. It’s possibly the best $79 per year I’ve ever spent. Free two-day Shipping on nearly everything I buy, instant streaming of thousands of movies and TV shows, and the ability to borrow books on my Kindle. But why is Jeff always talking to me? What’s with all these personal appeals from the creator of the world’s largest online retailer? Here’s why: In my work with online community owners, I often talk about the three Cs of customer retention: content, community, and character. It's the third that often confuses people. What does character have to do with customer retention or building brand loyalty? Character is really about positioning. In their classic book, Positioning, Al Reis and Jack Trout demonstrated that most people will only remember a few things about you or your company. The takeaway is that you can either decide what those few key things will be, or let the market decide. In other words, you... Continue reading at 'Fast Company'
[ Fast Company | 2012-08-30 00:00:00 UTC ]
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The former ‘Guardian’ science editor uses science to make a case for a connection between psychological well-being and Buddhist spirituality in ‘Siddhartha’s Brain.’ Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-01 00:00:00 UTC ]
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Find out what’s happening in the religion and spirituality publishing industry following PW’s spring summit in New York City from March 14-15. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-23 00:00:00 UTC ]
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Adult romance-turned-YA author Jody Hedlund explains the importance of writing books for young people and how she weaves a clean, faith-focused story together with relationships and adventure. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-23 00:00:00 UTC ]
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We spoke with a number of Bologna-bound literary agents about the trends they’re seeing and the books they’re selling. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-11 00:00:00 UTC ]
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The most talked about presentation of yesterday's Digital Book World conference in New York came from Jonathan Taplin, director of the Annenberg Innovation Lab at the University of Southern California, who asked: “Is this tech revolution great for everybody or just a few at the top of the Forbes... Continue reading at The Bookseller
[ The Bookseller | 2016-03-10 00:00:00 UTC ]
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Deaver has written 37 novels, three collections of short stories, and dabbled in everything from folk music to an audio-only drama. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2016-03-09 00:00:00 UTC ]
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Raised in a secular household, Nicolaou shares her search for essential wisdom in churches, temples, mosques, and synagogues around the U.S. in ‘A None’s Story.’ Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-09 00:00:00 UTC ]
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Folio: chats with Brett Anderson, Robb Report editor-in-chief, about the growing affluent audience and maintaining a successful print title in the digital age. The post The Folio: Q&A: Talking Luxury Publishing with Robb Report Editor Brett Anderson appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-03-08 00:00:00 UTC ]
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In her new book, ‘Strange Gods: A Secular History of Conversion,’ Jacoby uses history to make a case for why religious conversion is rarely based on spiritual beliefs alone. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-16 00:00:00 UTC ]
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Cut-price national owned by Evgeny Lebedev sells about 275,000 copies daily, and has been seen as key in helping stablemate the Independent stay afloatJohnston Press is in advanced talks to buy the i, the cut-price national newspaper owned by Evgeny Lebedev, in a move which multiple sources say... Continue reading at The Guardian
[ The Guardian | 2016-02-11 00:00:00 UTC ]
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The five magazine media company executives who graced the stage at the Grand Hyatt in Midtown Tuesday night all had specific (well, somewhat specific) ideas for how to grow their companies and take advantage of industry-wise disruptions, but only one called for an across-the-board increase in... Continue reading at Advertising Age
[ Advertising Age | 2016-02-03 00:00:00 UTC ]
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With a #1 album and over two million followers on Facebook, Lecrae is well known for being both a rapper and a Christian, but the artist is taking his message of faith beyond his music in ‘Unashamed,’ publishing this spring. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-02 00:00:00 UTC ]
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In his new book, 'Moving Mountains,' bestselling author John Eldredge makes a case for why Christians should pray with passion, confidence, and authority. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-25 00:00:00 UTC ]
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Elizabeth McKenzie, author of 'The Portable Veblen,' talks to her editor, Ed Park, about the editing process. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-22 00:00:00 UTC ]
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In a fascinating talk, Ken Burns, Terry Tempest Williams, and Mark Kurlansky delved deep into the creative process. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-09 00:00:00 UTC ]
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The co-authors of ‘Just Keep Breathing’ discuss how this collection of letters from real teens sheds light on the pain average teenagers experience and how parents, families, and educators can help. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-17 00:00:00 UTC ]
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The new venture may pick up where Pineapple—the print magazine Airbnb launched last year—left off.Pineapple, Airbnb's one-off print magazine, ended up publishing just one issue due to internal politics—but, according to the Wall Street Journal, it could make a comeback soon.Read Full Story Continue reading at Fast Company
[ Fast Company | 2015-12-10 00:00:00 UTC ]
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Author and spiritual guru Chandresh Bhardwaj urges readers to unlearn everything they have learned about spirituality for a stronger connection to God in his new book. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-07 00:00:00 UTC ]
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The Bookseller's Futurebook conference in London last Friday focused on the growing importance of security, mobile readers and open access. The post Talk of Security, Mobile and “Open” Dominate UK’s Futurebook Confab appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-12-07 00:00:00 UTC ]
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We take a look back at some of the library stories that captivated the publishing world in 2015, and a look ahead at what they portend for 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-04 00:00:00 UTC ]
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