Every so often I land on Amazon.com and notice the homepage has changed. Instead of seeing my usual browsing history, the latest Kindle, or some other carefully tailored offers, I find a letter from Jeff Bezos. A couple of months ago, Jeff wrote to me on a scroll and announced, “Dear Muggles,” in which he explained that the Harry Potter series would now be available to me for free in the Kindle Owner’s Lending Library. On today’s visit, Jeff’s telling me that Amazon Prime is celebrating its 7th anniversary and what a success the program has been. And he’s right. It’s possibly the best $79 per year I’ve ever spent. Free two-day Shipping on nearly everything I buy, instant streaming of thousands of movies and TV shows, and the ability to borrow books on my Kindle. But why is Jeff always talking to me? What’s with all these personal appeals from the creator of the world’s largest online retailer? Here’s why: In my work with online community owners, I often talk about the three Cs of customer retention: content, community, and character. It's the third that often confuses people. What does character have to do with customer retention or building brand loyalty? Character is really about positioning. In their classic book, Positioning, Al Reis and Jack Trout demonstrated that most people will only remember a few things about you or your company. The takeaway is that you can either decide what those few key things will be, or let the market decide. In other words, you... Continue reading at 'Fast Company'
[ Fast Company | 2012-08-30 00:00:00 UTC ]
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In "From Enemy to Friend: Jewish Wisdom and the Pursuit of Peace," Rabbi Amy Eilberg offers a practical guide to fulfillment of the Jewish religious commandment to “pursue peace” at all levels of life. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-26 00:00:00 UTC ]
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Accomplished theater and television actress January LaVoy has been steadily building a reputation as an audiobook narrator for the past five years, and in 2013 she was named PW’s Audiobook Narrator of the Year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-07 00:00:00 UTC ]
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In this Exprima Talks episode, Corey Pressman talks to startup Beneath the Ink about their ebook enhancement technology, and to author Emma Boling about how she used it in her book, Mistress of France. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-01-28 00:00:00 UTC ]
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Boston Globe executive to take new post of chief digital and product officer at Scotsman and Yorkshire Post publisherJohnston Press has hired Jeff Moriarty, one of the Boston Globe's top digital executives, in the newly-created role of chief digital and product officer.Moriarty, who joins the... Continue reading at The Guardian
[ The Guardian | 2014-01-14 00:00:00 UTC ]
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In this debut of the Exprima Interview series, Corey Pressman talks with Peter Meyers of Citia about the future of ebooks and how digital storytelling might evolve. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-12-16 00:00:00 UTC ]
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By Dennis Abrams South African writer Anita Pouroulis, a former primary school teacher from Johannesburg, won the Best World Children’s Book Award at the China […] Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-12-13 00:00:00 UTC ]
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Amazon founder Jeff Bezos has been named as one of 10 contenders for TIME magazine’s Person... Continue reading at The Bookseller
[ The Bookseller | 2013-12-09 00:00:00 UTC ]
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The newspaper owners behind Ipso are ignoring the public, so we need to think about building a robust, independent regulatorWhen I was seven years old I launched my own newspaper. For several days I laid bare hypocrisy and corruption in our small Yorkshire village. Publication lapsed when the... Continue reading at The Guardian
[ The Guardian | 2013-12-08 00:00:00 UTC ]
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Johnston Press is trying to dispose of its Irish newspapers. According to the Sunday Times in Ireland, the company "is in advanced talks" to sell its 12 Irish titles to the British advertising executive Malcolm Denmark.The indebted publisher paid about £115m in 2005 to acquire the stable of... Continue reading at The Guardian
[ The Guardian | 2013-12-02 00:00:00 UTC ]
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The conference theme of the 2014 ALA Midwinter Meeting, set for January 24–28 in Philadelphia, is “the conversation starts here.” It is a perfectly appropriate theme. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-11-30 00:00:00 UTC ]
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Collaboration between libraries and publishers in the only way forwards, panellists argued at The... Continue reading at The Bookseller
[ The Bookseller | 2013-11-21 00:00:00 UTC ]
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Brad Stone's The Everything Store: Jeff Bezos and the Age of Amazon (Bantam Press) has won... Continue reading at The Bookseller
[ The Bookseller | 2013-11-18 00:00:00 UTC ]
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In a series of September and October posts (the most recent one right here), Ad Age has been taking a broad view of the "social buzz" surrounding the fall TV season's new shows. We worked with the Keller Fay Group, a market-research firm that specializes in tracking "real world" conversations --... Continue reading at Advertising Age
[ Advertising Age | 2013-11-01 00:00:00 UTC ]
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The Atlantic wants you to stop talking about the Scientology native ad imbroglio. Like, really, get over it. "It's been 10 months now and it's still being brought up," Scott Havens, president of the Atlantic, said at the Digiday Publishing Summit in Miami this week. The post The Atlantic: Can We... Continue reading at Digiday
[ Digiday | 2013-10-22 00:00:00 UTC ]
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The CEO of HarperCollins U.K. talked about taking his new job and how he plans on taking HC into the future. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-09 00:00:00 UTC ]
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Restaurateur Scott Conant, author of 'The Scarpetta Cookbook,' explains the Italian idea of sprezzatura, making hard work look easy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-09-16 00:00:00 UTC ]
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"I love Times Square." Those might not be the words you would expect to hear out of the mouth of a fashion magazine editor, but this kind of statement is typical of Eva Chen, the new editor–in–chief of Lucky Magazine. Since her arrival in June, now with two issues under her belt, she has been... Continue reading at Fast Company
[ Fast Company | 2013-09-12 00:00:00 UTC ]
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The wounded man in one of the most memorable photos of the aftermath of the Boston Marathon bombing, Jeff Bauman, will publish a book in April 2014, on the event's anniversary.The wounded man in one of the most memorable photos of the aftermath of the Boston Marathon bombing, Jeff Bauman, will... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-09-04 00:00:00 UTC ]
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According to his LinkedIn profile, Jeff Bonforte has been named SVP of communication products at Yahoo. An insider tipped me to the new title for the former CEO of Xobni, the maker of address book apps and plugins which Yahoo bought in July. "I have responsibility for Yahoo Mail, Messenger,... Continue reading at AllThingsD
[ AllThingsD | 2013-08-28 00:00:00 UTC ]
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As the U.S. economy crumbled, Choire Sicha wrote a nonfiction book about its effect on a group of young men in New York in 2009.Let's say you had the misfortune to be young and broke in 2009. Some people moved back in with family members. Some people's parents helped them get a job. Others... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-08-23 00:00:00 UTC ]
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