Every so often I land on Amazon.com and notice the homepage has changed. Instead of seeing my usual browsing history, the latest Kindle, or some other carefully tailored offers, I find a letter from Jeff Bezos. A couple of months ago, Jeff wrote to me on a scroll and announced, “Dear Muggles,” in which he explained that the Harry Potter series would now be available to me for free in the Kindle Owner’s Lending Library. On today’s visit, Jeff’s telling me that Amazon Prime is celebrating its 7th anniversary and what a success the program has been. And he’s right. It’s possibly the best $79 per year I’ve ever spent. Free two-day Shipping on nearly everything I buy, instant streaming of thousands of movies and TV shows, and the ability to borrow books on my Kindle. But why is Jeff always talking to me? What’s with all these personal appeals from the creator of the world’s largest online retailer? Here’s why: In my work with online community owners, I often talk about the three Cs of customer retention: content, community, and character. It's the third that often confuses people. What does character have to do with customer retention or building brand loyalty? Character is really about positioning. In their classic book, Positioning, Al Reis and Jack Trout demonstrated that most people will only remember a few things about you or your company. The takeaway is that you can either decide what those few key things will be, or let the market decide. In other words, you... Continue reading at 'Fast Company'
[ Fast Company | 2012-08-30 00:00:00 UTC ]
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The CityServe movement started in famously liberal Portland, Ore., when an evangelical leader joined forces with the city's gay mayor, the LGBTQ community, and organizations of many stripes. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-10 00:00:00 UTC ]
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What could the sexual choices of teenagers have to do with America's national destiny? According to some evangelicals, quite a lot. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-09 00:00:00 UTC ]
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Georg Reuchlein, who was named 2014 Publisher of the Year by Germany's 'BuchMarkt' magazine, talks digitization, discoverability and the German thriller he's publishing this season that he described as "a kind of Berlin 'Chinatown.'" Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-09 00:00:00 UTC ]
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What a difference a year has made with BookCon, with this year's literary fanfest featuring not one but two author panels specifically addressing issues of diversity in books and in the publishing industry itself. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-04 00:00:00 UTC ]
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On a Saturday BookCon panel, Ellen Hopkins, Patrick Ness, Lauren Oliver, and Jason Reynolds discussed the relationships, characters, themes, and settings of their latest YA novels. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-30 00:00:00 UTC ]
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Fauzia Burke and Kristen Frantz offered an hour of genial and common sense advice about using social media to build your brand online. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-30 00:00:00 UTC ]
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This year, as always, we walked the aisles to ask our favorite folks in the know what upcoming books they are excited about. The two novels we heard about the most were Jonathan Franzen's 'Purity' (FSG, Sept.) and Garth Risk Hallberg's 'City on Fire' (Knopf, Oct.). Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-28 00:00:00 UTC ]
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Scrambled brains, guinea pig, and the humble pizza pie: veteran food critic Robert Sietsema discusses the story behind his new book, 'New York in a Dozen Dishes.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-12 00:00:00 UTC ]
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The European Association of Middle East Librarians are meeting in Algeria this week to discuss high risk projects in Afghanistan, Mali, Iraq and more. The post European, Middle East Experts Talk Libraries in War Zones appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-04-27 00:00:00 UTC ]
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The new book from Seattle pastor and bestselling author Judah Smith asks what love is. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-21 00:00:00 UTC ]
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The owners of London's Honey & Co. on food, what makes a good cookbook, and plans for bringing their own cookbook stateside. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-20 00:00:00 UTC ]
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Trust is currency when it comes to media. Facing the specter of a tough ad market, many top publishers fall back on “trust” as a differentiator — and excuse for higher ad rates. “We consider ourselves mo ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-04-20 00:00:00 UTC ]
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Rupert Murdoch publisher’s former UK chief, who was cleared of phone-hacking charges last year, is unlikely to be involved with the Sun, according to sourcesRupert Murdoch’s News Corporation has confirmed that it is in talks with Rebekah Brooks, the former Sun and News of the World editor... Continue reading at The Guardian
[ The Guardian | 2015-04-15 00:00:00 UTC ]
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'Fire in the Belly' author Sam Keen urged men to embrace an ideal of fatherhood, but had walked out on his family. A new book shows how Keen and his son dug out the roots of their conflict and buried the hatchet. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-03 00:00:00 UTC ]
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A 'Business Insider' story is seen by some as Amazon turning up the heat on HarperCollins over sales terms negotiations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-02 00:00:00 UTC ]
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Bonnier Corporation, publisher of dozens of special-interest publications including Saveur and Popular Science, is in talks to buy Men's Fitness magazine from American Media Inc., according to two people with knowledge of the conversations.One person said the expected sale price is "just shy of... Continue reading at Advertising Age
[ Advertising Age | 2015-03-30 00:00:00 UTC ]
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Shauna Niequist's first devotional, enriched with recipes, encourages readers to make connecting with God and being fully present for loved ones their highest aspirations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-25 00:00:00 UTC ]
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Facebook has been in discussions with nearly a half a dozen media organizations about hosting their content on the social media site, according to The New York Times.Placing content inside Facebook will allow people to access it faster, sources familiar with the plan told the Times. When people... Continue reading at PC World
[ PC World | 2015-03-24 00:00:00 UTC ]
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The author of the Diary of a Wimpy Kid series is putting the finishing touches on An Unlikely Story, a general bookstore that he is building from the ground up. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-19 00:00:00 UTC ]
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At the annual event, held last week in Toronto, industry leaders addressed various aspects of digital development in publishing, from ebook pricing and reader engagement to bundling and podcasts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-19 00:00:00 UTC ]
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