Every so often I land on Amazon.com and notice the homepage has changed. Instead of seeing my usual browsing history, the latest Kindle, or some other carefully tailored offers, I find a letter from Jeff Bezos. A couple of months ago, Jeff wrote to me on a scroll and announced, “Dear Muggles,” in which he explained that the Harry Potter series would now be available to me for free in the Kindle Owner’s Lending Library. On today’s visit, Jeff’s telling me that Amazon Prime is celebrating its 7th anniversary and what a success the program has been. And he’s right. It’s possibly the best $79 per year I’ve ever spent. Free two-day Shipping on nearly everything I buy, instant streaming of thousands of movies and TV shows, and the ability to borrow books on my Kindle. But why is Jeff always talking to me? What’s with all these personal appeals from the creator of the world’s largest online retailer? Here’s why: In my work with online community owners, I often talk about the three Cs of customer retention: content, community, and character. It's the third that often confuses people. What does character have to do with customer retention or building brand loyalty? Character is really about positioning. In their classic book, Positioning, Al Reis and Jack Trout demonstrated that most people will only remember a few things about you or your company. The takeaway is that you can either decide what those few key things will be, or let the market decide. In other words, you... Continue reading at 'Fast Company'
[ Fast Company | 2012-08-30 00:00:00 UTC ]
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'Fire in the Belly' author Sam Keen urged men to embrace an ideal of fatherhood, but had walked out on his family. A new book shows how Keen and his son dug out the roots of their conflict and buried the hatchet. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-03 00:00:00 UTC ]
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A 'Business Insider' story is seen by some as Amazon turning up the heat on HarperCollins over sales terms negotiations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-02 00:00:00 UTC ]
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Bonnier Corporation, publisher of dozens of special-interest publications including Saveur and Popular Science, is in talks to buy Men's Fitness magazine from American Media Inc., according to two people with knowledge of the conversations.One person said the expected sale price is "just shy of... Continue reading at Advertising Age
[ Advertising Age | 2015-03-30 00:00:00 UTC ]
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Shauna Niequist's first devotional, enriched with recipes, encourages readers to make connecting with God and being fully present for loved ones their highest aspirations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-25 00:00:00 UTC ]
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Facebook has been in discussions with nearly a half a dozen media organizations about hosting their content on the social media site, according to The New York Times.Placing content inside Facebook will allow people to access it faster, sources familiar with the plan told the Times. When people... Continue reading at PC World
[ PC World | 2015-03-24 00:00:00 UTC ]
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The author of the Diary of a Wimpy Kid series is putting the finishing touches on An Unlikely Story, a general bookstore that he is building from the ground up. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-19 00:00:00 UTC ]
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At the annual event, held last week in Toronto, industry leaders addressed various aspects of digital development in publishing, from ebook pricing and reader engagement to bundling and podcasts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-19 00:00:00 UTC ]
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Deepak Chopra's 10th novel continues his quest to explore spiritual mysteries through stories. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-11 00:00:00 UTC ]
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The Scholastic imprint releases a tribute edition of their first graphic novel for young readers Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-02-26 00:00:00 UTC ]
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Koenig, author of 'Modern Jewish Cooking' offers her thoughts on the perfect Passover Seder, and what it means to give traditional Jewish food a cool new twist. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-24 00:00:00 UTC ]
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Italian publisher Mondadori is in talks to buy RCS Libri, according to a Reuters report. Reuters said Mondadori was in “advanced talks” about purchasing RCS Libri, with the deal worth between €120m and €150m (£88.8m and £111m). Continue reading at The Bookseller
[ The Bookseller | 2015-02-20 00:00:00 UTC ]
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Discussions on magazine’s future form part of wider review of Time Inc UK, also home to Marie Claire and Country LifeNME staff are understood to have been told that discussions have been held with promoters and partners about the prospect of the magazine going free.Following reports on Tuesday... Continue reading at The Guardian
[ The Guardian | 2015-02-18 00:00:00 UTC ]
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Bestselling author David Platt's new book challenges Christians to stand up for their beliefs, no matter the cost. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-10 00:00:00 UTC ]
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'PW' catches up with director Scott Bonner for a wide-ranging talk about life in Ferguson, MO, and the library’s much lauded efforts following the shooting of Michael Brown. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-02 00:00:00 UTC ]
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The Dude goes fully meditative to promote his new sleeping aid album.We already knew about the Jeff Bridges Sleeping Tapes, a collection of relaxing sounds, guided meditations and stories designed to help improve your slumber. The Oscar-winning actor teamed up with website publishing platform... Continue reading at Fast Company
[ Fast Company | 2015-02-02 00:00:00 UTC ]
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Angela Liddon, the personality behind mega popular vegan food blog Oh She Glows, dishes on what fans can expect from her next cookbook, and her life as a new mom. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-30 00:00:00 UTC ]
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Blinkbox Books is in talks to shift its readers to the Kobo platform when it closes next month. The Bookseller revealed yesterday (26th January) that Tesco will close its ebooks platform at the end of February after exclusive talks with Waterstones to buy it failed at the last minute. Continue reading at The Bookseller
[ The Bookseller | 2015-01-28 00:00:00 UTC ]
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Biblical scholar Avivah Gottlieb Zornberg trains her trademark lens on the Book of Numbers, using psychoanalytic concepts to understand the story of the people of Israel wandering in the wilderness. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-28 00:00:00 UTC ]
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Tesco will close its ebooks service blinkbox Books at the end of February after talks with Waterstones to buy the platform broke down. All 60 core staff who work on the blinkbox Books platform are now expected to enter a consultation period over their jobs and are likely to be made... Continue reading at The Bookseller
[ The Bookseller | 2015-01-27 00:00:00 UTC ]
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In a predictably careful interview at New York's Digital Book World conference between DBW’s Mike Shatzkin and Michael Cader, and Amazon Kindle senior vice-president Russ Grandinetti, earlier today (Wednesday 14th January), the most important moment may have come when Shatzkin suggested that, in... Continue reading at The Bookseller
[ The Bookseller | 2015-01-15 00:00:00 UTC ]
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